Author: Petr Petrov

Klarna Reviews (Mar 2021): A Checkout Payment Tool

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?

We’ve teamed up with Ecommerce Design and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.

 

Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time? Learn from every single one, even if it’s just a logo concept or an idea for your own manifesto, and apply these to your own store.

The Complete MerchMixer Shopify App Review

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales?

We’ve teamed up with Ecommerce Design and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.

 

Making a good first impression is vital – how many poorly designed websites did you revisit after landing on them the first time? Learn from every single one, even if it’s just a logo concept or an idea for your own manifesto, and apply these to your own store.

The Ultimate Semrush Review (Mar 2021): Top Features and Value Assessment

If you were looking for a comprehensive Semrush review, you’ve landed at the right spot.

 

With this review, we plan on helping you to make the right choice.

This post uncovers all the key areas of this truly all-in-one digital marketing platform. From features and functionalities to some drawbacks and pricing, this Semrush review gives all the ins and outs of the suite, helping you to wrap your head around its final value assessment.

The Digital Marketing Landscape

It makes no sense to talk about the power (or lack thereof) of any digital marketing suite without evaluating the overall online landscape and how it has changed over the years.

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Just a couple of strategically placed keywords, then you throw in some links, and boom – you’re in good shape and well-positioned to win the digital game!

Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. And Google started improving its intelligence with each algorithm update.

Today, while the myth behind Google’s 200 ranking factors has been debunked, the biggest share of weight goes to brand strength and content quality related factors. And traffic doesn’t only come from search or referrals, you have to take social, reviews, and so many more things into the equation.

Sounds complicated, right?

This is why a big share of your online success is almost directly dependent on the platform you’re leveraging to solve all these digital marketing tasks. This is why we’ve undertaken a “mission impossible” – to highlight all the key platform features within a single Semrush review.

Semrush Review: A Bird’s-Eye View Of the Platform

As digital marketing got more and more sophisticated, Semrush was also changing and evolving. From a purely SEO-driven suite rolled out back in 2008, in 2021, it turned into an ecosystem of interconnected tools covering the entire online visibility and content marketing management workflow.

Now, what does this imply exactly?

While Semrush has always been prominent for its SEO capabilities – from keyword to competitive intelligence tools – it has now grown into a solution that embraces almost every imaginable angle related to online presence.

These days, when you’re investing in Semrush, you’re getting an all-in-one suite of marketing tools for auditing and examining your site. You can do everything from backlink analysis to competitive analysis in the same place. Plus, you can create some useful benchmarking reports to track your progress over time.

Essentially, the platform is split into several big toolkits that have over 50 tools at Semrush users’ disposal:

 from keyword management and technical site audit to link-building and SERP position tracking;

Local SEO: from automatic distribution of business info to the most authoritative and popular directories and duplicate suppression to review management and local visibility enhancement ideas;

Content Marketing: from existing content audit and topic ideas to performance monitoring and improvement suggestions;

Competitive Intelligence: from market trends and competitive landscape overview to keyword/backlink gap detection and advertising insights;

Online Advertising: from paid search and display ad research to PLA and ad copy insights;

Social Media: from competitive research and post scheduling to social ads’ launch and performance tracking.

Before we dig into the nitty-gritty of each toolkit, however, we have to mention a few overarching Semrush perks, applicable to each tool and functionality.

  • Mobile data access for all Semrush users

With the entire web now covered by mobile-first, access to mobile databases is a must-have for any digital marketer. After all, desktop and mobile data can sometimes vary considerably, and it is mobile that shapes the future of digital marketing.

Since it’s pretty expensive, you don’t get many platforms offering this kind of data. And if they do, it comes at extra cost. So, mobile and price wise, the sheer fact that Semrush includes mobile databases within each package is a huge advantage – not just professional, but also financial.

  • Outstanding reporting capabilities + Google Data Studio connector

Whether you’re within an in-house or agency marketing team, reporting is a big part of the hassle – be it updates for a client or for upper management.

Semrush turns this typically dreary reporting job into a breeze with its custom-built My Reports solution. All the intel you have stored within the platform – including your Google Analytics, Google Search Console, and Google My Business data – can be reflected within a handsome report that gets automatically generated in a few clicks.

You can either go with ready-made customizable PDF templates or create your own, or pick branded or white-label options. It doesn’t matter – once you’ve created your reports, you can simply set up a frequency and schedule, and Semrush will automatically deliver them to anyone’s inbox.

Thanks to a specially designed connector, all Guru and Business users can also integrate their Semrush data with Google Data Studio reports without having to spend any precious API units along the way.

