7 of the Best Ecommerce Platforms and Solutions 2021: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

The quest to discover the best ecommerce platform out there has been our ongoing goal here at ecommerce-platforms.com ever since the site was established. We invest real hours each week to test and examine each platform, all in an effort to find out how viable they are among the top ecommerce platforms in the market.

We’re doing all this testing so that you don’t have to.

The resource you’re reading right now is a summary of our findings + how to pick the perfect ecommerce solution for your individual needs!

No time to read? Here’s our no.1 pick when it comes to the absolute best ecommerce platform in the market:

💰 Our pick:

Wix is one of the most popular premium website builder on the market today. It’s not only easy to use, but incredibly versatile too. Business leaders can run multi-channel advertising campaigns with Wix, improve their sales outcomes, and publish content easily too.

Packed with features, including dedicated ecommerce plan options for companies that want to sell online, Wix is an obvious choice for many companies. Yet, despite a wide selection of features, Wix is surprisingly affordable, with a range of packages to choose from that suit any business.

wix ecommerce platform homepage

If you’re looking for an all-in-one website building tool that can enhance any ecommerce business or online brand, then Wix has everything you need. With a robust app market, you can even customize and upgrade your site however you choose.

Overall rating: 10/10

🏁 Runner Up:

Shopify is the most flexible, feature-rich and the most complete ecommerce platform of the bunch. Out the box, it already offers everything you might need to run an effective store, and also lets you customize your design and add various feature extensions.

You can also sell pretty much whatever you wish, including physical products, digital products and downloads, services, and even do drop-shipping.

All of that starting at the price of $29 / month, or as low as $9 / month if you’re okay with not having an online storefront but instead selling via social media and other channels. I wouldn’t have a problem recommending this platform to anyone looking to get started in the ecommerce industry.

Overall rating: 10/10

As hard as it might be to believe, there are over 120 different shopping cart software platforms out there, and they all have their place in the market. We should know, after all, our work is to test them all out. And we’ve been doing that … a lot. So far, we’ve covered each of the top platforms in individual reviews plus created a comprehensive comparison chart looking through the most crucial traits of each platform. We’ve also ranked all platforms based on their SEO effectiveness.

What you’re reading here is an all-in-one summary of which is the best ecommerce platform, plus what makes each of the contenders great. After reading this guide, you will know exactly how to pick the right ecommerce solution for your store.

Here are the best ecommerce platforms that we’re testing:

  1. Wix
  2. Shopify
  3. BigCommerce
  4. Ecwid
  5. Volusion
  6. 3dcart
  7. Big Cartel

Picking the best ecommerce platform: table of contents

Here’s what this comparison covers:

  • Pricing 💰
  •  Features, flexibility, and ease of use ✨ 
  • Templates and designs 🎨
  •  Apps and add-ons 🔌 
  • Customer support ♥️
  •  Popularity 🍾 
  • What’s The Best Ecommerce Platform for SEO?
  •  What’s The Best Ecommerce Platform for Small Business? 
  • What’s the best Ecommerce platform for Dropshipping?
  •  What’s the Best Free Ecommerce Platform? 
  • What’s the Best Open Source Ecommerce Platform?
  •  What are the Best Ecommerce Platforms for Startups 
  • Best Ecommerce Platform for Selling Digital Products
  •  Final verdict: here’s which platform is best 🥇  

Without further ado, here’s everything we found in our quest to name the best ecommerce platform out there.

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Pricing 💰

For many people, pricing is the most important factor, not only when deciding which of the best ecommerce platforms to use, but in general, as they go through life. Personally, I feel that if you are going to be investing a lot of your time and energy into creating your own online retail space, then there should be more important factors than saving $1 on the price of the platform. With that said, though, we also want to aim at getting the most bang for our buck. Here’s how things play out.

This is a summary of each platform’s pricing, broken down in tiers based on what sort of budget you have set aside:

$0-$10 / mo$11-$20 / mo$21-$35 / mo$36-$80 / mo$81-$300 / mo
Wix Business Basic Shopify Basic BigCommerce Standard Volusion Plus Big Cartel Titanium 3dcart basic Ecwid Business
$ / mo $23.00 $29.00 $29.95 $35.00 $29.99 $29.00 $35.00
credit card rates 2.9% + 30c 2.9% + 30c 2.9% + 30c 2.15% 2.9% + 30c unspecified 2.8% + 30c
staff accounts 2 2 unlimited unspecified unspecified 2 2
products accept payments only unlimited unlimited 1000 300 unlimited 2500
file storage 20GB unlimited unlimited unlimited 5 images per product unlimited unlimited
bandwidth unlimited unlimited unlimited 3GB unlimited unlimited unlimited
support 24/7 live chat + phone 24/7 live chat + phone 24/7 live chat + phone 24/7 live chat + phone email Mon-Fri, 9am-6pm EST 24/7 live chat + phone 24/7 live chat + phone
online store website Y Y Y Y Y Y Y
blog module Y Y Y N N Y N
point of sale Y Y Y Y Y Y N

As you can see in the tables above, there are two companies here that offer free plans: Big Cartel and Ecwid. Both are an okay starting point for a new ecommerce store, with an edge towards Ecwid – since they allow up to 10 products.

Shopify Lite also stands out due to their original offering. On that Lite plan, you don’t get any online store, per say, but instead can use your Shopify buy button on your already existing website, social media, emails, and so on.

Other than that, each platform has its pros and cons when it comes to pricing, depending on which aspect is the most important for you.

Here are some tips:

  • Cheapest plan for unlimited products: Shopify Basic and 3dcart basic, both at $29.
  • Cheapest plan for 100 products: Volusion Mini and Ecwid Venture, both at $15.
  • Cheapest plan for 10+ staff accounts: BigCommerce Standard at $29.95.
  • Cheapest plan for unlimited bandwidth and storage: Ecwid Free, or 3dcart startup ($19) if you want to avoid the limitations of the free Ecwid plan.
  • Cheapest all around, feature-rich option: Shopify Basic ($29).

For me, Shopify stands out here as the best ecommerce platform in the lineup since it offers the most opportunities to grow your store. It provides the functionality to really handle large amounts of traffic and turn your site into something special.

Be warned that BigCommerce has made some recent changes to its pricing structure, making it difficult for companies to scale up with the system. If you start to make more than $125,000 in revenue, BigCommerce pretty much forces you to switch to an Enterprise plan.

According to our reports from readers, this spikes your rates up to around $900 to $1,500 per month. It’s still unclear how this will affect those businesses who plan on remaining in the lower tiered pricing plans, but one thing is certain: Customers that surpass certain revenue points are not happy with BigCommerce. We would put them on the bottom of our list if your company will end up with one of the most expensive plans.

That said, if you need a simple, small store, the cheaper Shopify or Volusion solutions work just fine. And if you want to go free, Ecwid is a great choice if you can make do with the limitations.

Features, flexibility, and ease of use ✨

If you are a novice online store owner then there is really nothing as important as having all the features you might need at your disposal, and being actually able to use them with ease.

One thing that all of the platforms have in common is the fact that their dashboards are all very easy to navigate. Furthermore, most of the platforms offer some sort of a setup wizard that will guide you through the creation of your first store. Inventory management, design functionality and the setup process all tie into how the overall ease of use is classified in this comparison.


Wix has something to offer any company, with any business plan. You don’t need to know anything about coding to build a stunning Wix website. The drag-and-drop functionality that the company offers, combined with access to a huge selection of powerful tools means that you’ll be on your way to an amazing web presence in no time.

Accessing everything from ecommerce functionality to unique templates is easy with Wix, you can even do unique things to serve your customers, like set up booking widgets or distribute music over the web. Wix even has dedicated tools for restaurants.

Some of the features you can expect include:

  • Over 500 templates
  • Total design freedom with drag-and-drop
  • Industry leading integrations
  • Mobile friendly designs
  • A full app market with hundreds of connectors
  • Advanced design options
  • Unlimited fonts
  • Media galleries
  • Scroll effects
  • Tailor made content
  • Original AI designs
  • SEO features
  • Unified database management
  • Open platform API connections
  • Restaurant reservation apps
  • Booking
  • Event control
  • Forums and memberships
  • Art stores and music selling
  • Analytics
  • Contact management
  • Free hosting
  • A professional mailbox
  • Custom domain name
  • Social media connections
  • SSL certificate

… The features just keep coming.



Shopify has it all in terms of an easy setup, with a handy dashboard area for quickly adding products, customizing the look of your site and more. It’s cool because Shopify asks you if you plan on moving from another platform during the signup process. The system then provides a link for importing products from your previous store.

shopify dashboard

Adding a product is clear and easy, with fields for titles, descriptions, price and more. The reason I think this is easier to use than Volusion and the other options is that it explains what each field is used for, removing all doubt when typing in information.

shopify add product

You can see the same simplicity when managing your customers and their details, orders, and your store stats. Every section of the store is easily accessible from the main menu and no option is hidden.

The goal of Shopify is to really make it possible for everyone to launch their own ecommerce store, even without having any design or development skills.

Feature-wise, Shopify has it all:

  • Unlimited orders, products, file storage, bandwidth
  • 24/7 support
  • Mobile commerce ready
  • Use your own domain name
  • Point of sale
  • Free SSL certificate
  • You can accept credit cards + 100 payment gateways
  • Automatic carrier shipping rates
  • Automatic taxes
  • Web-based ecommerce website builder with drag-and-drop
  • Full blogging platform
  • Multiple languages
  • Customer profiles
  • Dropshipping
  • Customer accounts
  • Search engine optimized
  • Product reviews
  • Gift cards
  • Social media integration + sell on Facebook
  • Inventory management
  • Digital products
  • Product variations
  • Level-1 PCI compliant
  • Advanced reporting
  • Mobile app
  • No transaction fees when using Shopify Payments

All this gives you great flexibility. Basically, no matter what type of store you want to launch, Shopify will be able to handle that. Including:

  • Stores selling physical products
  • Digital products
  • Dropshipping
  • Services



Next to Shopify, BigCommerce has the cleanest dashboard and clearest directions for getting your online store built within a few minutes. In fact, the dashboard looks surprisingly similar to Shopify’s, with modules for accepting credit cards, customizing your store and more.

bigcommerce dashboard

Everything is neatly available via the sidebar menu that’s been divided into a couple of sections that are thematically related. You can get to your products, orders, and customer info easily, and then you can take advantage of some of BigCommerce’s marketing settings, analytics, and other modules where you can optimize your store’s appearance.

