Klarna Reviews (Mar 2021): A Checkout Payment Tool

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?

We’ve teamed up with Ecommerce Design and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.


Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time? Learn from every single one, even if it’s just a logo concept or an idea for your own manifesto, and apply these to your own store.

The Complete MerchMixer Shopify App Review

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?

We’ve teamed up with Ecommerce Design and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.


Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time? Learn from every single one, even if it’s just a logo concept or an idea for your own manifesto, and apply these to your own store.

The Ultimate Semrush Review (Mar 2021): Top Features and Value Assessment

If you were looking for a comprehensive Semrush review, you’ve landed at the right spot.


With this review, we plan on helping you to make the right choice.

This post uncovers all the key areas of this truly all-in-one digital marketing platform. From features and functionalities to some drawbacks and pricing, this Semrush review gives all the ins and outs of the suite, helping you to wrap your head around its final value assessment.

The Digital Marketing Landscape

It makes no sense to talk about the power (or lack thereof) of any digital marketing suite without evaluating the overall online landscape and how it has changed over the years.

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Just a couple of strategically placed keywords, then you throw in some links, and boom – you’re in good shape and well-positioned to win the digital game!

Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. And Google started improving its intelligence with each algorithm update.

Today, while the myth behind Google’s 200 ranking factors has been debunked, the biggest share of weight goes to brand strength and content quality related factors. And traffic doesn’t only come from search or referrals, you have to take social, reviews, and so many more things into the equation.

Sounds complicated, right?

This is why a big share of your online success is almost directly dependent on the platform you’re leveraging to solve all these digital marketing tasks. This is why we’ve undertaken a “mission impossible” – to highlight all the key platform features within a single Semrush review.

Semrush Review: A Bird’s-Eye View Of the Platform

As digital marketing got more and more sophisticated, Semrush was also changing and evolving. From a purely SEO-driven suite rolled out back in 2008, in 2021, it turned into an ecosystem of interconnected tools covering the entire online visibility and content marketing management workflow.

Now, what does this imply exactly?

While Semrush has always been prominent for its SEO capabilities – from keyword to competitive intelligence tools – it has now grown into a solution that embraces almost every imaginable angle related to online presence.

These days, when you’re investing in Semrush, you’re getting an all-in-one suite of marketing tools for auditing and examining your site. You can do everything from backlink analysis to competitive analysis in the same place. Plus, you can create some useful benchmarking reports to track your progress over time.

Essentially, the platform is split into several big toolkits that have over 50 tools at Semrush users’ disposal:

 from keyword management and technical site audit to link-building and SERP position tracking;

Local SEO: from automatic distribution of business info to the most authoritative and popular directories and duplicate suppression to review management and local visibility enhancement ideas;

Content Marketing: from existing content audit and topic ideas to performance monitoring and improvement suggestions;

Competitive Intelligence: from market trends and competitive landscape overview to keyword/backlink gap detection and advertising insights;

Online Advertising: from paid search and display ad research to PLA and ad copy insights;

Social Media: from competitive research and post scheduling to social ads’ launch and performance tracking.

Before we dig into the nitty-gritty of each toolkit, however, we have to mention a few overarching Semrush perks, applicable to each tool and functionality.

  • Mobile data access for all Semrush users

With the entire web now covered by mobile-first, access to mobile databases is a must-have for any digital marketer. After all, desktop and mobile data can sometimes vary considerably, and it is mobile that shapes the future of digital marketing.

Since it’s pretty expensive, you don’t get many platforms offering this kind of data. And if they do, it comes at extra cost. So, mobile and price wise, the sheer fact that Semrush includes mobile databases within each package is a huge advantage – not just professional, but also financial.

  • Outstanding reporting capabilities + Google Data Studio connector

Whether you’re within an in-house or agency marketing team, reporting is a big part of the hassle – be it updates for a client or for upper management.

Semrush turns this typically dreary reporting job into a breeze with its custom-built My Reports solution. All the intel you have stored within the platform – including your Google Analytics, Google Search Console, and Google My Business data – can be reflected within a handsome report that gets automatically generated in a few clicks.

You can either go with ready-made customizable PDF templates or create your own, or pick branded or white-label options. It doesn’t matter – once you’ve created your reports, you can simply set up a frequency and schedule, and Semrush will automatically deliver them to anyone’s inbox.

Thanks to a specially designed connector, all Guru and Business users can also integrate their Semrush data with Google Data Studio reports without having to spend any precious API units along the way.

The Best Enterprise Ecommerce Platforms in 2021

Sure, you need an idea, plenty of products to sell, and a good target audience, but beyond that, how can you make sure you’re going to be successful?

As many companies discover, it’s all about having the right tools. As your business grows, your enterprise ecommerce platform needs to be equipped to handle a range of tasks, from rendering product catalogs to managing orders. The complexity of those tasks can increase when the business begins to grow, because new currencies and order volumes make your online store more chaotic.