The Best Enterprise Ecommerce Platforms in 2021

Sure, you need an idea, plenty of products to sell, and a good target audience, but beyond that, how can you make sure you’re going to be successful?

As many companies discover, it’s all about having the right tools. As your business grows, your enterprise ecommerce platform needs to be equipped to handle a range of tasks, from rendering product catalogs to managing orders. The complexity of those tasks can increase when the business begins to grow, because new currencies and order volumes make your online store more chaotic.

Your ecommerce software holds your company together and keeps it running when you’re trying to guide your clients through your checkout. There are a lot of software options out there, but some are more tailored for enterprise companies than others.

Let’s look at some of the best enterprise ecommerce platforms around.

The Best Enterprise Ecommerce Platforms

Before we jump into our examination of the best enterprise ecommerce platforms, we should note that there’s a difference between enterprise companies, and their simple business alternatives. Almost any business can be classified as an enterprise to some degree. However, that doesn’t mean you need an enterprise grade platform for ecommerce.

Enterprise companies generally offer more than one kind of service and product, and they can achieve annual revenues of more than $7.5 million. Enterprise companies often pool technical and financial resources among multiple departments, and they have their own team for marketing and business growth.

Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. Some companies use open-source technology to build the functionality that they need from scratch, while others search for off-the-shelf ecommerce solutions that come with their own enterprise option.

As we search through some of the leading enterprise SaaS solutions on the market, it’s worth keeping your unique needs in mind. Although every software has something unique to offer, remember that most of these tools will come with solutions to manage multiple product categories from different stores and locations. Your enterprise system may also integrate with other leading tools you use throughout the business, like a CRM service.

With enterprise ecommerce, you can track previous purchases, and recommend items based on purchasing history, you can also access a higher level of scalability to meet the demands of enterprise level businesses.

Let’s take a closer look.

BigCommerce Enterprise

bigcommerce enterprise - Best Enterprise Ecommerce Platforms

Pricing 💰: Between $500 and $15,000 per month, depending on the size of your store.

BigCommerce is a fantastic store for enterprise customers that want to have everything they need in the same place. BigCommerce is all about giving you out-of-the-box performance, so you can start running your store as quickly as possible.

With BigCommerce Enterprise, you can create product search filters and personalize the experience based on the suggestions provided by your website. There’s support for up to 400 API calls per second, so you have absolutely no issue syncing larger product catalogs fast. There’s also the option to explore more than 250 different payment methods, with countless local systems to choose from if you’re selling worldwide.

BigCommerce benefits from local staging, so you can view changes to your design in real-time before making any major decisions. There’s also the option to keep your store secure with multi-layer security and DDoS protection. Features include:

  • Built in features
  • Advanced functionality
  • Unlimited bandwidth
  • Excellent 99.5 retention rate
  • High level security
  • Quick onboarding
  • Great customer support
  • Unique search processes
  • Support for large product catalogs
  • 400 API calls a second
  • Discount and promotion options
  • SEO support

BigCommerce Enterprise Pros 👍

  • Speedy setup: Around 95% of ecommerce merchants set up within 4 months or less, boasting around 50% faster times than most competitors.
  • 24/7 customer support: Around the clock support through live chat, email, phone, and more. You get priority support, from agents who can answer your call-in seconds.
  • Built-in features: Enterprise offers you everything you need for your website already built-in, so there are no plugins and extras to add.
  • 99.98% uptime: Enterprises can’t afford for their website to suddenly stop working, that’s why BigCommerce makes sure that your store says up and running
  • Excellent functionality: It’s easy to build an amazing website that really checks all of the right boxes with BigCommerce.

BigCommerce Enterprise Cons 👎

Just like any website building solution, BigCommerce has its downsides too, such as:

  • Paypal fees: No reduction in transaction fees when selling products through the payment gateway on the BigCommerce Enterprise Plan. This means you’ll pay just as many transaction fees as you would on the Basic plan.
  • Limited customization: Since there aren’t any plugins and apps to access you’re limited to the features that already come built-in.
Further reading:
  • BigCommerce review – 20 Pros and Cons of BigCommerce
  • BigCommerce Enterprise review – Everything You Need to Know
  • The 30 Best BigCommerce Themes
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Shopify Plus

shopify plus - Best Enterprise Ecommerce Platforms

Pricing 💰: From $2,000 per month.