Adding your products is also very easy to do with the important product attributes clearly accessible. Instead of putting every little detail about a product on a single screen, BigCommerce uses tabs, with each one getting into a different characteristic of the product.

bigcommerce add product

Here are the other features you can find in BigCommerce that make it a contender for the best ecommerce platform:

  • Unlimited products, orders, file storage, and bandwidth
  • 24/7 live chat support
  • Point of sale
  • Visual store builder
  • Migrate your store and import products
  • Accept payments via PayPal powered by Braintree, Stripe, Apple Pay, Pay with Amazon and dozens more
  • Manage orders and inventory
  • Sell via Facebook, Pinterest, eBay, Amazon and Square POS
  • Multiple marketing features
  • API
  • Multi-layered hosting security and DDOS protection
  • Level 1 PCI-compliant hosting
  • Get found on product comparison sites
  • Encourage return visits with email marketing
  • SEO features

Overall, BigCommerce is a nice alternative to Shopify if that’s what you’re looking for. The feature set is just as vast and impressive with roughly the same pricing (that is until your sales grow too much, at which point Shopify is the cheaper option).



Volusion has a pretty nicely structured dashboard, with all of the main actions pointed out. If you’re a new user just getting started with the platform, you will find a nice step-by-step wizard guiding you through the setup.

volusion dashboard

The top menu is where you can navigate to the key sections of the panel, and manage your orders, customers, inventory, marketing efforts, design, and reports.

Adding new products is also done in a clear way, with all the fields right where you’d expect them. It might not be as pretty as Shopify, but it does the trick.

volusion add product

Here are the main features that Volusion brings to the table:

  • Sell from 100 to unlimited products
  • Unlimited orders and file storage
  • Unlimited bandwidth
  • 24/7 support via chat, phone, and priority support
  • Visual website builder
  • Point of sale
  • Accept credit cards
  • Ratings and reviews
  • Newsletters
  • Import/export products
  • Built-in SEO + all-in-one SEO tools
  • Reports
  • Social media selling tools
  • Accept payments with Stripe, PayPal, Amazon
  • Handle shipping rates
  • Abandoned cart reports and checkout recovery
  • Ebay + Amazon integration
  • Phone orders + CRM
  • API access + batch order processing
  • Dedicated account manager

Volusion is an interesting platform to start with, especially if you want to minimize the costs and aren’t planning to sell hundreds of products.


Big Cartel

The main focus of Big Cartel is undoubtedly minimalism. The main dashboard shows you only the most basic stats regarding your store. However, it’s hard to call that a flaw, since it’s probably exactly what you want to see when you log into your store on any given day.

big cartel dashboard

There are just a handful of options in the main menu, highlighting the most common actions that site owners will want to take.

And no surprise, the panel for adding a product is also very clear and rather nice looking.

big cartel add product

Overall, you get the most basic features that are a must when launching a new ecommerce store, but not much more than that.

Specifically, the features in Big Cartel:

  • From 5 to 300 products in your database
  • From 1 image to 5 images per product
  • Email support Mon-Fri, 9am-6pm EST
  • Point of sale
  • Unlimited bandwidth and orders
  • Responsive and mobile friendly store designs
  • Real-time stats
  • Search engine optimization
  • Promotional tools

At the end of the day, Big Cartel is a very basic player in our journey to find the best ecommerce platform, and – despite it’s beautiful design – while it might be okay for you to start with, it can be difficult to grow with it as your sales, products and overall business increase.

One notable thing about Big Cartel is that it’s one of the only two solutions on this list that offers a free plan.



The main user interface and dashboard in 3dcart is clear and understandable. Every area of the panel is easy to get to via links in the sidebar, plus there’s a nice onboarding video in the center panel when you log in for the first time.

3dcart dashboard

You do get a set of sample products in your catalog to help you start. You can examine how these products are structured, what the example descriptions look like, etc.

The product creation panel looks okay, and you get tons of features packed into this area. Some beginners might find it a little intimidating with all the features, but the learning curve shouldn’t take long to overcome.

3dcart add product

Here are some of the features you get:

  • Sell unlimited products
  • Unlimited orders, file storage, and bandwidth
  • 24/7 live chat support + phone + priority support
  • Point of sale
  • Mobile & social ready
  • Sell online on eBay, Amazon, Google Shopping, Facebook, Shopzilla
  • Upsell + crossell
  • Bulk import/export
  • Product questions & answers
  • Customer reviews
  • Digital products
  • Waiting list
  • Detailed product reports
  • SSL certificate included
  • FTP access to files
  • Daily backups
  • Secure level 1 PCI hosting
  • Simple shipping setup
  • Accept payments
  • Marketing and SEO features

3dcart also offers wonderful tutorials and setup steps to help you do everything from picking a template to setting up your shipping options. The clean wizard is ideal for beginners.

Perhaps a downside is the 3dcart visual editor, which is not exactly the best in the market (no drag-and-drop functionality), but it helps you click and edit components instead of having to modify CSS or HTML code.



Ecwid has a very clear and easy to grasp dashboard, with the most important options highlighted in the center part of it. What’s immediately noticeable is the nice onboarding interface showing you how far ahead you are in completing your store setup.

ecwid dashboard

The side menu gives you access to all the other areas of the admin panel where you can adjust the design of your store, manage products, see your orders, customers, and so on.

Adding new products is also a straightforward process. The interface presents the most important parameters of a product in the center panel and makes everything else available via tabs at the top.

ecwid add product

Overall, this interface gives you a lot of possibilities, while still remaining easy to use, which is great.

Here are the other features you can find in Ecwid:

  • From 10 to unlimited products
  • Unlimited orders, file storage and bandwidth
  • 24/7 live chat support + phone + priority support (no support on the free plan)
  • Sell on multiple sites, blogs, and social networks
  • Sell on any device and on the move
  • Customer address book
  • Smart shipping calculator
  • Integrates with WordPress, Joomla and more
  • Track inventory
  • Sell digital goods
  • Accept payments via 40 different payment options
  • Define shipping options
  • Level 1 PCI compliant

Overall, Ecwid delivers all the features that most ecommerce store owners might need. Plus, it’s very affordable, especially if you’re okay with having less than 100 products in your catalog.

Last but not least, without a doubt, Ecwid offers the best free plan of the platforms featured in this comparison. The only other tool with a free plan is Big Cartel, but that one is pretty limited compared to Ecwid’s.


Templates and designs 🎨

Let’s be honest: design matters, everyone knows that if the design doesn’t appeal to the visitor then chances are they will take their shopping elsewhere. At the end of the day, if the layout of your store looks horrible then even if your products are amazing, people won’t pay attention to them.


One of the things that makes Wix so appealing is the fact that it comes with so many scalable templates you can use to make your website really stand out. Wix’s templates are stunning, and they’re modern enough that you don’t feel as though you’re going to need to change them all the time. You can sell products through a variety of stylish and polished sites and add your own custom changes.

With more than 510 premium templates to choose from, all of the themes available are built to look and feel incredible. You also get the benefit of knowing that you can search for templates according to your industry. Wix categorizes templates into over 70 sub industries, so no matter what you need, you’re sure to find it here.


If you are looking for a platform that offers some of the most professional looking themes, then you should really be looking into Shopify, the truth is there is no platform that offers better themes than Shopify.

There are more than 100 themes available (both free and paid), all of them quite modern-looking. Plus, you can customize and fine-tune the theme you’ve chosen until it looks just like you want it.

shopify themes

Shopify themes also prove to be highly usable by store owners in real-world scenarios. Just check out this gallery of existing store designs, all built with Shopify themes:

Store designs23456


BigCommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.

bigcommerce themes


Volusion has around 40+ themes for you to choose from, with more than 10 of them free.

volusion themes

While all of them look good, there’s perhaps not that much variety compared to Shopify or BigCommerce. Also, the size of the catalog itself is a factor as well, meaning that you might find it hard to pick a theme that truly matches your needs.

On the plus side, all of them are responsive. However, when it comes to customizations, all you can do is tweak the fonts and colors. Or, you can get into raw HTML and CSS editing, which is also a possibility.

Big Cartel

Big Cartel only offers a grand total of 15 themes (at the time of writing). This is a major downside since unique branding is a huge part of selling online. However, you can search for Big Cartel themes through Google to find some pretty darn nice solutions from third-party sellers.

It works kind of like WordPress where you buy the themes separate from the platform. It’s not the easiest way to go about finding themes, but it gives you more options.

big cartel themes

Big Cartel also lacks a drag and drop editor, but the customization isn’t the worst thing in the world. All of your design elements are situated to the left, which is fine, but the tools are a little weak, and anything further than that requires coding knowledge.


While 3dcart does offer lots of modern themes (100+), they’re not exactly what you would call creative. That said, they all work wonderfully for large stores. I like to consider these types of themes like what you would see from Best Buy.

3dcart themes

3dcart offers beautiful product galleries and they get right to the point of selling to customers. In the past, we talked about how the 3dcart themes looked outdated, but that’s not the case anymore. Both free and premium themes can be found.


Ecwid has a very surprising approach towards store designs, as in, there are no themes to choose from. At least I couldn’t find them in an easy way.

The way it actually works is that you can go into the Ecwid App Market and buy some pre-made themes from third-party sites.

ecwid themes

Apart from that, you can customize the basic details about your store’s look. Things like image sizes, aspect ratios, product card details, category positions, product page layout, navigation, and a couple more things.

Overall, this might be a good solution for a certain type of user – someone who just wants to get going with a good-enough store and not bother with the design too much – but it doesn’t appeal too much to me personally, and it’s probably not the best ecommerce platform out there.

While you might think that the number of themes offered by a platform isn’t such a big deal. You need to remember that if your store lacks originality, such as having the same theme as 50 other stores, then customers are quick to attribute this to poor quality management from the store owner.

This is much more likely to make them leave your site without even giving you a fair shot.

Apps and add-ons 🔌

Every one of the platforms featured in this comparison offers some apps and add-ons to an extent.

However, the two that stand out the most and offer the biggest selection of apps and add-ons are Shopify and BigCommerce. Both companies offer more than 100 different apps and add-ons that can easily be integrated into your store.

Similar to other market leaders in web design like Weebly and Shopify, Wix comes with a variety of add-ons that you can use to transform your website’s performance. The thing that makes Wix so special here is how vast its app marketplace actually is. There are more than 300 apps to choose from right now and the numbers keep growing.

Wix apps

Wix integrations are easy to access and they fit into your website pretty easily. Just remember that if an app gets shut down you can’t complain to Wix to get it back. These are third-party tools after all. Integration options include Google Analytics, Facebook Pixel, MailChimp and many others. There are even apps to help you with cart recovery.

Shopify apps
shopify apps
BigCommerce apps
bigcommerce apps

Another thing to keep in mind is how easy it is to search for the apps and add-ons, considering you probably have a few items in mind that you want to add to your store. Maybe you need an automated email receipt solution or an app that helps you build a loyalty program.