Your ecommerce software holds your company together and keeps it running when you’re trying to guide your clients through your checkout. There are a lot of software options out there, but some are more tailored for enterprise companies than others.

Let’s look at some of the best enterprise ecommerce platforms around.

The Best Enterprise Ecommerce Platforms

Before we jump into our examination of the best enterprise ecommerce platforms, we should note that there’s a difference between enterprise companies, and their simple business alternatives. Almost any business can be classified as an enterprise to some degree. However, that doesn’t mean you need an enterprise grade platform for ecommerce.

Enterprise companies generally offer more than one kind of service and product, and they can achieve annual revenues of more than $7.5 million. Enterprise companies often pool technical and financial resources among multiple departments, and they have their own team for marketing and business growth.

Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. Some companies use open-source technology to build the functionality that they need from scratch, while others search for off-the-shelf ecommerce solutions that come with their own enterprise option.

As we search through some of the leading enterprise SaaS solutions on the market, it’s worth keeping your unique needs in mind. Although every software has something unique to offer, remember that most of these tools will come with solutions to manage multiple product categories from different stores and locations. Your enterprise system may also integrate with other leading tools you use throughout the business, like a CRM service.

With enterprise ecommerce, you can track previous purchases, and recommend items based on purchasing history, you can also access a higher level of scalability to meet the demands of enterprise level businesses.

Let’s take a closer look.

BigCommerce Enterprise

bigcommerce enterprise - Best Enterprise Ecommerce Platforms

Pricing 💰: Between $500 and $15,000 per month, depending on the size of your store.

BigCommerce is a fantastic store for enterprise customers that want to have everything they need in the same place. BigCommerce is all about giving you out-of-the-box performance, so you can start running your store as quickly as possible.

With BigCommerce Enterprise, you can create product search filters and personalize the experience based on the suggestions provided by your website. There’s support for up to 400 API calls per second, so you have absolutely no issue syncing larger product catalogs fast. There’s also the option to explore more than 250 different payment methods, with countless local systems to choose from if you’re selling worldwide.

BigCommerce benefits from local staging, so you can view changes to your design in real-time before making any major decisions. There’s also the option to keep your store secure with multi-layer security and DDoS protection. Features include:

  • Built in features
  • Advanced functionality
  • Unlimited bandwidth
  • Excellent 99.5 retention rate
  • High level security
  • Quick onboarding
  • Great customer support
  • Unique search processes
  • Support for large product catalogs
  • 400 API calls a second
  • Discount and promotion options
  • SEO support

BigCommerce Enterprise Pros 👍

  • Speedy setup: Around 95% of ecommerce merchants set up within 4 months or less, boasting around 50% faster times than most competitors.
  • 24/7 customer support: Around the clock support through live chat, email, phone, and more. You get priority support, from agents who can answer your call-in seconds.
  • Built-in features: Enterprise offers you everything you need for your website already built-in, so there are no plugins and extras to add.
  • 99.98% uptime: Enterprises can’t afford for their website to suddenly stop working, that’s why BigCommerce makes sure that your store says up and running
  • Excellent functionality: It’s easy to build an amazing website that really checks all of the right boxes with BigCommerce.

BigCommerce Enterprise Cons 👎

Just like any website building solution, BigCommerce has its downsides too, such as:

  • Paypal fees: No reduction in transaction fees when selling products through the payment gateway on the BigCommerce Enterprise Plan. This means you’ll pay just as many transaction fees as you would on the Basic plan.
  • Limited customization: Since there aren’t any plugins and apps to access you’re limited to the features that already come built-in.
Further reading:
  • BigCommerce review – 20 Pros and Cons of BigCommerce
  • BigCommerce Enterprise review – Everything You Need to Know
  • The 30 Best BigCommerce Themes
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Shopify Plus

shopify plus - Best Enterprise Ecommerce Platforms

Pricing 💰: From $2,000 per month.

It doesn’t matter where you are in the ecommerce landscape, you’ve probably already heard of Shopify Plus. Shopify Plus is one of the best overall ecommerce platforms on the market. It comes with leading reviews from customers who love the easy-to-use environment, amazing range of plugins, and incredible performance levels.

With Shopify Plus, you get all the features you’d expect from Shopify, but with extra bonuses. For instance, you’ll have access to tons of professionally crafted templates. There’s also support for the Shop Pay app, where your clients can save the shipping and billing information, they’re going to use to accelerate the checkout process and reduce conversion rates.

You can manage up to 10 stores at once with Shopify Plus, and access features like:

  • Shopify Plus academy for education and support
  • Shopify apps designed for high-growth merchants
  • Customizable checkout for control over your store
  • API calls with custom apps
  • Merchant success program
  • A launch engineer to help you get online
  • Unlimited staff accounts
  • Nine expansion stores
  • Access to exclusive beta programs
  • Shopify Plus Academy
  • Shopify Plus Community access
  • Additional permission settings
  • Wholesale channels
  • Shopify POS Pro

Shopify Plus basically takes all the excellent functionality you’d expect from your basic Shopify Store, and converts it into something suitable for the Enterprise environment. Just like with standard Shopify, it’s quick and easy to get started, especially with the support of a dedicated team to help you build and launch your website.