It doesn’t matter where you are in the ecommerce landscape, you’ve probably already heard of Shopify Plus. Shopify Plus is one of the best overall ecommerce platforms on the market. It comes with leading reviews from customers who love the easy-to-use environment, amazing range of plugins, and incredible performance levels.

With Shopify Plus, you get all the features you’d expect from Shopify, but with extra bonuses. For instance, you’ll have access to tons of professionally crafted templates. There’s also support for the Shop Pay app, where your clients can save the shipping and billing information, they’re going to use to accelerate the checkout process and reduce conversion rates.

You can manage up to 10 stores at once with Shopify Plus, and access features like:

  • Shopify Plus academy for education and support
  • Shopify apps designed for high-growth merchants
  • Customizable checkout for control over your store
  • API calls with custom apps
  • Merchant success program
  • A launch engineer to help you get online
  • Unlimited staff accounts
  • Nine expansion stores
  • Access to exclusive beta programs
  • Shopify Plus Academy
  • Shopify Plus Community access
  • Additional permission settings
  • Wholesale channels
  • Shopify POS Pro

Shopify Plus basically takes all the excellent functionality you’d expect from your basic Shopify Store, and converts it into something suitable for the Enterprise environment. Just like with standard Shopify, it’s quick and easy to get started, especially with the support of a dedicated team to help you build and launch your website.

Shopify Plus Pros 👍

  • Quick and easy launch: Shopify is a fully hosted platform for ecommerce, so you don’t have to do any coding or development to jump in. you can just get started with a couple of clicks. You can even get help building your store.
  • Amazing customer service: While Shopify’s services are pretty good for any pricing package, they’re particularly impressive in the Enterprise environment. You get a dedicated manager to ensure your launch is successful.
  • Great value: It might seem expensive at first, but it’s actually a lot cheaper to use Shopify than it would be to build your own service from scratch.
  • Fantastic scalability: You can add new plugins and API integrations to your website whenever you want, and you can run up to 10 different websites at the same time.
  • Excellent processing speeds: Shopify Plus will process anywhere up to 10,000 transactions per minute, so you don’t have to worry about a hitch in sales.
  • Customization: You can customize everything from your website templates to your checkout to ensure that your brand stands out.

Shopify Plus Cons 👎

No ecommerce platform is ever going to be perfect. With Shopify Plus, you do get a lot of great features, but there are also downsides like:

  • Not much support for adjusting your coding: You won’t be able to create custom designs from scratch like you would with WooCommerce or Magneto. This is common with most hosted platforms, however.
  • Plugin costs may add up: Implementing additional plugins and extras could mean that your expenses quickly go through the roof.
Further reading:
  • Shopify Plus Review – An In-Depth Guide to the Best Enterprise Ecommerce Platform
  • Shopify vs Shopify Plus – What is the Difference?
  • BigCommerce vs Shopify – The Ultimate Comparison
  • Shopify Review – Shopify Pros and Cons
  • Shopify Pricing Plans (Feb 2021): Which Shopify Plan is Best for You?
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WooCommerce for Enterprise

woocommerce for enterprise - Best Enterprise Ecommerce Platforms

Pricing 💰: Free to install as a plugin but requires additional expense in the form of WordPress hosting, and domain name demands.

WooCommerce is a solution for businesses who appreciate the opportunity to use one of the world’s biggest site-builders, WordPress. WooCommerce can transform your site into a powerful online store as a plugin service. However, as a plugin, there aren’t as many features in this enterprise ecommerce solution.

With WooCommerce, a small business can easily scale into an enterprise with a simple website builder, one-click refunds that give customers access to their cash quickly, and more. Because this is a plugin, and WordPress has plenty of add-ons to explore, there’s a lot of opportunity for customization. Although it might take a while to learn how to use all the various customization options, most people say that like WordPress, WooCommerce is good for learners.

You can adjust everything from your homepage to the checkout page, with everything you need to make enterprise businesses thrive online. Features include:

  • Full range of database expansions
  • Secure audited code
  • 30-day money back guarantee
  • Support from teams worldwide
  • Secure and safe online payments
  • Simple store building
  • Flexible payment options
  • Order management on the go
  • Customization options
  • Extensive documentation
  • Jetpack access
  • Open source freedom
  • Cost effective design

WooCommerce for Enterprise Pros 👍

  • Credibility: With WooCommerce, you’re using a reliable plugin for WordPress to run your ecommerce business. That means that you have a trustworthy solution in place.
  • Flexibility: Because it’s a WordPress plugin, WooCommerce is easy to install and use to support your online store, and you can customize a lot of different factors.
  • Themes included: WooCommerce has a range of ecommerce themes to choose from that are very affordable. You can also customize these themes to suit your needs.
  • Secure code: WooCommerce has the benefit of regular auditing by experts to ensure that the code follows the highest standards.
  • Scalability: You can combine WooCommerce with various merchandising and inventory management apps to make your site even more effective.