With Shopify and BigCommerce you can search, filter and browse through categories when in need of a certain app. The other ecommerce solutions either make it super hard to do so, or you don’t have the functionality at all.

Customer support ♥️

Chances are you will need support at some point in your ecommerce career, it is, therefore, important to be familiar with the different support offers from the companies.

Here’s a quick comparison table of the support options offered vs the price associated with the monthly plan that you must buy:

  • Wix: customer support is available via Phone, email, or an online knowledgebase
  • Shopify: 24/7 live chat + phone support on all plans ($9 to $299)
  • BigCommerce: 24/7 live chat + phone support on all plans ($29.95 to $299.95)
  • Volusion: 24/7 live chat support ($15), 24/7 live chat + phone ($35), 24/7 priority support ($75)
  • Big Cartel: email Mon-Fri, 9am-6pm EST on all plans ($0 to $29.99)
  • 3dcart: 24/7 live chat ($19), 24/7 live chat + phone ($29), 24/7 priority support ($229)
  • Ecwid: no support on the free plan, 24/7 live chat ($15), 24/7 live chat + phone ($35), 24/7 priority support ($99)

Most online store building tools come with various variants of customer support.

Shopify and BigCommerce both offer 24/7 support through phone as well as chat and email. The other platforms usually offer live chat support, however, their phone support comes with time constraints.

The one company who doesn’t seem to offer phone or chat support would be Big Cartel, which only offers email support, and what’s more, they only offer it Monday – Friday from 9 AM to 6 PM EST. Also, there’s no support if you’re on the free plan of Ecwid.

In the end, if you are looking for a company that offers great customer support at any time of the day, then you really should give Shopify or BigCommerce a try.

Additionally, all of the solutions we’re talking about have their knowledge bases, which basically let you search a topic and see if someone else has talked about it and addressed it in the past. In my opinion, this is one of the best support areas you can find, since it allows you to resolve a problem while maybe sitting on the phone waiting for a support rep.

Even though they all have these knowledge bases, along with blogs, FAQs and other documentation, Shopify and BigCommerce have the most users, making them far superior regarding knowledge base content. Why is this the case? Simple. Since more people are discussing the systems, by default, more questions have been asked and more answers have been posted.

Popularity 🍾

If you’ve searched for a platform to run your ecommerce store, you’ve no doubt stumbled upon at least a few of the names we’re comparing today. Although popularity isn’t exactly the best motivating factor to make a decision that will affect your future business life, it’s certainly worth talking about, considering that when large groups of people lean to a certain solution, we like to hope that it’s for a reason.

That said, if you take a look at a comparison on Google Trends, there’s only one clear winner in terms of what people are searching and how many of them show interest in the popular consumer ecommerce solutions, but let’s hold off on this for a minute. First, have a look at the popularity chart between five of our featured tools: BigCommerce, Volusion, Big Cartel, 3dcart, Ecwid, across the past 12 months:

Now take a look what happens when we add Shopify to the mix:

Yes, you’re seeing this right, Shopify is roughly 7 times more popular than anything else!

Another way to analyze popularity is to tie it in with where customers are going when they leave a certain ecommerce platform. The reason this is interesting is that it gives you an indicator of which of the companies have kept up with technologies and made improvements to bring in additional customers. A quick market share search on Shopify shows that the Shopify company is gaining most of its customers from BigCommerce, Big Cartel, and Volusion. BigCommerce is still stealing some customers from Shopify, but it used to be the number one place that people would go after Shopify. We assume it’s because of the BigCommerce pricing.

Best Ecommerce Platform Reviews - losing and gaining customers

It’s worth noting that Wix has earned a boost in popularity recently too. The company’s work with high-level celebrities like Jason Statham, Gal Gadot and Heidi Klum makes it difficult to ignore. It’s hard to find anyone who hasn’t heard of Wix when you’re looking for the right ecommerce platform or website builder these days.

Which ecommerce platform is right for you?

Every ecommerce site is different. Some websites need ecommerce features specifically for selling digital solutions or services, like webinars and consulting. Other sites just need user-friendly tools that allow for listing various important products. The kind of ecommerce site you need create will depend on the kind of small business you’re running.

Since there are so many different kinds of Ecommerce software to choose from, we haven’t been able to cover everything in our list up to now. However, we’re making sure that all of the software solutions available on the market today get the coverage that they deserve. In the following section, we’re going to look at which tools are best-suited to specific tasks in the digital marketing and selling world.

Let’s take a closer look.

What’s The Best Ecommerce Platform for SEO?

SEO is a crucial component of a lot of ecommerce software, because it ensures that your products and services are found online. Our top choices for SEO are:


Shopify is easily one of the most flexible and feature-rich ecommerce platforms on the market. From the moment you create an account, you’ll have everything you need to run a successful business, including an order management tool, specialist shipping, and a SEO optimized back-end. You can even unlock SEO-focused tool with the Shopify app store, like the SEO Manager, which includes meta content tools, keyword suggestions, and Google search console connections.


WordPress is excellent for SEO purposes, as it comes with access to leading plugins like Yoast. If you’re already familiar with WordPress, then using something like WooCommerce for your eCommerce strategy makes a lot of sense. Since both WooCommerce and WordPress are designed specifically to rank well with the search engines, you should have no problem increasing your ranking. What’s more, along with google optimization tools, you can also find a bunch of other plugins too, like subscription engine tools and membership add-ons.


Magento stands out as one of the most feature-rich ecommerce platforms for a reason. Although this option doesn’t come with the same SEO plugins as Shopify and WooCommerce, it does have search engine optimization components built-in. Everything from marketing to customer segmentation is included. Standard features come built into the open source Magento, so you can work on search engine optimization with tools for Google sitemaps, Google Content APIs and search engine friendly URLs.

What’s The Best Ecommerce Platform for Small Business?

It takes more than just a low price tag to make an ecommerce platform ideal for small business users. You’ll also need something that’s easy to use. Our top choice is:


Although there are plenty of tools out there that recommend themselves as the perfect ecommerce platform for small businesses, from Ecwid, to Wix, we think that the best choice has to be Squarespace. Squarespace is one of the most user-friendly tools on the market for beginners, and it comes with all of the features that you need to get started online, including free themes and access to a bunch of different payment processors.

What’s the best Ecommerce platform for Dropshipping?

Many small business owners consider dropshipping to be the easiest way to get started in the sales landscape. Our top choice for Dropshipping is:


Shopify is hands-down the best solution for those who want to try dropshipping for themselves. Both Shopify and Shopify Plus come with access to plugins like Oberlo, which allow you to build important connections with business suppliers in no time, and easily add new products to your website. With Shopify dropshipping, you don’t need to worry about finding your own warehouse and managing the order fulfillment process on your own. Everything you need is available through add-ons and extensions.

What’s the Best Platform for B2B?

Selling to businesses requires a very different strategy to selling direct to customers. If you’re looking for a B2B platform, we recommend:


Brimming with high-quality free themes to choose from, professional tools, and various high-level services, Magento is perfect for B2B brands. Magento comes with an advanced product filtering system, great for helping your clients find the tools they need. You can also set up different tax rates according to location too. There’s even documentation and knowledge base support specifically available for B2B sellers in Magento.


Because Shopify is so extensible and flexible, it’s a fantastic choice for any kind of business. B2B merchants around the world use Shopify for it’s easy-to-use wholesale ecommerce tools and wide selection of apps. Shopify also makes it very easy to sell digital products, downloads, and services to other brands.

What’s the Best Free Ecommerce Platform?

Sometimes, when you’re building a new online shop for a small business, your budget will be extremely limited. Our top free eCommerce platform is:

Square Online Store

There are a handful of eCommerce solutions out there that start with a free trial so you can test out the product and see what you think. However, Square Online Store is one of the few software solutions that provides a completely free service. However, it’s worth noting that like most SaaS products, you will need to track things down to support you, like your own premium plugins and design components.

What’s the Best Open Source Ecommerce Platform?

An open source eCommerce store is a SaaS offering which allows you to build everything on your backend. You get the tools you need – usually with a free download, and you pay for things like hosting and security yourself. Our top open source choices are:


Like WordPress, WooCommerce is completely open-source. This means that it’s an excellent choice for any business owner that wants to add specialist features and tools to their sales strategies. WooCommerce also comes with access to a huge community of developers and specialists that can help you to implement the extensions and plugins that you need most.


CS-Cart is one of the best ecommerce platforms around for technical support, and value for money. It also benefits from being one of the leading tools for those in search of open-source site building technology. You can tap into the code of CS Cart to adapt and expand it however you like.

What are the Best Ecommerce Platforms for Startups

Startups often require a very unique set of features from their ecommerce software. Some will require a variety of tools designed to upgrade their security when they’re trading in online services. Others will need to tap into the latest technology for accepting payments in new ways, like through Apple Pay and Google Pay. Our top options for startups are:


Lightspeed is a fantastic POS and retail system designed for growing retailers and restaurants. The cloud eCommerce system integrates with all of the existing products, and it comes with a fantastic website-building tool. There’s also a host of apps available from Lightspeed to ramp up the performance of your site.


PrestaShop is an excellent option for startups for various reasons. First, it’s free to use – which is fantastic if you’re low on funds. Secondly, it comes with tons of knowledgebase articles and support to help young companies get started. Prestashop also allows you to tap into a partnership program to help you find more business too.


Wix is an affordable and easy-to-use platform that’s great for beginners who don’t need much to get started. With Wix, you can build an impressive startup site that looks great and performs brilliantly. You can also start your adventure with Wix by creating a website for free, so it’s great if you’re not sure how much you want to spend initially. Trying tools with free trials like opencart and Wix could open your eyes to what’s possible.

Best Ecommerce Platform for Selling Digital Products

Finally, if you’re building a website to sell digital products like web hosting services or marketing tools, you need a specific kind of site builder. Our top choice is:


Sellfy is an affordable and easy-to-use tool that comes with everything you need to focus on digital sales channels. You don’t need much technical knowledge to get started with this platform, and it comes with plenty of helpful features, like digital product management, and enterprise-level support for everything from eBooks to design assets.

Final verdict: here’s which ecommerce platform is best 🥇

It really doesn’t matter how many comparison articles you read, there is only one person who knows which platform offers exactly what you need, and that person is you. What it all boils down to is which platform will allow you to sell the products you offer in the best manner for both you as a store owner and for your clients.

Based on the recommendations you read above, feel free to click on one, or all of the links below to discover what each platform offers you. I highly recommend starting a free trial with at least two of the solutions so that you can play around with them and see which one feels easiest for you.

