Author: Davis Porter

Klarna Reviews (Mar 2021): A Checkout Payment Tool

If we are to hunt for the most elite ecommerce payment solution in the market, we ought to scrutinize a couple of attributes.  Admittedly, any customer is always on the run for a secure checkout payment tool.

The entire experience needs to be one which is not only swift but nearly perfect.

And my point is?

We all need tangible results. Right guys? A high degree of optimism unfolds if my business gains quite a substantial amount of confidence from my customers. But here’s the million dollar question.

How safe are the transactions? This definitely forms part of the whole equation.


Besides, consumer credit trends surprisingly indicate a visual depiction to consider. I need to work with a payment software which connects my clients to diverse facilities. How about one that allows them to pay later?

Klarna seems to heighten its game by doing the same. But that’s just a snippet of what it’s capable of. On the contrary, it’s always a tough decision to make. Actually, if we put all the payment alternatives on the table, it’s hard to confirm which one, in particular, scores the greatest victory.

This review, however, saves you the distress. It allows you to assess Klarna’s financing options, its ease of use and rates. On board, is an elaborate guide which lets you have an in-depth comprehension of how to use Klarna. Also,  it covers its support system, and shop directory.

So let’s jump right in.

What is Klarna?

klarna reviews - homepage

It’s a software built to enhance a shopper’s experience. What do I mean? The immense pressure to keep up-to-date with technology makes Klarna mark its territory among other payment methods. It lets me pay later whenever I shop an item.

The point of sale financing applies to goods like electronics, clothes, furniture and many other items sold online. Think of it as a means which lets me have flexible payment options. I don’t need to worry about insufficient funds.

But how does it work?

First, I need to pick all orders. There’s Klarna button at checkout which I choose as my payment option. From here, I get to fill in some requisite information. This helps to determine whether my purchase is approved or not.

It’s quite impressive how efficient the process gets. It sends me a confirmation email immediately after I submit all details. The email includes the purchase description and the date when repayment is due. How cool is that?

In case I’m faced with difficulties, customer support is more than willing to resolve all sorts of issues.

Klarna Reviews: Pros and Cons

Pros 👍

  • Painless checkout experience
  • Customers can choose to pay for items in installments
  • Klarna instantly pays the merchant at checkout
  • Customers can pay later after delivery
  • Easily integrates with major third-party carts
  • Low transaction fees

Cons 👎

  • Sluggish customer support
  • Several refund-related complaints from customers

Klarna for End Users

klarna stores for end users

Shopping from a notable and high-end retailer has never been easier. Key among the retail categories listed on Klarna include;

  • Automotive
  • Beauty
  • Home and Garden
  • Apparel and Accessories
  • Electronics
  • Personal Care
  • Sports and Outdoor

There are thousands of stores in each section. The list is endless. The integration part of it is a smooth sail.No wonder there are over 100,000 merchants on board.

We can’t ignore the platforms and plugin support. Klarna has partnered with big multi-channel e-commerce solutions. I get to integrate the payment processor with stores built on profound platforms like;

  • Shopify
  • BigCommerce
  • Magento
  • 3dcart
  • WooCommerce

I can’t agree more.

This whole integration idea might seem confusing at the first instance. Worry not. There’s an elaborate Developer’s integration guide to utilize. There are Software Development Kits (SDKs) for languages like Java, Net, PHP, Javascript, and Mobile apps.

Let’s suppose, I’m not a developer nor privy to the complex coding jargons. All I need to do is connect Klarna to my online store to manage payments. The above-mentioned platforms are easily compatible. I don’t need prior skills to do this.

Here’s a brief setup guide.

Once I successfully integrate Klarna to my store, it lets me pick the most appropriate checkout package. To go live, I must sign up for the merchant account. I need to fill in my business details. From this end, I’m able to download the live credentials.

So where do I need this information? I paste the credentials on my platform’s plugin. And the magic happens. Klarna updates its products at the checkout. My customers can now purchase items and pay later by using their preferred payment plan.