Shopify Plus Pros 👍

  • Quick and easy launch: Shopify is a fully hosted platform for ecommerce, so you don’t have to do any coding or development to jump in. you can just get started with a couple of clicks. You can even get help building your store.
  • Amazing customer service: While Shopify’s services are pretty good for any pricing package, they’re particularly impressive in the Enterprise environment. You get a dedicated manager to ensure your launch is successful.
  • Great value: It might seem expensive at first, but it’s actually a lot cheaper to use Shopify than it would be to build your own service from scratch.
  • Fantastic scalability: You can add new plugins and API integrations to your website whenever you want, and you can run up to 10 different websites at the same time.
  • Excellent processing speeds: Shopify Plus will process anywhere up to 10,000 transactions per minute, so you don’t have to worry about a hitch in sales.
  • Customization: You can customize everything from your website templates to your checkout to ensure that your brand stands out.

Shopify Plus Cons 👎

No ecommerce platform is ever going to be perfect. With Shopify Plus, you do get a lot of great features, but there are also downsides like:

  • Not much support for adjusting your coding: You won’t be able to create custom designs from scratch like you would with WooCommerce or Magneto. This is common with most hosted platforms, however.
  • Plugin costs may add up: Implementing additional plugins and extras could mean that your expenses quickly go through the roof.
Further reading:
  • Shopify Plus Review – An In-Depth Guide to the Best Enterprise Ecommerce Platform
  • Shopify vs Shopify Plus – What is the Difference?
  • BigCommerce vs Shopify – The Ultimate Comparison
  • Shopify Review – Shopify Pros and Cons
  • Shopify Pricing Plans (Feb 2021): Which Shopify Plan is Best for You?
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WooCommerce for Enterprise

woocommerce for enterprise - Best Enterprise Ecommerce Platforms

Pricing 💰: Free to install as a plugin but requires additional expense in the form of WordPress hosting, and domain name demands.

WooCommerce is a solution for businesses who appreciate the opportunity to use one of the world’s biggest site-builders, WordPress. WooCommerce can transform your site into a powerful online store as a plugin service. However, as a plugin, there aren’t as many features in this enterprise ecommerce solution.

With WooCommerce, a small business can easily scale into an enterprise with a simple website builder, one-click refunds that give customers access to their cash quickly, and more. Because this is a plugin, and WordPress has plenty of add-ons to explore, there’s a lot of opportunity for customization. Although it might take a while to learn how to use all the various customization options, most people say that like WordPress, WooCommerce is good for learners.

You can adjust everything from your homepage to the checkout page, with everything you need to make enterprise businesses thrive online. Features include:

  • Full range of database expansions
  • Secure audited code
  • 30-day money back guarantee
  • Support from teams worldwide
  • Secure and safe online payments
  • Simple store building
  • Flexible payment options
  • Order management on the go
  • Customization options
  • Extensive documentation
  • Jetpack access
  • Open source freedom
  • Cost effective design

WooCommerce for Enterprise Pros 👍

  • Credibility: With WooCommerce, you’re using a reliable plugin for WordPress to run your ecommerce business. That means that you have a trustworthy solution in place.
  • Flexibility: Because it’s a WordPress plugin, WooCommerce is easy to install and use to support your online store, and you can customize a lot of different factors.
  • Themes included: WooCommerce has a range of ecommerce themes to choose from that are very affordable. You can also customize these themes to suit your needs.
  • Secure code: WooCommerce has the benefit of regular auditing by experts to ensure that the code follows the highest standards.
  • Scalability: You can combine WooCommerce with various merchandising and inventory management apps to make your site even more effective.

WooCommerce for Enterprise Cons 👎

Another open-source solution, WooCommerce is a little lacking in support, and a bit basic.

  • Lack of support: There’s no dedicated support team for WooCommerce users like you’d get from a hosted enterprise ecommerce platform. You need to get support from other developers instead if you have any issues.
  • Complexity: You might struggle with some parts of coding things like user experience, shopping cart performance, and similar requirements.
  • Extra costs: You’ll need to pay for hosting and other expenses yourself, including the cost to build your own WordPress site.
Further reading:
  • WooCommerce Review – The King of Ecommerce Plugins on WordPress
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Magento Commerce

magento commerce - Best Enterprise Ecommerce Platforms

Pricing 💰: Licensing fees start at $1,988 per month, and there are hosting fees too. You’ll need to pay for your domain name, site development costs, and extras.

Magento Commerce is an open source solution that gives you complete control over your storefront and your backend. The solution, supported by Adobe, allows you to set up fantastic transactional interactions with your customers, with things like instant payments, where your clients can use previously stored shipping and payment details on your ecommerce site.

Another benefit of Magento for your ecommerce website is the product suggestions, which you can built with automated rules that determine which products you’re going to recommend to individual customers. There’s a page-builder system with drag and drop functionality, and you can reshuffle your visual content in seconds.