That being said, we do have our recommendation when it comes to the best ecommerce platform available. There are two solutions that stand out:

💰 Our pick:

Wix is one of the most popular premium website building tools on the market today. It’s not only easy to use, but incredibly versatile too. Business leaders can run multi-channel advertising campaigns with Wix, improve their sales outcomes, and publish content easily too.

Packed with features, including dedicated ecommerce plan options for companies that want to sell online, Wix is an obvious choice for many companies. Yet, despite a wide selection of features, Wix is surprisingly affordable, with a range of packages to choose from that suit any business.

If you’re looking for an all-in-one website building tool that can enhance any ecommerce business or online brand, then Wix has everything you need. With a robust app market, you can even customize and upgrade your site however you choose.

Overall rating: 10/10

🏁 Runner Up:

Shopify is the most flexible, feature-rich and the most complete ecommerce platform of the bunch. Out the box, it already offers everything you might need to run an effective store, and also lets you customize your design and add various feature extensions.

You can also sell pretty much whatever you wish, including physical products, digital products and downloads, services, and even do drop-shipping.

All of that starting at the price of $29 / month, or as low as $9 / month if you’re okay with not having an online storefront but instead selling via social media and other channels. I wouldn’t have a problem recommending this platform to anyone looking to get started in the ecommerce industry.

Overall rating: 10/10

Can’t make up your mind? Check out any of these individual reviews of the best ecommerce platforms featured here:

“Can you help me to create a store using Shopify / BigCommerce / etc.?”

Yes, I do work with experts knowledgeable in each of these popular ecommerce platforms. Please fill out this form to make sure I will be able to recommend you the right people to work with.

Klarna Reviews (Mar 2021): A Checkout Payment Tool

If we are to hunt for the most elite ecommerce payment solution in the market, we ought to scrutinize a couple of attributes.  Admittedly, any customer is always on the run for a secure checkout payment tool.

The entire experience needs to be one which is not only swift but nearly perfect.

And my point is?

We all need tangible results. Right guys? A high degree of optimism unfolds if my business gains quite a substantial amount of confidence from my customers. But here’s the million dollar question.

How safe are the transactions? This definitely forms part of the whole equation.


Besides, consumer credit trends surprisingly indicate a visual depiction to consider. I need to work with a payment software which connects my clients to diverse facilities. How about one that allows them to pay later?

Klarna seems to heighten its game by doing the same. But that’s just a snippet of what it’s capable of. On the contrary, it’s always a tough decision to make. Actually, if we put all the payment alternatives on the table, it’s hard to confirm which one, in particular, scores the greatest victory.

This review, however, saves you the distress. It allows you to assess Klarna’s financing options, its ease of use and rates. On board, is an elaborate guide which lets you have an in-depth comprehension of how to use Klarna. Also,  it covers its support system, and shop directory.

So let’s jump right in.

What is Klarna?

klarna reviews - homepage

It’s a software built to enhance a shopper’s experience. What do I mean? The immense pressure to keep up-to-date with technology makes Klarna mark its territory among other payment methods. It lets me pay later whenever I shop an item.

The point of sale financing applies to goods like electronics, clothes, furniture and many other items sold online. Think of it as a means which lets me have flexible payment options. I don’t need to worry about insufficient funds.

But how does it work?

First, I need to pick all orders. There’s Klarna button at checkout which I choose as my payment option. From here, I get to fill in some requisite information. This helps to determine whether my purchase is approved or not.

It’s quite impressive how efficient the process gets. It sends me a confirmation email immediately after I submit all details. The email includes the purchase description and the date when repayment is due. How cool is that?

In case I’m faced with difficulties, customer support is more than willing to resolve all sorts of issues.

Klarna Reviews: Pros and Cons

Pros 👍

  • Painless checkout experience
  • Customers can choose to pay for items in installments
  • Klarna instantly pays the merchant at checkout
  • Customers can pay later after delivery
  • Easily integrates with major third-party carts
  • Low transaction fees

Cons 👎

  • Sluggish customer support
  • Several refund-related complaints from customers

Klarna for End Users

klarna stores for end users

Shopping from a notable and high-end retailer has never been easier. Key among the retail categories listed on Klarna include;

  • Automotive
  • Beauty
  • Home and Garden
  • Apparel and Accessories
  • Electronics
  • Personal Care
  • Sports and Outdoor

There are thousands of stores in each section. The list is endless. The integration part of it is a smooth sail.No wonder there are over 100,000 merchants on board.

We can’t ignore the platforms and plugin support. Klarna has partnered with big multi-channel e-commerce solutions. I get to integrate the payment processor with stores built on profound platforms like;

  • Shopify
  • BigCommerce
  • Magento
  • 3dcart
  • WooCommerce

I can’t agree more.

This whole integration idea might seem confusing at the first instance. Worry not. There’s an elaborate Developer’s integration guide to utilize. There are Software Development Kits (SDKs) for languages like Java, Net, PHP, Javascript, and Mobile apps.

Let’s suppose, I’m not a developer nor privy to the complex coding jargons. All I need to do is connect Klarna to my online store to manage payments. The above-mentioned platforms are easily compatible. I don’t need prior skills to do this.

Here’s a brief setup guide.

Once I successfully integrate Klarna to my store, it lets me pick the most appropriate checkout package. To go live, I must sign up for the merchant account. I need to fill in my business details. From this end, I’m able to download the live credentials.

So where do I need this information? I paste the credentials on my platform’s plugin. And the magic happens. Klarna updates its products at the checkout. My customers can now purchase items and pay later by using their preferred payment plan.

What are Klarna’s Key Features?

At this point, I know you’re so eager to know and get to judge if it’s actually an asset to consider for your online store. On the other hand, a customer still wants to make comparisons with other major competitors.

So let’s start off.

Klarna has a mobile app both on the Apple store and Google Play. It lets me download their latest version which I use to pay for my orders. What’s more astounding is its login page. A distinction is drawn between customers and merchants.

Let’s keep our eyes on what the app can do for me? It allows easy access to customer service. Also, I get accurate notifications regarding payments. It helps me avoid late payments. It’s so obvious that I need to build a good credit score as early as possible.

Klarna gives a run for my money. Actually, there’s a merchant portal to utilize for business purposes. It’s so amazing how easy it’s to manage my payout reports, daily orders, and get detailed store statistics.

Moreover, it lets me customize general settings which ultimately reflect on my dashboard. On the customer’s page, there’s an overlay which shows all upcoming payments. All this, at the click of one button.

Putting more focus on payments.

Klarna pledges to boost my experience through its flexible repayment plans. It gives me an allowance of up to 30 days. Take note, it’s a zero interest transaction. No extra costs to be incurred. What’s more exquisite is the fact that I can spread the payments to 4 interest-free installments.

Tell me, where else can I find such an enticing offer? Also, I get to make most of its monthly payments plan. Quite breathtaking how instant the financing works.

Klarna Reviews: Buyer Protection

It’s undisputed how sensitive this part is. To be precise, my customers need a safe checkout which fends off all possible risks. So how feasible does it get with Klarna? What delights me most, is the Klarna buyer protection policy. 

It endeavors to instill an assurance to all potential customers. Consequently, all Klarna merchants need to be verified. As a result of that, a buyer gets their money back in case they don’t receive their purchased goods.

However, to make it a fair level ground, there’s a certain threshold which is set and ought to be met. It’s the ultimate way to support my claim and get a refund. The grounds could either be;

  • I’ve purchased goods but I didn’t receive them
  • I’ve  received the wrong products
  • The merchant sends me products which don’t match the initial description, they’re defective, or not complete at the time they get delivered.

Furthermore, it’s so easy to file a claim. I only need to contact customer care via the official phone number or email. Klarna steps in the right direction through its zero fraud liability protection program. It proves to be convenient in the occasion where a purchase or a charge is made using my details but without my consent.

But there’s more to count on.

Actually, the policy covers all procedures which guide me on how to file a claim against a merchant. It includes any dispute where an unauthorized payment is made using my credit card information.

Klarna’s Merchant Solution

klarna for business

Here, Klarna brings into play quite a comprehensive service for me as a merchant. One which I can’t exhaust. It lets me get paid even when a customer chooses to pay at a later date.

And that’s just a tip of the iceberg.

Why is it so imperative to work with Klarna? It serves as a technique to boost my sales. As a matter of fact, it reduces the number of cart abandonment. I’ve had quite a diverse experience and I’m confident to attest to this.

If I work with a facility such a Klarna, where funds are easily accessible, there is a high likelihood that the number of impulsive buyers will increase by a huge margin. There’s a low risk involved here.

How’s that attainable?

I’m always paid upfront. It doesn’t matter whether a customer delays to make their payments. My business is not frustrated at any single point.

Here’s what any retailer wants to hear.

The credit risk is nearly zero. I get to fully take control of my enterprise. Nothing hold’s me back! Looking at the numbers on Klarna’s site, the customers’ satisfaction rate is impressive. What exactly comes to mind, is an end-to-end payment solution which gives more for less.

As a merchant, I can’t overlook its buyer protection policy and pre-authorization procedure.

To say the least, this is the ultimate strategy to build a customer’s trust. Klarna’s dashboard is built with proficiency which makes me work with a high degree of precision. It lets me have detailed reports and analytics which are quite relevant and help to scale my business.

I can’t overlook its integration point which links the various payment methods with my store. To optimize the experience and performance, I get automatic updates for the latest checkout.

Order processing is well structured and businesslike. I get a wholesome experience by using Klarna to activate all orders. It helps me send invoices either by mail, or email.

So how authentic is the Checkout?

Klarna‘s team promises to let my customers have a seamless experience while making payments.

This is how its functionality swings into action.

It identifies a customer’s details and the preferred shipping method. Fortunately, Klarna pays for both costs. It removes all stumbling blocks through its one integration point. It helps me turn a mere guest to an esteemed customer.

All a customer needs is to make an order in just a click of a button. No more no less. To build a good reputation and market my business better, Klarna comes with easy customization tools. In fact, it lets me edit and make all sorts of changes to the checkout. For instance, I’m able to brand the checkout in a bid to suit my needs and expectations.

Here’s another one.

All PCI merchant compliance process is well taken care of. It’s a hassle-free affair. I get to jump right in its global support. It’s worth mentioning that Klarna operates in so many countries across Europe and in the US.

Also, let’s give credit to the In-store checkout solution.

This package turns my point of sale to a money minting machine. But wait. How viable is this? I get to include an array of payment options. Keep in mind, a customer gets to access the credit in real-time. In other words, a walk-in client could be a potential customer.

In fact, they don’t need to do any signup. Interesting enough is the fact that a customer gets up to 14 days to make a payment. Things get better even when products are out of stock. Klarna has a delivery segment which is accessible to customers.