WooCommerce for Enterprise Cons 👎

Another open-source solution, WooCommerce is a little lacking in support, and a bit basic.

  • Lack of support: There’s no dedicated support team for WooCommerce users like you’d get from a hosted enterprise ecommerce platform. You need to get support from other developers instead if you have any issues.
  • Complexity: You might struggle with some parts of coding things like user experience, shopping cart performance, and similar requirements.
  • Extra costs: You’ll need to pay for hosting and other expenses yourself, including the cost to build your own WordPress site.
Further reading:
  • WooCommerce Review – The King of Ecommerce Plugins on WordPress
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Magento Commerce

magento commerce - Best Enterprise Ecommerce Platforms

Pricing 💰: Licensing fees start at $1,988 per month, and there are hosting fees too. You’ll need to pay for your domain name, site development costs, and extras.

Magento Commerce is an open source solution that gives you complete control over your storefront and your backend. The solution, supported by Adobe, allows you to set up fantastic transactional interactions with your customers, with things like instant payments, where your clients can use previously stored shipping and payment details on your ecommerce site.

Another benefit of Magento for your ecommerce website is the product suggestions, which you can built with automated rules that determine which products you’re going to recommend to individual customers. There’s a page-builder system with drag and drop functionality, and you can reshuffle your visual content in seconds.

Retailers basically get endless freedom with Magento, but there’s extra demand for coding too. Features include:

  • Page building support
  • Product recommendations
  • Customer segmentation
  • Instant purchase support
  • Content staging and preview
  • Merchandising
  • B2B and mobile ecommerce
  • Amazon sales support
  • ERP integration
  • Global sales
  • Order management and customer service
  • Business intelligence
  • Shipping and inventory management
  • APIs and integrations

Magento Commerce Pros 👍

  • Customization: The Magento self-hosted ecommerce platform give you complete control over the sales experience. You’ll have plenty of ways to stand out from the crowd.
  • Integrations: Add various use-friendly solutions for things like social media marketing, SEO and more. You can expand to suit your business needs.
  • Advanced features: Magento supports ecommerce business owners with developer knowledge, or access. This means that you have support for more complex features.
  • Large community: You’ll have no problem finding experts to help with your omnichannel Magento experience. There are tons of developers out there.

Magento Commerce Cons 👎

With any self-hosted platform, you’ll often swap support for customization options.

  • Extra expenses: You’ll need to purchase additional hosting, security, domain name, and other essentials before you can start making the most of your website.
  • Expensive migrations: You’re going to need to upgrade your site whenever Magento updates its technology
Further reading:
  • Magento Ecommerce Review
  • Magento vs Shopify – Which Is the Absolute Best?
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Salesforce Commerce Cloud

salesforce commerce - Best Enterprise Ecommerce Platforms

Pricing 💰: 1-2% of all sales you make through the platform.

To access Salesforce Commerce Cloud for the Enterprise, you’ll need to own at least five online stores. The Salesforce Commerce Cloud takes a quite different approach to enterprise selling than most of the options we’ve covered so far. This product will help you to make the most of your omnichannel selling experience, by ensuring you can manage and sell items from anywhere.

With customer data reports, you’ll have no problem collecting insights into the behavior of your customers. Salesforce is the world’s most popular provider of CRM technology, so you shouldn’t have any issues getting to know your customers better. It’s also worth noting that the solution comes with artificial intelligence to help you convert more clients.

With the Salesforce Commerce Cloud, you can find a range of feature options specially designed for all kinds of selling, including B2B and B2C. Features include:

  • Extensive CRM integration
  • Tons of personalization and segmentation options
  • Intelligent reporting and insights
  • AI solutions for guidance
  • Customer data reports
  • B2B and B2C commerce functionality
  • Commerce Endless aisle support
  • Commerce cloud order management
  • Omnichannel buying
  • Mobile shopping
  • Global selling support
  • Scalable multi-tenant cloud
  • Excellent community of innovators
  • Lots of knowledge and guidance

Salesforce Commerce Cloud Pros 👍

  • Scalable: Salesforce Commerce Cloud is built within the cloud, with no need for any excess hardware. This means that you can scale the performance of your site to suit your business needs.
  • Excellent CRM: The Salesforce Commerce cloud easily integrates with CRM technology from Salesforce, so you can create more unique custom experiences for your target audience.
  • Powerful customer support: Users of Salesforce will have everything they need to make intelligent business decisions, with fantastic support from the Salesforce team and community.
  • Flexibility: You can adjust the components of your ecommerce site to suit you with Salesforce. That’s great if you want to develop a fantastic store that gets better overtime.