Retailers basically get endless freedom with Magento, but there’s extra demand for coding too. Features include:

  • Page building support
  • Product recommendations
  • Customer segmentation
  • Instant purchase support
  • Content staging and preview
  • Merchandising
  • B2B and mobile ecommerce
  • Amazon sales support
  • ERP integration
  • Global sales
  • Order management and customer service
  • Business intelligence
  • Shipping and inventory management
  • APIs and integrations

Magento Commerce Pros 👍

  • Customization: The Magento self-hosted ecommerce platform give you complete control over the sales experience. You’ll have plenty of ways to stand out from the crowd.
  • Integrations: Add various use-friendly solutions for things like social media marketing, SEO and more. You can expand to suit your business needs.
  • Advanced features: Magento supports ecommerce business owners with developer knowledge, or access. This means that you have support for more complex features.
  • Large community: You’ll have no problem finding experts to help with your omnichannel Magento experience. There are tons of developers out there.

Magento Commerce Cons 👎

With any self-hosted platform, you’ll often swap support for customization options.

  • Extra expenses: You’ll need to purchase additional hosting, security, domain name, and other essentials before you can start making the most of your website.
  • Expensive migrations: You’re going to need to upgrade your site whenever Magento updates its technology
Further reading:
  • Magento Ecommerce Review
  • Magento vs Shopify – Which Is the Absolute Best?
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Salesforce Commerce Cloud

salesforce commerce - Best Enterprise Ecommerce Platforms

Pricing 💰: 1-2% of all sales you make through the platform.

To access Salesforce Commerce Cloud for the Enterprise, you’ll need to own at least five online stores. The Salesforce Commerce Cloud takes a quite different approach to enterprise selling than most of the options we’ve covered so far. This product will help you to make the most of your omnichannel selling experience, by ensuring you can manage and sell items from anywhere.

With customer data reports, you’ll have no problem collecting insights into the behavior of your customers. Salesforce is the world’s most popular provider of CRM technology, so you shouldn’t have any issues getting to know your customers better. It’s also worth noting that the solution comes with artificial intelligence to help you convert more clients.

With the Salesforce Commerce Cloud, you can find a range of feature options specially designed for all kinds of selling, including B2B and B2C. Features include:

  • Extensive CRM integration
  • Tons of personalization and segmentation options
  • Intelligent reporting and insights
  • AI solutions for guidance
  • Customer data reports
  • B2B and B2C commerce functionality
  • Commerce Endless aisle support
  • Commerce cloud order management
  • Omnichannel buying
  • Mobile shopping
  • Global selling support
  • Scalable multi-tenant cloud
  • Excellent community of innovators
  • Lots of knowledge and guidance

Salesforce Commerce Cloud Pros 👍

  • Scalable: Salesforce Commerce Cloud is built within the cloud, with no need for any excess hardware. This means that you can scale the performance of your site to suit your business needs.
  • Excellent CRM: The Salesforce Commerce cloud easily integrates with CRM technology from Salesforce, so you can create more unique custom experiences for your target audience.
  • Powerful customer support: Users of Salesforce will have everything they need to make intelligent business decisions, with fantastic support from the Salesforce team and community.
  • Flexibility: You can adjust the components of your ecommerce site to suit you with Salesforce. That’s great if you want to develop a fantastic store that gets better overtime.

Salesforce Commerce Cloud Cons 👎

Unfortunately, Salesforce does have some limitations

  • Complexity: Because Salesforce is a CRM provider more than an ecommerce company, it’s not the most intuitive solution for building your store. You may have some trouble.
  • Expensive: You’re not spending a set amount each month with Salesforce, you pay a portion of your earnings instead, which can lead to a lot of expense.
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SAP Commerce Cloud

sap commerce cloud - Best Enterprise Ecommerce Platforms

Pricing 💰: Quoted for individual companies

Previously known as SAP Hybris, SAP Commerce Cloud is a cloud-focused omnichannel solution for all kinds of companies. This product caters to the various needs of each customer by delivering a host of personalized experiences through mobile, social media, online content, and more.

With Commerce Cloud, you can combine various channels for a comprehensive commerce strategy, build an easy-to-use content repository, and catalog products by their various attributes. There are customer experience management tools, and a drag and drop environment where you can build banners, promotions, and websites in one place.

One particularly good thing about SAP Commerce Cloud is its dedication to supporting the unique needs of companies from different industries. You get a full portfolio of industry-specific accelerators included with your package. Features include:

  • Full JavaScript store front
  • Amazing search functionality
  • Plug and play integrations
  • One-to-one engagement
  • Personalized experiences
  • A/B testing
  • Content management
  • Customer experience management
  • Multilingual catalogs
  • Omnichannel selling
  • Seamless promotions
  • Drag and drop editor
  • Full industry accelerator options
  • Order management and tracking

SAP Commerce Cloud Pros 👍

  • Industry specific: Unique accelerators built specifically for your industry will help you to make your website really shine. Each accelerator has its own storefront too.
  • Omnichannel: Create customer experiences across a range of channels to follow your customers on the platforms that suit you.
  • Assisted service: The assisted service mode provides full real-time customer support so you can get extra help for your clients.
  • Highly adaptable: Add to the available features of the cloud with various extras including integrations and adaptable tools
  • Personalized: Use customer data patterns for fantastic custom experiences that wow your audience.