They get to choose how and when they want their goods delivered once I restock them. Many thanks to POS financing. How ingenious is that? With the popular payment option dubbed ‘Slice it’, I get to reach out to most clients who visit my store.

Klarna fulfills this by sending a prompt notification to a customer’s mobile device with all the pertinent details.

Customer Support

To begin with, Klarna has a 24/7 live chat support. Besides, there are a couple of resourceful articles on the site. I get to understand how Klarna works, Its refund policies, payment plans among other amazing features.

It has language support for all the regions it operates in. Klarna is active on the mainstream social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

The most interesting bit is the signup process. It’s quite fast and straightforward.

Also, it lets me do all tests using the demo account. From this point, I can get acquainted on the checkout process and all available payment plans.

Is Klarna Legit?

If you’re wondering whether the Klarna app is a good option for you, there are a few things to consider. For instance, are you exploring Klarna from a merchant perspective, or a consumer point of view? If you’re a consumer, than Klarna can be a handy way to spread out the cost of big purchases. If you don’t have much money in your bank account and you want to buy something now, Klarna can help you do that.

Paying for products using Klarna is likely to be cheaper than getting finance in the form of a personal loan. Just remember that Klarna will conduct a credit check, so you’ll still need decent credit. However, some people feel that Klarna is easier to be approved for than a typical loan or credit card. If you’re low on cash due to Covid, or have issues making payments, Klarna has you covered.

Just don’t put yourself in a difficult position with your ghost card from Klarna. Different people can access different interest rates and benefits from Klarna.com. A zero or deferred interest option may be the best route for you if you can access this, rather than seeking traditional lenders for online shopping.

If you’re checking out Klarna as a merchant, then there are a few positives and negatives to consider. This Swedish company is gaining a lot of popularity among buyers lately. Having an affiliation with the Stockholm brand could help you to connect with a wider audience of potential customers. Giving your audience the chance to off-set payments for a short while also means that you can potentially benefit from more conversions.

Of course, there’s always the risk that someone with a bad credit history will try to buy an item through the Klarna app then be unable to finish their purchase. Ultimately, it will be up to you to determine whether you can take the risk of adding Klarna to your payment options alongside credit and debit card payments.

If you do have problems with getting a payment by the due date, you can seek help from Klarna at www.klarna.com, but there’s no guarantee that you’ll get support straight away. The customer service from Klarna is lacking in some areas, which may make it tougher to get a response to your query the first time when you’re trying to track down your cash.

Should You Use Klarna?

For customers that need a little time before they make the first payment on a big purchase, a Klarna account can be a good way to avoid typical loan and lending options. Just make sure that you know what the situation is if you can’t pay over time on schedule for your online purchase. You might need to deal with a late fee and various other issues.

If you’re shopping on a company’s website, the buy-now and pay-later option can be an appealing way to reduce the stress of buying things online. All you need to do is make sure that you understand the rules and regulations associated with the service you’re using.

For merchants, Klarna offers an interesting and attractive alternative to things like PayPal and credit card payments. When your customers need a larger time frame to handle paying for big expenses, Klarna is a handy choice.

There are always risks to consider when you start offering different financing and purchasing options to your customers. However, if Klarna means that you can convince more customers to convert, then the risk might well pay off. On the plus side, there’s no contract or early termination fee to tie you into using the service. If you decide that you don’t want to offer this feature anymore, you can just remove it from your website.

Just make sure that your customers know the terms and conditions that they’re agreeing to when they buy from you using Klarna. It’s also worth having a plan of action in place for how you’ll reach out to the company if anything goes wrong with a sale.

Klarna Reviews: Conclusion

Taking everything into account, there’s much to tap on Klarna. Both merchants and customers need to highly consider this checkout service. Where else will I find a solution which lets me pay an item in installments?

If we look at the numbers(60 million consumers) it’s certain that Klarna has garnered its reputation via its global outreach and smooth purchase experience. It gives me retail business an edge. I get to minimize the number of cart abandonment by far.

On the other hand, I believe the flaws detected are issues which Klarna can easily resolve. After all, nothing is ever flawless.

Let’s not forget its APIs integration capacity. To say the least, it serves as a useful payment alternative. Is Klarna worthwhile? Definitely yes. Trust me; expect almost zero regrets.

Furthermore, it has one of the lowest transaction fees in the market. Besides, it comes with a demo account which I get to joy ride. I don’t need to spend a dime to do a run through.

Wix Ecommerce Review (Mar 2021): The Good, The Bad and The Ugly

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes. 

Basically, the Wix Ecommerce system allows for selling anything from clothing to specialty cakes. There’s even support for digital goods like audio files and eBooks.

The company has taken the website building world by storm, helping small business owners leapfrog over expensive website design companies and put their own time into generating a stylish website–without having to pay the hefty costs.

Wix still can’t beat out more powerful ecommerce platforms like Shopify, or more beautiful systems like Squarespace, but that’s not exactly what Wix is trying to do.


I’ve played around with Wix in the past, and I find the tools to be simple and intuitive, but that doesn’t mean that the company’s ecommerce system reflects past achievements. We know that other newer ecommerce companies like Squarespace have seen their share of hurdles, since making an online store creation interface is rather difficult.

That said, I want to give you an in-depth review on what I think about Wix Ecommerce, so keep reading to understand if it’s a viable platform for you.

Wix Ecommerce Review: Pros and Cons

As a solution for building your online store, Wix promises a lot of great things. This is a platform that most people already see as extremely easy to use and convenient. Additionally, Wix provides good value for beginners too. However, it’s not perfect. Here are some of the pros and cons to consider.

Wix Pros 👍

  • Easy to use back-end that’s perfect for beginners
  • Quick set up if you want to start selling as soon as possible.
  • Lots of customization options if you want to use Wix to stand out
  • Wix app market offers access to various forms of functionality
  • Wix offers fantastic value as one of the most affordable stores around
  • Support for both digital and physical goods
  • No sales fees to worry about (or commission requirements)
  • Real-time calculator helps with planning shipping
  • Various advanced features on premium plans

Wix Cons 👎

  • Some issues with limited loading speeds
  • Fewer tools than some other dedicated eCommerce solutions
  • Some customization options are missing

Wix Ecommerce Features

Upon creating an account and scanning through the general dashboard, Wix Ecommerce seems to offer the standard features that you would expect from any ecommerce platform. That said, compared to a solution like Shopify, you find quite a few features that are lacking in the Wix system.

wix ecommerce interface homepage

Wix has an easy-to-use dashboard, and the drag and drop interface works well for beginners. It has an app market for including add-ons and other cool things like contact forms and receipts.

However, once again, the Shopify add-on library mainly focuses on ecommerce add-ons, whereas Wix covers everything outside of ecommerce as well. This is a strong advantage for Wix, since it allows you to expand on every aspect of your website.

You can quickly add a product page, integrate social media, including images and even change around shapes and buttons.

These are all to be expected, but it’s nice to know Wix did well in terms of the basics.

WIX ecommerce drag and drop

I like how you can add quick product galleries, or even drop in a quick Buy button or showcase sales. A Thank You Message pops up right after someone makes a purchase, and the seamless checkout process is secure and message-based, sending you emails to stay in the loop.

Wix Ecommerce Review: A full List of Features

Wix ecommerce is all about providing business owners with the same ease-of-use and seamless functionality they expect from Wix, just with the added benefit of being able to run and grow an online store. The comprehensive system comes with virtually everything you might need to get your products off the shelf – so to speak. There’s a host of advanced business features to choose from and, scaling your store takes no time.

What can you Sell?

The good news for companies thinking of using Wix eCommerce for sales, is that you’re not limited on what you can sell. Whether you’re looking for a way to deliver digital goods or creative items, Wix has you covered. There’s no limit to what you can do with this fantastic tool.

One particularly impressive features is the fact that you can accept bookings for your business too. There’s a dedicated bookings app that allows you to accept payments, although you can’t list and sell services as part of the bookings experience.

There’s really no limit to what you can sell on a Wix eCommerce store. It’s also worth noting that the product presentation options are pretty amazing too. You can display the items you have for sale in a host of impressive ways. For instance, there’s the option to zoom in on products to see the details for your customers. You can also add product videos to further showcase your goods.

There’s the option to add up to 15 product images to any listing, so you know that you’re giving your customers the best possible range of angles to view your items form. Though the product videos aren’t built into the templates that come with Wix, it’s relatively easy to add extra videos thanks to Wix’s drag and drop functionality.

Inventory management and order fulfilment

Selling products successfully on the web is about more than just listing the items you have available and making your products look good. You also need to deliver the best possible experiences to your target audience, and that means focusing on things like inventory management and shipping.

Inventory management tools are helpful when you need to keep track of what you’ve actually got in stock for your customers. You don’t get the best inventory management tools from Wix, but they will help you to manage your store more effectively. You can even mass-import products that you want to sell using a CSV document too.

Wix is also there to assist with product management. The Wix stores application ensures that you can manage your inventory however you choose, tract your product numbers and so much more.

From a shipping perspective, Wix does a lot of things to make your life simpler. Shopping can be tough to manage, particularly when you’re delivering to areas that have unique demands. Wix offers options to manage your shipping through integrations with leading apps like Ship Station. This means that you can easily track and handle shipping requirements in no time.

You can also link your online store to dropshipping solutions, which means that if you want to change your business model to something more affordable – you can. With dropshipping, you can sell virtually anything without having to stock essential items yourself.

Wix further provides personalized shipping label options, so you can build your brand image, and track orders from the dashboard too. There’s even the option to set tax rules for each product.

Wix Ecommerce Review: Sales & Marketing Tools

Ecommerce websites like Wix come with a variety of fantastic solutions to help you make more profit online. For instance, one of the first solutions you’re likely to take advantage of with Wix is the abandoned cart recovery feature. This allows you to automatically email customers who leave products in their cart or leave the site without checking out.

Since there are countless things that can distract your customer and prevent them from completing a sale, it’s always a good idea to have an abandoned cart feature available. Some of the other sales tools offered by Wix include:

Multichannel selling

Why just sell through your website when you can potentially reach customers in a range of different environments? Multichannel selling through Wix ensures that you can run an eCommerce business with tons of connections to things like social channels, Amazon, and more. Wix is one of the few eCommerce site building tools that allow you to sell on Instagram. However, selling on some platforms will require you to download Ecwid to use alongside your store.

Wix Ascend

Wix Ascend is one of the more recent tools to emerge from Wix’s eCommerce environment. Essentially, this tool makes it easier to connect with customers and boost your presence online. More than just your standard marketing service, Wix Ascend comes with virtually everything you need to automate workflows, promote your brand, unlock advanced SEO, and strengthen customer relationships.