Salesforce Commerce Cloud Cons 👎

Unfortunately, Salesforce does have some limitations

  • Complexity: Because Salesforce is a CRM provider more than an ecommerce company, it’s not the most intuitive solution for building your store. You may have some trouble.
  • Expensive: You’re not spending a set amount each month with Salesforce, you pay a portion of your earnings instead, which can lead to a lot of expense.
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SAP Commerce Cloud

sap commerce cloud - Best Enterprise Ecommerce Platforms

Pricing 💰: Quoted for individual companies

Previously known as SAP Hybris, SAP Commerce Cloud is a cloud-focused omnichannel solution for all kinds of companies. This product caters to the various needs of each customer by delivering a host of personalized experiences through mobile, social media, online content, and more.

With Commerce Cloud, you can combine various channels for a comprehensive commerce strategy, build an easy-to-use content repository, and catalog products by their various attributes. There are customer experience management tools, and a drag and drop environment where you can build banners, promotions, and websites in one place.

One particularly good thing about SAP Commerce Cloud is its dedication to supporting the unique needs of companies from different industries. You get a full portfolio of industry-specific accelerators included with your package. Features include:

  • Full JavaScript store front
  • Amazing search functionality
  • Plug and play integrations
  • One-to-one engagement
  • Personalized experiences
  • A/B testing
  • Content management
  • Customer experience management
  • Multilingual catalogs
  • Omnichannel selling
  • Seamless promotions
  • Drag and drop editor
  • Full industry accelerator options
  • Order management and tracking

SAP Commerce Cloud Pros 👍

  • Industry specific: Unique accelerators built specifically for your industry will help you to make your website really shine. Each accelerator has its own storefront too.
  • Omnichannel: Create customer experiences across a range of channels to follow your customers on the platforms that suit you.
  • Assisted service: The assisted service mode provides full real-time customer support so you can get extra help for your clients.
  • Highly adaptable: Add to the available features of the cloud with various extras including integrations and adaptable tools
  • Personalized: Use customer data patterns for fantastic custom experiences that wow your audience.

SAP Commerce Cloud Cons 👎

  • Awfully expensive compared to some alternatives
  • Requires specialist set-up from an expert
  • Quite a big learning curve if you’re not a developer already
  • Not a lot of documentation and guidance
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Choosing the Right Enterprise Ecommerce Platform

There are a lot of factors to consider when you’re investing in a growing enterprise ecommerce business. From designing the perfect front end for your customers, to exploring mobile ecommerce tools like Demandware, you’ll have various critical decisions to make.

A good ecommerce solution designed specifically for enterprise companies will help you to maintain your momentum as you build your business and brand. Choosing the right solution, however, is something that’s going to take time and focus. Remember, the right enterprise eCommerce platform should be:

  • User-friendly: Most enterprise companies have more advanced requirements for their ecommerce stores than the standard small business. However, that doesn’t mean you should be struggling to use your ecommerce service. Make sure that you feel comfortable with the user interface and it’s features before investing.
  • Flexible: You should be able to connect your ecommerce store with other platforms for selling, ranging from Amazon and eBay to social media platforms like Facebook and Instagram. A good enterprise ecommerce solution will ensure that you can take payments in any environment, whether your on-premise or online.
  • Scalable: Enterprise ecommerceecommerce platforms must be able to scale to suit the needs of a growing company. Look for a solution that can handle things like multi-store management, and large numbers of customers. You might even want to look into products that have some automation features that help you to streamline your business processes.
  • Budget friendly: Although the enterprise versions of ecommerce platforms are often more expensive than their small business counterparts, you still want to make a profit on your credit card and online transactions. Make sure that the cost of ownership is worth it for the number of features you’re getting.
  • Reliable: A good ecommerce solution should always keep your business up and running. Look at whether you can get any SLAs with your enterprise package, and how you can get customer support if something goes wrong. Do you have a dedicated account manager if your site suddenly stops working on Oracle? How long do you have to wait for a response?

Remember, there’s no one-size-fits-all solution for the best enterprise ecommerce platform. The best SaaS platform for you will depend on the needs of your individual business or startup. Good luck finding the solution that works for you.

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