SAP Commerce Cloud Cons 👎

  • Awfully expensive compared to some alternatives
  • Requires specialist set-up from an expert
  • Quite a big learning curve if you’re not a developer already
  • Not a lot of documentation and guidance
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Choosing the Right Enterprise Ecommerce Platform

There are a lot of factors to consider when you’re investing in a growing enterprise ecommerce business. From designing the perfect front end for your customers, to exploring mobile ecommerce tools like Demandware, you’ll have various critical decisions to make.

A good ecommerce solution designed specifically for enterprise companies will help you to maintain your momentum as you build your business and brand. Choosing the right solution, however, is something that’s going to take time and focus. Remember, the right enterprise eCommerce platform should be:

  • User-friendly: Most enterprise companies have more advanced requirements for their ecommerce stores than the standard small business. However, that doesn’t mean you should be struggling to use your ecommerce service. Make sure that you feel comfortable with the user interface and it’s features before investing.
  • Flexible: You should be able to connect your ecommerce store with other platforms for selling, ranging from Amazon and eBay to social media platforms like Facebook and Instagram. A good enterprise ecommerce solution will ensure that you can take payments in any environment, whether your on-premise or online.
  • Scalable: Enterprise ecommerceecommerce platforms must be able to scale to suit the needs of a growing company. Look for a solution that can handle things like multi-store management, and large numbers of customers. You might even want to look into products that have some automation features that help you to streamline your business processes.
  • Budget friendly: Although the enterprise versions of ecommerce platforms are often more expensive than their small business counterparts, you still want to make a profit on your credit card and online transactions. Make sure that the cost of ownership is worth it for the number of features you’re getting.
  • Reliable: A good ecommerce solution should always keep your business up and running. Look at whether you can get any SLAs with your enterprise package, and how you can get customer support if something goes wrong. Do you have a dedicated account manager if your site suddenly stops working on Oracle? How long do you have to wait for a response?

Remember, there’s no one-size-fits-all solution for the best enterprise ecommerce platform. The best SaaS platform for you will depend on the needs of your individual business or startup. Good luck finding the solution that works for you.

Best Free WooCommerce Themes for Stores on a Budget

A WooCommerce theme turns a basic WordPress blog into something that allows you to sell to customers, link payment gateways, and manage your products with the help of marketing, accounting, and design tools. The average WooCommerce theme sells for around $50-$100. That’s not bad, but some smaller companies and startups have rather tight budgets to even consider something like this. Not to mention, many of the best free WooCommerce themes provide just as many tools as the premium ones. 

That’s why we’ve put in the research to locate the top free WooCommerce themes, starting with hundreds of options and cutting that list down so you only have to choose from the best of the best.

Our testing involved comparing the WooCommerce themes without bias. We began by listing the themes that are free, and after that we eliminated the ones that have limited features unless you upgrade to the premium version. In addition, we looked at the overall value of each theme from the perspective of settings, versatility, and templates that come with each theme.

Our evaluation process eventually led to the best free WooCommerce themes, as we cut down the list of hundreds to 15 beautiful themes, some of which cater to specific industries and others that could be used for a wide range of companies and industries.

The analysis process took the following aspects into account:

  • Versatility – How easy it is to customize the theme and whether or not it has multiple demos to choose from.
  • Compatibility – The theme’s ability to combine with other plugins and outside programs, in particular WooCommerce and other ecommerce plugins.
  • Ease-of-use – Does each of the free WooCommerce themes make it easy to move around in the backend interface while still providing a beautiful frontend design?
  • Customizable options – We want to ensure each theme has the basics like color and font settings, as well as more advanced tools for social media and header layouts.
  • Ecommerce-specific features – We looked at everything from product galleries to shopping carts, and wishlist buttons to high-resolution product photo areas.
  • Optimization for speed and SEO (search engine optimization) – Each theme must meet our standarsds for compatibility with different browsers and devices. We also want the themes to load quickly.

Overall, our collection of the best free WooCommerce themes comes down to price, design, and customization. The following picks represent the top solutions in the realm of free themes, and some of them even beat out themes you would have to pay for.

The Best Free WooCommerce Themes for Online Stores on a Budget

As you read through the recommendations, consider writing down your requirements for a WooCommerce theme. Does your ecommerce site need a specific color or design? In which industry do you plan on selling? Are there specific features you want, like social media buttons or product-heavy galleries? All of these questions come into play when deciding on a theme, so use the answers to those questions to give yourself a clearer picture of which themes work best for you.