As a marketing and customer management kit, Wix Ascend does come with an additional expense to worry about. You’ll need to get a separate subscription with one of the 3 available pricing plans, ranging from $9 to $45 per month.


If you really want to boost your chances of sales online, then SEO is a must-have. Fortunately, Wix does have you covered in that regard. The search engine optimization solutions available from Wix will help you to strengthen your position on the web in no time. First of all, you have the benefit of knowing that your site is automatically mobile optimized. Secondly, there are various ways to customize your pages to include and feature keywords.

You can manage meta descriptions with Wix, and find ways to link your pages for better internal linking strategies. The best thing about Wix SEO is that it comes with guidance to help you get started. The Wix SEO Wiz will ask you questions about your keywords and business, then help you to develop a personal plan for success.

Wix Stores App

Wix has its own mobile store app available for business leaders who want to stay up-to-date with everything that’s going on with their company from a distance. The Wix Stores app allows you to create product galleries, sell unlimited products, build an optimized store for mobile, and create discount codes.

Users can accept multiple kinds of payment, and access a host of payment processes, including Stipe, Square, and PayPal. There’s also the option to send automatic email notifications to customers, create newsletters, and tell customers about products and promos using Lightbox and Wix Shoutout. You can even unlock premium order management tools, and boost security with SSL certifications.

Wix App Market

wix app market

Not all eCommerce website builders come with their own dedicated app market but having access to this functionality is often very useful. On the Wix app market, you’ll find a mixture of paid and free apps to choose from. There are around 200 apps to explore in total, with around 50 included in the category for online store selling.

You should be able to find a variety of great tools for customizing your store front with the Wix app market, and you can even integrate with other eCommerce solutions like Ecwid.

Wix Ecommerce Ease of Use

Ease of use is a strong area for Wix since the drag and drop editor is simply flawless. Wix has always had this for its site builders. Now it’s integrated in for ecommerce sites. The dashboard has just a few buttons to choose from, helping beginners hone in on the tasks that are most important.

You can move around every component on your homepage and product pages with just a quick drop of your mouse. This way you don’t have to worry about messing with code to make your customizations. You also receive a nice taskbar at the top to publish or save your work, ensuring that you don’t lose anything.

The five buttons on the left of the dashboard allow you to modify pages, add components, design items, go to the app market and mess around with your settings. There’s also a dedicated button for Wix stores, which is extremely helpful for quickly checking on orders, customers, and inventory. Overall, the interface is simplistic, kinda fun and easy on the eyes.

It’s more specific to ecommerce, with options for your product catalog, orders, store promotion options, and more.

Wix Ecommerce Pricing

wix ecommerce pricing

Feel free to view all of the Wix pricing plans on this page, but the breakdown for ecommerce sites is simple.

The prices for Wix eCommerce have gone through a few changes over the years. Today, Wix’s basic plans for eCommerce start at around $23 for Wix Basic. Notably, there is a difference between the Wix pricing plans for “basic” websites, like blogs, and the price you pay for a Wix site with eCommerce functionality.

For a Wix website that’s also an online store, you’ll pay a minimum of at least $23 per month. Your options include:

Wix Business Basic

For $23 per month, you can access the cheapest business package from Wix. This is the most affordable option if you’re buying or selling products online. The $23 per month is a great competitive price, and it comes with all kinds of features for your Wix site, like:

  • No ads on your Wix website
  • Free domain name
  • Wix store eCommerce platform
  • Five hours of videos
  • Google analytics so you can see more info about your customers
  • Wix store ecommerce functionality
  • Wix visitor analytics app
  • Unlimited bandwidth
  • 20GB of storage space

Wix Business Unlimited

Wix Business Unlimited is the second least expensive option from Wix at $27 per month, and one of the best choices if you’re looking to grow your site. If you want a site with scalability, like you’d get from WordPress or BigCommerce, the Business Unlimited package is a great choice. The Business Unlimited plan comes with all the features we mentioned from Business Basic, plus 10 hours of video, 35GB of storage space, and social media logo files.

With Business Unlimited, you also get access to third party apps, and Wix’s logo maker so you can transform your brand images. The transaction fees are the same here for Wix. You won’t have any transaction fees to pay, but you will need to pay the fees of the payment processor you’re using.

Wix Business VIP

Wix’s most expensive plan is the Business VIP plan, which comes with everything you need to scale your business online. You get all of the user-friendly features you expected from Business Unlimited, plus access to tutorials on HTML and other useful information.

This version of Wix comes with 500GB of storage, unlimited video hours, priority support and responses from the service team, and so on. There’s access to the Wix ADI for editing on a deeper level, and help to support your editing too, if you’re willing to spend $49 per month.

One point to note if you’re planning on using any of the 3 ecommerce pricing packages from Wix, is that there is no plan available that you can use for free anymore. Wix used to stand out as one of the best website builder options not just because of its free domain name, app store, and functionality on mobile devices. This solution was one of the leading free online store builders.

However, you can now just test out the features of the Wix solution and CSS for free for 14 days before upgrading to a premium plan. You can’t activate a website for free. However, the good news is that as you can see above, each of the premium plans for Wix come with a bunch of extra features to help you jump straight into enjoying your online store.

If you need to save some money for your startup or small business, this pricing is one of the best in the business, beating out options like Shopify or Squarespace.

Wix Ecommerce Templates and Design

I have one thing to say about the Wix ecommerce templates: They’re quite modern.

And you can now use them to rapidly scale up your store if you would like. Yes, the templates allow for beginners to still make a basic website and not worry about the complications of coding. However. Wix now offers something called Wix Code, which opens up the API for advanced customizations and integrations.

I used to think that Wix wasn’t great for more complicated customizations like this, but that’s definitely changed. So, you can either hire a developer or complete the work yourself if you’re up for the task.

Overall, you can’t beat the designs in terms of cleanliness. They’re awesome for starting your first store, and even for growing into a mid-sized business.

No matter which Wix paid plan you go for, you should be able to create a professional website with this solution. One of the most user-friendly online store builders around, the Wix website builder comes with access to tons of templates – reaching over 500, so you can design a site and shopping cart that works for you, without having to access to much guidance and phone support.

All of the templates from the Wix ecommerce section come with SEO tools, a customizable shopping cart, and various other features too, such as the option to calculate sales tax automatically. You can quickly browse through the selection of templates and filter them according to your website industry. There’s also the option to see a preview of your website based on the template you choose.

One thing to keep in mind with Wix, is that once you’ve chosen your template and published it, you can’t just switch seamlessly to another template. All Wix web design options are mobile responsive though, and they come with access to easy web hosting, and no Wix ads when you pay for the premium service.

Wix’s solution is very similar for building to the Weebly back-end solution, so you’ll have no trouble designing a website that stands out. Just make sure that you take full advantage of all the editing options on Wix.com to put a real unique stamp on your design. The Wix editor allows you to add all kinds of modules like images and text boxes with a convenient drag-and-drop editor.

The drag and drop option is the most appealing for most beginners, but you might find that you prefer to use the Corvid Wix coding solution, or something else entirely for Wix. For instance, you can use the Wix ADI or the Wix code system to manage things on your back-end.

Wix Ecommerce Inventory

Managing inventory in Wix isn’t all that difficult. You can add a product, track inventory, display how many units are left, include product options and check in on your orders. It has support for collections, tags, store promotions and more.

Wix is also great for selling digital products, since the product page templates are designed differently and ready for you to insert content.

Managing your inventory when it goes out to users has become more manageable. For instance, Wix offers a cool feature for calculating real-time shipping. You can also scan barcodes to track your shipping and give your customers a better idea of when packages are coming.

The Wix Mobile Apps

Being on-the-go as an ecommerce professional is often unavoidable. That’s why Wix has put together an excellent mobile app for you to manage your entire online store and add products regardless of where you are. I particularly enjoy this because you can check-in on your orders and make sure that everything is running smoothly when you’re out of the office.

In addition to that, you can chat with your site visitors, adjust your website, and keep track of bookings if you have that functionality on your site. Wix offers an iPhone app and an Android app.

Wix Ecommerce SEO and Marketing

SEO and marketing features are surprisingly powerful in Wix, and I attribute that to the fact that Wix has been making websites for quite some time. It doesn’t matter what page you’re on, just go to the SEO settings and fill in fields for your site title, site description, keywords, meta tags, redirects and more.

Marketing comes into play through the add-on store since you can implement integrations for things like email marketing and search engine advertising.

In fact, the email marketing and coupons are managed right in the drag Wix editor, making for an intuitive marketing system.

Other than that, Wix has all the essentials for your marketing campaigns. You can implement customer reviews on all of your product pages and create content for your users through a blog. I also enjoy the ad campaigns for growing your audience and the direct integration with Google AdSense.

Along with Pinterest features, social media icons, and a full Etsy shop, you can’t find a more powerful marketing platform than Wix.

Wix Ecommerce Payments

The Wix Ecommerce payment options have drastically improved over the years, as the company adds new payment gateways on a regular basis, along with a simple process for connecting and onboarding.

Dozens of gateways are provided, including 2Checkout, Stripe, and Square. Therefore, you can decide on the payment gateway of your choice and accept credit card payments and other payments like PayPal.

Wix supports all of the traditional payment gateways that your customers probably use, including Stripe, Square, PayPal, and many others. There’s about 15 different payment processing options to explore but do remember that there are some limitations on what Wix can support. It’s not suitable for Apple Pay or Amazon, for instance.

All Wix websites come with access to an SSL certificate, which you need to activate to secure your website. This certificate “SSL” stands for secure sockets layer, and it encrypts all visitor information, making it easier for your online store to keep your customer as secure as possible.

Your customers can store their credit card details in the “wallet” section of the checkout, making it as simple and quick as possible for visitors to purchase products going forward.

Wix Subscription Boxes

Although there’s no longer a free plan from Wix to experiment with, there are various features available that make this store builder extremely compelling. For instance, you can sell subscription and recurring membership boxes to your customers. A subscription service for your online store will allow you to expand your product offering and develop a loyal customer base.

There are various ways to start selling subscriptions on Wix. For instance, the website builder supports curated boxes, where you can put together a unique selection of items for every shipment. You can also choose recurring order boxes, which allow your customers to choose the products that they love and curate them into a convenient subscription box that replenishes their supplies every so often.

To start a new subscription box solution with Wix, all you need to do is sign up for Wix.com and create an account where you can log into your existing site. Choose from a range of around 80+ ecommerce stores to begin selling and add a new product. You can upload various high-quality images of your products, descriptions, and variations of what you’re trying to sell. Create the subscription options at the bottom of your product page. You can choose things like how many times your customers will receive a subscription, and how often they’ll get the items they ask for.