After all, you may see a theme below that’s highly praised, but there’s no reason to install it if it doesn’t have the features you need.

With that said, keep reading to learn all about the best free WooCommerce themes on the market. We start with our top pick, then move onto the runner-up, a niche choice, and one for tiny stores. Following the top four, we outline several other free WooCommerce themes worth considering.

Our Top Pick for Free WooCommerce Themes: Astra

Astra - free WooCommerce themes

As our favorite of the free WooCommerce themes, Astra embodies what everyone wants in a theme for WordPress. It’s a multipurpose theme for all types of businesses, but it provides a myriad of demos for you to construct any type of ecommerce website you need. Some of these demos include options for online stores, with industry-focused templates for beauty, electronics, and baby stores.

You can even find generic online store demos that allow you to change the colors and add Google Fonts, while adding a logo to make your branding as close to what’s needed. The theme is built with SEO in mind, and it integrates with WooCommerce and some of the top page builders like SiteOrigin, Divi, and Elementor. Not to mention, Astra offers a lightweight design that loads quickly and doesn’t take much time to configure.

  • Pricing: Free, with a premium version starting at $59.
  • Design: 5
  • Features: 5
  • Customization: 5
  • Ease of Use: 5

Runner-up: Customify

customify - free WooCommerce themes

Customify serves as our runner-up for several reasons. First of all, the theme doesn’t have any premium upgrade – it’s free for life. In addition, Customify offers a comprehensive header and footer builder to customize those primary areas and make them look great on all screens. You can also utilize several features like the ability to work with page builders, ecommerce website importing, and more.

We consider Customify a minimalist and lightweight theme with the speed and power to make small businesses happy with their online stores. It boasts an incredible amount of features for such a small WooCommerce WordPress theme, and you can turn it into an online store for anything. You even get a few page templates to help you get started with the overall design and to fit that design in with your current branding.

  • Pricing: Free
  • Design: 5
  • Features: 4
  • Customization: 4
  • Ease of Use: 5

Our Niche Pick for the Best Free WooCommerce Themes: Shopay

shopay - free WooCommerce themes

Some free WooCommerce themes offer multipurpose capabilities, while others cater to specific niches and industries. You may often see a niche WooCommerce theme and immedietely skip it since it doesn’t match your style or brand-image. However, we want to highlight at least a few niche WooCommerce themes to show that these are often the easiest templates to work with if you locate one that’s very close to the desired design.

The Shopay theme does the trick for online stores that sell modern goods, like technology, furniture, or through a fashion store. It has a clean, straightforward design with customization tools for colors and fonts. You can tap into the power of WooCommerce and watch as the beautiful responsive design snaps into place on all mobile devices. Not to mention, you receive a built-in customizer, page builder compatibility, and several custom widgets to organize your content.

  • Pricing: Free, with a pro version for $59.99.
  • Design: 4
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

Our Pick for Small Stores: Elementor Hello

elementor hello - free WooCommerce themes

The Elementor Hello theme almost always gets a mention on our theme lists because it’s one of the fastest themes you can find. It’s simple and sleek, and it integrates seamlessly with the Elementor page builder – arguably the top page builder on the market. With all of these highlights, it’s clear that Shopay improves upon the way most people are used to designing their websites.

The theme doesn’t have an immediate ecommerce design, but that’s why we only recommend it for smaller stores. In short, it provides an integration with WooCommerce to add products to your regular business website or blog. Elementor includes a wide range of pre-built WooCommerce modules to combine a business website with a store that has a few products.

Overall, the Elementor Hello theme isn’t a high-powered ecommerce solution, but an intuitive and simple web design theme with excellent tools for adding some products to the site.

  • Pricing: Free
  • Design: 5
  • Features: 4
  • Customization: 4
  • Ease of Use: 5

5. Shop Isle

shop isle

The Shop Isle WooCommerce theme presents a solid design and feature-set, including options for parallax scrolling, video ribbons, and product galleries. The theme has a premium version, but many small stores out there have no problem processing payments and managing a product collection with the free version.

From an online store’s standpoint, the Shop Isle theme provides a beautiful header image to talk about sales and new products. You can also show filters on your product galleries and integrate with popular tools like SiteOrigin and shortcode plugins. The WooCommerce integration works well, seeing as how it also provides a full online store experience with a shopping cart and preview windows for all products.

  • Pricing: Free, with a premium version starting at $69.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 4

6. Storefront

storefront - free WooCommerce themes

The Storefront theme from Automattic is one of the few free WooCommerce themes you can download directly from the folks at WooCommerce. It’s a framework theme that works by itself or by combining the theme with a more advanced template. The theme has top-notch integrations with WooCommerce, seeing as how it’s built by the same company.

It offers a beautiful product gallery on the homepage layout along with demo content to populate your store and adjust the layouts right from the start. You can adjust the headers and footers, while also uploading images to slide along in the header module. The WooCommerce WordPress theme has support for custom backgrounds, custom colors, and featured images, all of which come in handy for online stores.