Just like most shopping pages from Wix, you’ll have the freedom to customize how everything looks with various unique changes that are special to you. You can also customize your product page, and design various solutions for your brand to display your subscription options. Finally, the last option is connecting your payment method.

Remember, when you’re adding a subscription service to Wix and choosing a payment method, you will need to choose a payment provider that supports recurring payments. Once you’re done, you can simply start selling online and examine your subscription information from your Wix dashboard as you go. Remember, there are tons of flexible options for using Wix.

Allow shoppers to choose between various one-time purchases and subscription types on your product page. You can also automatically charge your customers on a monthly, weekly, or yearly basis. Another great feature is the option to get custom notifications wherever someone renews their subscription with you. This makes it easier to keep track of who is actually using the subscription service that you have to offer.

Wix Ecommerce Security

Wix has full SSL secure payment support. Therefore, your customer information is protected with 256-bit SSL encryption.  In addition, Wix only works with payment gateways that offer the highest level of protection. This means they all have PCI DSS Level 1 protection.

Wix Ecommerce Customer Support

Wix is known for its high-quality support, and you receive their premium support package when signing up for an ecommerce site. You don’t get the priority callback service, but you can always upgrade if that’s important to you.

wix help center

The Wix Support Center delivers documentation, forums, and FAQs for just about any question you might have. You can also call in or send the company an email.


Who would I recommend the Wix Ecommerce platform to? Business owners who only plan on selling less than 100 products. You can make your site look fairly professional and run perfectly capable payment systems through the interface, and the dashboard is so darn easy to use.

That said, drop a line in the comment section if you have any questions about the Wix Ecommerce system.

Duda Review: What Does This Platform Do?

If you’re looking for a site builder, you may have come across Duda.

Whether you’re considering switching from one of Duda’s competitors or picking a web builder for the first time, you’ll want to do some research to ensure it’s the right choice for your business.

In light of that, we’ve made your life a tad easier by exploring everything Duda has to offer in this comprehensive Duda review.

So, grab a coffee, settle down, and together, let’s find out everything you need to know about this web building platform.


Duda Review: About Duda

duda review homepage

Now we’ve covered the basics; it’s worth noting Duda has different products explicitly positioned to meet the needs of different audiences. Not only can SaaS platforms, and web hosting services use its web builder to launch their online presence, but Duda benefits especially agencies but also small businesses and solopreneurs. So, below, we’ll look at these in a little more depth:

Duda for Agencies

As this sub-heading so aptly suggests, Duda has a product specifically designed for agencies. Here, you’ll benefit from a suite of features that can help take your agency to the next level. Most notably, you get access to:

  • White label tools – with the suite of white-label tools, your brand remains front and center, by adding your logo and brand colors on every client-facing touchpoint (such as the log-in screen, the Editor interface or site preview links).
  • Client management tools – this includes instant client feedback on top of the site’s elements and permissions-based access for your customers. You can also send white-labeled reports to your users.
  • Team collaboration tools – this includes granular permissions for each team member; shared library for saved assets for easy and quick reusability.
  • Web hosting, maintenance, and an SSL certificate
  • SEO, speed, and page performance optimization. Duda’s websites are optimized using Google Lighthouse best practices.

Duda for SaaS Platforms

If you’re selling a SaaS, you’ll be pleased to hear you can embed Duda’s white label web design platform seamlessly with your solution. On top of that, you can build your own custom widgets and embed them into your client’s websites. Plus, you can make the most out of Duda’s dynamic pages by automatically generating industry-specific sites, which have been synced with your users’ data.

Duda for Web Hosting Companies 

If you’re a web hosting service, you can ‘provide high-end website solutions integrated with your core domain and hosting services.’ Plus, you can white-label the entire website-building experience to build exceptional-looking websites synced with customer data. Duda also makes it easy for you to increase your revenue by offering your customers flexible payment options and upsells.

Duda Review: Duda’s Pros and Cons

First, let’s start with the perks:

The Pros:

  • Duda’s interface is nothing short of transparent and intuitive.
  • Duda’s website templates are slick-looking and easy to use
  • Its mobile site-building functionalities are excellent.
  • You can access JS, CSS and HTML on all sites
  • Duda doesn’t charge a commission on your online sales.
  • You can start selling online with any of Duda’s pricing tiers.
  • You get access to robust traffic analysis.
  • If your main priority is building a website quickly, Duda is the solution for you.
  • Training clients by offering free online courses.
  • Duda is a fully hosted solution, and as such, handles software updates for you at no extra charge.
  • As many as 80% of Duda’s online store’s launch in under a day.

The Cons:

  • There isn’t a free plan available, only a 14-day trial.
  • There isn’t an email newsletter integration.

Duda Review: How User-Friendly is Duda?

Duda is exceptionally beginner-friendly. That said, some users say Duda’s sign-up process for its free trial could be quicker. Here, you have to enter your:

  • Name
  • Email
  • Phone number
  • Select your role
  • Create a password
  • Your website address
  • How many sites you currently build

Don’t let the latter deceive you. As we’ve already hinted at, you don’t need your own website or to be a web designer to use Duda. That’s why we feel the sign-up process could be made quicker by just asking for your email and password.

duda review free trial

Once you’ve created your account, you can hit the ground running with Duda’s intuitive drag and drop editor. This makes it effortless to customize your chosen website template- without any programming know-how. Just drag your website elements and drop them where you want them to appear on your web pages. If you wish you can access to JavaScript, CSS and HTML on all sites

Duda Review: How Much Does Duda Cost?

All of Duda’s pricing packages offer either annual or monthly billing – the choice is yours. However, if you opt for yearly billing, you’ll save 25% compared to monthly billing.

duda review pricing

There are four pricing tiers to choose from, and below, we’ll look at each one in turn:

The Basic Plan

This will set you back $19 per month (monthly billing) or $14 per month (annual billing).

For this, you get:

  • One multi-language website included.
  • Your website is hosted on AWS, amazon cloud.
  • Access to email support
  • Website personalization to engage visitors, using triggers like time of day or geolocation to create tailored popups and/or notifications
  • HTTPS encryption to secure communications on your sites
  • Access to Duda’s app store
  • Millions of free and premium stock images
  • You can register one team member.

The Team Plan

This costs $29 per month (monthly billing) or $16.50 or month (annual billing). Here you get everything in the Basic plan, plus:

  • Phone, chat, and email support
  • You can brand the entirety of Duda’s platform, including client access.
  • Team and client management features – for instance, you can manage permissions for team members and clients.
  • You can set user roles and permissions across your team.
  • You can create team assets – i.e., you can create and share website templates and site sections with your colleagues.
  • Access to Duda’s fulfillment channel. This connects clients who don’t want to build their website with professional designers and developers that boast extensive Duda experience.
  • You can register four team members.
  • You can assign your client’s specific user roles and permissions.
  • For even quicker collaboration, clients and team members can leave site comments on the websites you’re building.
  • You can create entirely white-labeled stats, analytics, and email reports to demonstrate the empirical value you’re providing clients.
  • You can fully white-label all your sales and marketing materials for more consistent branding.
  • You can create one internal collection per site. An internal collection allows you to manage content like text and images directly inside the editor to easily add content to dynamic pages.

The Agency Plan

The Agency package costs $59 per month (monthly billing) or $44 per month (annual billing). With this program, you get everything listed above, plus:

  • Four websites
  • Priority support via telephone, chat, and email.
  • You can create as many dynamic pages as you want that are connected to customer data.
  • You get access to an extensible widget builder.
  • You can register up to ten team members.
  • You can export all your website content into a zip file.

The Custom Plan

As its name suggests, this is a bespoke plan. So, you’ll need to contact Duda directly for a quote. That said, you’ll unlock the following advanced features:

  • Tiered discounted pricing
  • Access to Duda’s robust API
  • A single sign-on (SSO)
  • Integration with external datasets
  • Onboarding
  • You get unlimited access to team and client management features.
  • You unlock 24/7 dedicated support, and you’re assigned a dedicated account manager.
  • You get access to expert API guidance and architecture implementation.
  • You’ll benefit from in-depth and tailored: technical, design, and sales training from Duda’s experts.
  • You can register as many team members as you want
  • You can create instant websites by funneling client data from any structured data set into the Duda website builder. Please note, an API integration is required to launch instant websites.
  • You can create unlimited dynamic pages with external collections.
  • You benefit from unlimited API calls.
  • You can migrate thousands of websites over to Duda.
  • Duda offers custom development for high-volume accounts.

Duda Review: Duda’s Templates and Website Editor

duda review templates

Duda boasts 98 professionally designed templates, so there’s plenty to choose from, including ten blank layouts you can fill in from scratch. To narrow your search, you can filter the results by category – including business, travel, portfolio, online store – to name a few!

Before settling on a template, you can fully preview it via desktop, tablet, and mobile views to ensure it meets your exact needs across all devices. Best of all, you can customize templates as per the device to ensure your website looks its best no matter how visitors choose to view your website.

As we’ve already hinted at, editing your template’s pre-filled content is as easy as just a few clicks. Adding new sections, including galleries, testimonials, contact forms, etc., is equally simple. The same goes for editing border widths, background colors, replacing images, and changing menu layouts.

That said, Duda’s templates are pretty structured, so you can’t just put anything anywhere. This significantly curtails your creative freedom. Instead, you can only make modifications within the “rules” of the template. So, if this bothers you, Duda probably isn’t the right choice for you. However, suppose your primary aim is to launch a professional-looking website as quickly and efficiently as possible. In that case, Duda’s website templates won’t disappoint!


With Duda’s ‘section builder,’ you can create, save, and share Duda’s pre-designed website sections with your team. This kind of seamless collaboration ensures all your colleagues are kept on the same page throughout the entire web customization process.

Mobile Editing

With Duda, you can edit your site from the convenience of your mobile device. Whether it’s uploading photos from your smartphone, editing links, or changing contact details, you can handle it all from your phone.

On top of that, if your clients are familiar with working on your white-labeled version of Duda’s editor, you’ll be pleased to hear they can access that same version via mobile. This goes a long way to ensure your branding remains consistent, no matter what device your clients use.

Also, depending on your payment plan, you can create and edit widgets while you’re on the go, including text, image sliders, social media icons, photo galleries, buttons, etc. You can even add an HTML widget. This is the easiest method of inserting custom code into your website.

You can do all the above from a mobile-friendly dashboard. From here, you can view, search, preview, and edit, all your websites.

Duda Review: Duda’s Core Features

duda review features

For ease, we’ve listed Duda’s most notable features below. Please note, your chosen payment plan dictates which of these features you have access to (but, more on that in a sec):

  • There are over 100 font designs to choose from
  • There’s a built-in photo editor.
  • You can create your own widgets within minutes. These work wonders for extending the functionality. For instance, you can craft widgets for IDX and live chat with next-to-no coding required.
  • Duda supports omnichannel ecommerce features (like Facebook, Instagram, eBay or Google Shopping). All your products automatically sync with your store catalog, making it easy to manage your inventory from one centralized platform.
  • You can trigger pop-ups and launch videos, promotions, and special messages, depending on who the user is. Factors like the visitor’s location and engagement can dictate the content that’s shared with them.
  • Unlike its competitors, you can start selling online with Duda’s cheapest plan!
  • There are over 40 payment gateways available (including Paypal, Square, and Stripe). Plus, you can accept all major debit and credit cards.
  • If you’re selling online, Duda automatically calculates your tax for you!
  • You can generate and distribute customer coupon codes.
  • Team members and clients can publish comments on specific website elements. This makes it simple for your colleagues and clients to leave and address feedback.
  • You can create product categories.
  • You’ll receive low stock notifications.
  • You can sell digital downloads.
  • You can set customizable shipping options and rates.
  • Duda offers a complete white-label version of its:
    • Desktop and mobile editors
    • Website preview tools
    • Client dashboard
    • Login page
  • Clients can edit their own sites.
  • A free SSL certificate comes with every Duda website (however, you’ll need to install this – but, fear not, it’s just a one-click process)
  • Duda’s website templates are optimized for Google page speed.
  • Duda’s tracking and analytics are pretty robust. You can even send white-labeled reports to your clients. You can utilize tracking codes from the following popular services: Google Tag Manager, Google Analytics, Google Adwords tracking, and Facebook.
  • You can customize meta titles, meta descriptions, page URLs, and alt text to images – which is excellent for SEO.

Duda Review: Duda’s Integrations

duda review integrations

Duda has created plenty of add-ons that you can download and use to boost the functionality of your website:

Site Search 360

As this app’s name suggests, Site Search 360 provides a holistic and easy-to-install search engine for your website. This provides a straightforward way for visitors to search for content relevant to them.

User Centric

With the User Centric app, you can ensure all your websites are compliant via its consent management platform. This assures the safe collection and management of user consent and that you comply with data protection regulations like GDPR.


This app is an online booking and scheduling tool. With Agenidize, you’ll unlock flexible solutions suitable for vertical markets, like real estate, healthcare, and retail.


Vcita is a full-service CRM that enables you to handle your appointments, bookings, emails, marketing campaigns, and client invoicing from the convenience of one centralized location.


This app is an excellent listing and online reputation management service. When used to the fullest, this platform should boost your local search results and customer engagement both online and offline.


This app optimizes your online content for accessibility so that individuals with disabilities can enjoy everything your website has to offer. It also helps to ensure you comply with Web Content Accessibility Guidelines (WCAG).

Neustar Localeze

This listing and local SEO tool, funnels critical business info to more than 90 online business networks. Data like your business name, address, phone number, etc., are posted to these platforms, making it quick and easy to extend your brand’s reach. 

Duda Review: Duda’s Customer Support

duda review support

Duda‘s customer support is reportedly excellent. At the time of writing, there’s an average two-minute wait time for telephone support and just a two-hour wait time for email support. On top of that, Duda claims a 98.9% customer satisfaction rate, which is pretty impressive!

The kind of customer support you’re entitled to depends on the payment plan you opt for. In light of that, here’s a brief rundown of the help you can expect with each package (more information on pricing packages below):

  • The Basic plan: Email support
  • The Team plan: Email, live chat, and telephone support
  • The Agency plan: Priority email, live chat, and telephone support

Alternatively, if you prefer the self-help route, Duda has an extensive online Help Center. Here you’ll find plenty of handy articles, FAQs, and guides on making the most out of the platform. On top of that, there’s also the online Resource Center. Here you’ll find all of Duda’s latest webinars, marketing materials, product updates, etc.

Duda Review: Who’s Duda Best For?

As you can see, thanks to Duda‘s rich suite of features, this platform covers a lot of bases. But generally speaking, Duda is excellent for freelance web designers who are creating websites for clients. Its client management tools are fantastic – which is something most other web builders lack. It’s also an excellent option for small businesses and solopreneurs that want to launch a website very quickly. 

That said, it’s not a good choice for entrepreneurs looking to use email marketing to grow their company. Unfortunately, at the time of writing, Duda doesn’t have an email newsletter plugin. Also, if you’re on a tight budget and full creative freedom is imperative to you, Duda isn’t the best choice. Instead, you might want to consider WordPress.

Now, over to you – do you think Duda is the right platform for you? If you’re on the fence about your decision, why not try out Duda’s free 14-day trial. Whatever you decide, whether it’s Duda or one of their competitors like Wix, Weebly, or Squarespace, tell us all about it in the comments box below – we’d love to hear all about your experiences!

A Quick Cosmetro Theme Review

The cosmetics and beauty industry is worth an estimated $603 billion globally and predicted to rise to a whopping $758.4 billion by 2025.

So, what does that tell us?

Clearly, this is a lucrative niche. But, at the same time, if you’re an ecommerce seller looking to either invest in this market or keen to set up an online store as a sideline, your cosmetics and beauty products need to stand out from the crowd.


This means ensuring your site looks attractive, showcases your gorgeous products, and successfully engages potential customers.

If you don’t have the coding or web design know-how to create a custom theme and your eCommerce platform of choice is WooCommerce, never fear. There are plenty of customizable WooCommerce themes that are explicitly designed for the beauty industry.

One such option is Cosmetro

Cosmetro is one of the most popular WooCommerce themes for the cosmetics niche and capitalizes on the Elementor Page Builder.

With that said, we’re going to take a more in-depth look at Cosmetro in this review; more specifically, we’re looking at:

  • What Cosmetro is
  • Cosmetro’s features
  • Cosmetro’s plugins
  • Cosmetro’s pricing
  • Cosmetro’s support options
  • What Cosmetro users have to say
  • Our final verdict

There’s lots to cover, so let’s get going.

Who’s Cosmetro?

In short, Cosmetro is a fully responsive WooCommerce theme aimed at eCommerce store owners selling skincare, makeup, perfume, and other fashion/beauty products. It’s the top-rated best-sold WooCommerce theme on ThemeForest – which is quite a feat!

Cosmetro Theme Review

Cosmetro can be installed in just two easy clicks by using the Elementor Website Page Builder. And, it boasts eight different skins with pre-styled interface sections. You can utilize the latter two to enhance your website’s look and make it easier for users to navigate.

This theme is fully customizable. You can build online store pages with ease using Elementor modules to create rich page content (more about this in a sec).

Now that we’ve covered the basics, let’s turn our attention to some of Cosmetro’s core features:

Cosmetro’s Features

There are over 30 pre-built SEO-friendly page templates to choose from: These are ready to use, user-friendly templates designed in blocks, sections, listings, and grids, complete with retina-ready image-rich design that’s minimalist and responsive.

cosmetro templates review

Elementor page builder: The Elementor page builder enables you to design your website without writing a single line of code. Its drag and drop editor makes it simple for you to customize your pages. Just drag your product photos, ready-made headers, and footers, or one of the 100+ widgets available, and drop it into the template. In next-to-no time you’ll create rich page content ready for publishing. You can even insert sliders (slideshows) and carousel sliders of images for visitors to scroll through.

Installation Wizard: This feature makes it easy for you to install and activate all the plugins you need to efficiently and effectively run your store.

Customizable and pre-designed web contact forms and buttons: You can use these to encourage customers to subscribe to your mailing list, create a login, and simplify purchasing options. There are three pre-designed contact page layouts to choose from and newsletter subscription pop-up options too.

Ajax Filters: These robust, fast filtering capabilities enable users to pick and choose what they’re looking for on your site. Visitors can filter their search by brand, price bracket, product type, and so on.

High-speed mobile-friendly layout: With Cosmetro, linking your website to your social media networks is straightforward. The theme boasts a sticky menu, so there’s no need for users to scroll down pages. There’s also a currency switcher so you can sell in multiple currencies – needless to say, this is an absolute must if you plan on targeting a global audience.

Payment options:  Cosmetro is compatible with popular payment options

Blog layouts: You can utilize Cosemtro blog layouts to help structure relevant and lively blog content.

Cosmetro Review: Notable Plugins

Alongside the features mentioned above, there are a few plugins Cosmetro integrates with that deserve a nod because it gives you a greater sense of how customers can interact with your Cosmetro-built storefront.

Cherry Search plugin: This enables customers to search for products using a search bar without leaving the page they’re browsing.

JetMenu plugin: This empowers you to break down your products to make them easier to find. For example, while selling makeup, you can segment them into all kinds of categories – Cheeks, Eyes, Lips, etc., and then add product items under each of those respective headings, such as bronzer, eyeshadow, lipstick, etc.,

Revolution Slider plugin: This provides all the advanced functionality you need to create a visually appealing and engaging website –  advanced video animations, cutting-edge slide designs, visual building blocks, etc.

Cosmetro Review: Price and Support Options

Cosmetro Theme Review

At the time of writing, it costs $75 to buy Cosmetro from ThemeForest. In fact, as we’ve already hinted at, it’s the top-rated best-sold WooCommerce theme by certified Elite Author ZEMEZ, who describes Cosmetro as “very stylish and really perfectly designed!.”

For your $75 investment, you get not only access to the features already outlined but also six months of support from ZEMEZ. This includes help with reported bugs, theme issues, and 3rd party assets. You can extend this support to 12 months for an additional $23.63. Plus, Cosmetro goes with detailed documentation on its installation and customization.

Customers give 5-star reviews for Cosmetro’s support function, describing it as “amazing” and “quality.”

Cosmetro Review: What Cosmetro Users Say

A glance at customer reviews on the ThemeForest site tells us that Cosmetro users are a happy bunch overall. Reviews are all five stars, and users especially like how easy Cosmetro installs its “excellent template” design and its “niche relevant” theme.

Overall, we couldn’t find a single reviewer who had anything negative to say about Cosmetro.

Cosmetro Review: Our Verdict

Suppose you’re keen to start selling beauty and cosmetic products online. In that case, you must have a professional-looking, high-quality, and fully functioning theme that you can customize to reflect your brand.

Cosmetro is one such option. It’s affordable, mobile-friendly, customers love it, and it’s easy to install. Importantly, you get some support, and it offers you plenty of choices to ensure your store’s beautifully designed.

Are you already using Cosmetro, or have you downloaded it as a result of this review? Let us know what you think in the comments below.