  • Pricing: Free, with some upsells from WooCommerce.
  • Design: 4
  • Features: 3
  • Customization: 3
  • Ease of Use: 4

7. OceanWP

ocean wp - free WooCommerce themes

OceanWP is one of the most popular themes in the WordPress Theme Library, and for good reason. First off, OceanWP is a multipurpose WordPress theme, helping you construct a website into any result, like an online store for clothing or sporting equipment. Therefore, you don’t have to worry about the default design, since it allows you to change all of that.

The theme comes with several ecommerce templates, ranging from wine-based designs to suit-selling themes. Highlight your products on the homepage, and modify elements like colors, logos, and fonts. It integrates with the most popular page builders and provides a beautiful infrastructure for sending your customers through the checkout process.

  • Pricing: Free, with a premium version starting at $39.
  • Design: 5
  • Features: 5
  • Customization: 5
  • Ease of Use: 3

8. Rife Free

rife - free WooCommerce themes

The Rife Free theme is a favorite of ours because of its design and simplicity. It includes seven beautiful designs, most of which cater to online stores. You can import your old content and utilize the auto-updates for a more expedited design process. The theme has a wide range of customization options, including tools to adjust your header, add a product gallery, and implement a shopping cart system.

Quite a few demo themes come along with the Rife Lite theme, meaning you can instantly change the overall design without having to put in any custom code. Some other things to consider include the mega menu support, the post grid, and the hidden sidebar. All of these – in particular the mega menu – come together to present a sleek online store design without having to put in much work on your end.

  • Pricing: Free, with a premium version starting at $39.
  • Design: 5
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

9. Zakra – Free WooCommerce Themes

zakra - free WooCommerce themes

The Zakra theme is a multipurpose solution and one of the best free WooCommerce themes for all types of websites and online stores. The WooCommerce integration is not built-in, but you can insert one of the many shop demos to ensure that your store looks nice and runs well. Zakra is considered a lightweight WordPress theme with top-notch SEO optimization and a professional feel for businesses like dentists, cafes, and yoga studios.

We like it most for its ecommerce functionality, seeing as how those mentioned business types can turn their regular corporate websites into something that allows for selling additional products. The theme encourages the use of page builders like Gutenberg and Elementor. It also has support for custom backgrounds, footer widgets, and custom colors. What’s more is that the starter demos come in all shapes and sizes, many of which offer ecommerce-ready designs without the hassle of constructing them yourself.

  • Pricing: Free, with a premium version starting at $52 per year.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 3

10. Open Shop

open shop - free WooCommerce themes

Although the Open Shop theme doesn’t offer as many customization options or starter demos as the competition, it’s a popular solution for those who think the initial design may work for their business. The homepage highlights a wide range of product galleries, and it includes several custom widgets for featured products, categories, and About The company information. You can add search bars, contact information, and several menus to support a large store with many products.

What’s more is that the Open Shop ecommerce theme has a few demos that do turn the design into something more unique. For instance, there’s a cosmetics online store theme, one for a grocery store, and the default demo, which we like for modern products like technology or certain types of clothing. Other advantages include the advanced product search, which helps customers get around your site, along with the tabbed category filter – a must-have for large stores. The theme also offers an About Us widget, blog post slider options, a carousel, and a footer with several layouts.

You definitely don’t get the design flexibility with Open Shop as you would with other themes, but the features tend to make up for that, landing it in the right place as one of the top free WooCommerce themes.

  • Pricing: Free, with a premium version for $59.
  • Design: 4
  • Features: 4
  • Customization: 3
  • Ease of Use: 4

11. Orchid Store

orchid store

The Orchid Store theme offers three starter templates, all of which have colorful, modern appearances. The theme is clearly for a store with hundreds or thousands of products, seeing as how it includes homepage widgets and banners that combine together to make for a rather plentiful and informational homepage. Orchid Store has color adjustment settings, header and footer editors, and several widgets to organize your homepage and the many other product pages you have on your store.

The theme options provide full compatibility with the WooCommerce plugin, along with various page builders like Elementor and Gutenberg. The mega menu feature makes it easy to include a wide range of products in your menu, with dropdowns and color options. The special menu at the header and the menu icons come into play when trying to highlight certain products and make your store more colorful. We also enjoy the banner/slider widget, the call to action widgets, and the advertisement modules.

The Orchid Store theme is definitely packed with a range of features you usually wouldn’t find in a free theme. Much of the design process gets handled by widgets. We’ve already mentioned a few of them, but others include footer columns, blog post widgets, service widgets, and WooCommerce product widgets. You can’t go wrong with Orchid Store, as long as it fits your brand – since the customization tools are a bit lacking.

  • Pricing: Free, with a pro version for $49.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 4

12. Envo Storefront

envo storefront

The Envo Storefront theme boasts a clean, mainly white-space design, using banners and product collections to round out the homepage. The basic theme doesn’t have many starter demos, but it’s also not catered to one particular industry. Therefore, you could technically add your own colors and a logo to make it fit for any type of online store. In addition, the product categories and search bars make it a wonderful store for long product lists.

The theme offers a simple yet powerful header, with spots for your contact information, cart icons, and search bars. You have options to configure sections throughout your homepage, using widgets and modules for hero images, banners, product collections, and more. The clean and fast loading theme combines well with page builders, especially Divi, Brizy, and Elementor. Other highlights include a mobile responsive, elegant design, WPML support, and SEO-friendly tools to ensure your website gets noticed by customers.

  • Pricing: Free, with several premium upgrades.
  • Design: 4
  • Features: 4
  • Customization: 3
  • Ease of Use: 4

13. Shopping Cart – Free WooCommerce Themes

shopping cart - free WooCommerce themes

Shopping Cart, from the folks at Theme Freesia, has a wonderful design for those interested in making an Amazon-style store with many widgets on the homepage and support for large product collections. It has an impressive set of features to design the store of your dreams, including options for product filters, galleries, shopping cart icons, and more. It even integrates with some of the most popular WordPress plugins, including Contact Form 7, BreadCrumb NavXT, and several page builders. The translation-ready nature of the ecommerce theme also improves your chances of reaching out to new customers in different countries.

Offering a stunning homepage and social media integrations for superior sharing options, the Shopping Cart theme from ThemeFreesia gives all stores owners the chance to design a website that’s meant for medium to large-sized companies. Some features we particularly enjoy include the footer column options, the sidebars, the widgets, and the many premium features that come along with the theme should you choose to upgrade.

In general, the Shopping Cart theme isn’t right for every business, but the impressive set of features makes for a compelling argument if the design matches your brand. We definitely consider it as one of the best free WooCommerce themes.

  • Pricing: Free, with a premium option for $59.
  • Design: 4
  • Features: 5
  • Customization: 3
  • Ease of Use: 4

14. Responsive

responsive - free WooCommerce themes

The Responsive theme, by CyberChimps, boasts a high number of downloads and solid reviews in the WordPress Theme Library. It all makes sense considering you can make a website from scratch and turn it into an online store with the click of a button. The Responsive theme offers a clean and modern look, with plenty of white space and a large header area to show things like sales and new products.

We truly love the Responsive theme due to its unparalleled features and extensive collection of starter demos. You can make anything from a travel blog to a store for your church; all it takes is some browsing through the starter theme library. Not to mention, it already has a drag and drop builder for designing your pages and ensuring all elements look respectable before publishing for your customers. The layout is fully customizable, with options for typography edits, layout adjustments, and unlimited color manipulation.

What’s more is that the Responsive theme has high-speed scores and compatibility with several plugins besides WooCommerce. Therefore, you know that your SEO will improve and your customers won’t have any problem accessing your content – and you, as the site owner, don’t have to stress about whether or not the theme interacts well with your favorite plugins.

  • Pricing: Free, with a premium version for $47 and up.
  • Design: 5
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

15. Woostify


Woostify banks on the idea that multipurpose themes are too complicated and niche themes only make sense for a small portion of online stores. Therefore, the Woostify theme offers a barebones design that’s still appealing and easy to use, while also offering several starter templates, turning it into somewhat of a multipurpose solution. However, it’s not nearly as clunky or overbearing as a multipurpose theme, making it ideal for those who crave speed and simplicity.

The WordPress ecommerce theme links with page builder favorites like Beaver Builder and SiteOrigin. Not to mention, you can edit page and product styles with the click of a button. The multi-step checkout modules make Woostify worth looking into by itself, especially considering you can edit that checkout section to make it more friendly for your customers. Along with hover styles, a live customizer, and a product wishlist, the Woostify theme provides a simple, yet multipurpose hybrid for those in the middle of the niche and multipurpose discussion.

  • Pricing: Free, with an option to upgrade to the premium version for at least $49 per year.
  • Design: 4
  • Features: 4
  • Customization: 4
  • Ease of Use: 4

Which of the Free WooCommerce WordPress Themes is Right for Your Store?

Going through a list like this assists you in narrowing down the online search and landing on a theme that makes sense for your online shop. Not all WooCommerce themes are made equal, so it’s essential to test out all themes listed in this article to understand the pros and cons.

The good news is that you can typically eliminated a theme if it doesn’t have the right appearance for your store. After that, take a hard look at the ecommerce features that would make your life easier when running an ecommerce store.

If you still have any questions about choosing one of the free WooCommerce themes, start off with the top contenders:

  • Our Top Pick: Astra
  • Runner-up: Customify
  • Our Niche Pick: Shopay
  • For Very Small Stores: Elementor Hello

Then move onto the rest of the list. What’s great about free themes is that you can install them onto a test WordPress site to see how they actually work. They’re not like premium themes where the online demo is the online resource you have to make a decision.

If you have any more thoughts or questions about the best free WooCommerce themes, let us know in the comments below! We love hearing about your favorite themes, especially when it comes to WooCommerce.