What are Klarna’s Key Features?

At this point, I know you’re so eager to know and get to judge if it’s actually an asset to consider for your online store. On the other hand, a customer still wants to make comparisons with other major competitors.

So let’s start off.

Klarna has a mobile app both on the Apple store and Google Play. It lets me download their latest version which I use to pay for my orders. What’s more astounding is its login page. A distinction is drawn between customers and merchants.

Let’s keep our eyes on what the app can do for me? It allows easy access to customer service. Also, I get accurate notifications regarding payments. It helps me avoid late payments. It’s so obvious that I need to build a good credit score as early as possible.

Klarna gives a run for my money. Actually, there’s a merchant portal to utilize for business purposes. It’s so amazing how easy it’s to manage my payout reports, daily orders, and get detailed store statistics.

Moreover, it lets me customize general settings which ultimately reflect on my dashboard. On the customer’s page, there’s an overlay which shows all upcoming payments. All this, at the click of one button.

Putting more focus on payments.

Klarna pledges to boost my experience through its flexible repayment plans. It gives me an allowance of up to 30 days. Take note, it’s a zero interest transaction. No extra costs to be incurred. What’s more exquisite is the fact that I can spread the payments to 4 interest-free installments.

Tell me, where else can I find such an enticing offer? Also, I get to make most of its monthly payments plan. Quite breathtaking how instant the financing works.

Klarna Reviews: Buyer Protection

It’s undisputed how sensitive this part is. To be precise, my customers need a safe checkout which fends off all possible risks. So how feasible does it get with Klarna? What delights me most, is the Klarna buyer protection policy. 

It endeavors to instill an assurance to all potential customers. Consequently, all Klarna merchants need to be verified. As a result of that, a buyer gets their money back in case they don’t receive their purchased goods.

However, to make it a fair level ground, there’s a certain threshold which is set and ought to be met. It’s the ultimate way to support my claim and get a refund. The grounds could either be;

  • I’ve purchased goods but I didn’t receive them
  • I’ve  received the wrong products
  • The merchant sends me products which don’t match the initial description, they’re defective, or not complete at the time they get delivered.

Furthermore, it’s so easy to file a claim. I only need to contact customer care via the official phone number or email. Klarna steps in the right direction through its zero fraud liability protection program. It proves to be convenient in the occasion where a purchase or a charge is made using my details but without my consent.

But there’s more to count on.

Actually, the policy covers all procedures which guide me on how to file a claim against a merchant. It includes any dispute where an unauthorized payment is made using my credit card information.

Klarna’s Merchant Solution

klarna for business

Here, Klarna brings into play quite a comprehensive service for me as a merchant. One which I can’t exhaust. It lets me get paid even when a customer chooses to pay at a later date.

And that’s just a tip of the iceberg.

Why is it so imperative to work with Klarna? It serves as a technique to boost my sales. As a matter of fact, it reduces the number of cart abandonment. I’ve had quite a diverse experience and I’m confident to attest to this.

If I work with a facility such a Klarna, where funds are easily accessible, there is a high likelihood that the number of impulsive buyers will increase by a huge margin. There’s a low risk involved here.

How’s that attainable?

I’m always paid upfront. It doesn’t matter whether a customer delays to make their payments. My business is not frustrated at any single point.

Here’s what any retailer wants to hear.

The credit risk is nearly zero. I get to fully take control of my enterprise. Nothing hold’s me back! Looking at the numbers on Klarna’s site, the customers’ satisfaction rate is impressive. What exactly comes to mind, is an end-to-end payment solution which gives more for less.

As a merchant, I can’t overlook its buyer protection policy and pre-authorization procedure.

To say the least, this is the ultimate strategy to build a customer’s trust. Klarna’s dashboard is built with proficiency which makes me work with a high degree of precision. It lets me have detailed reports and analytics which are quite relevant and help to scale my business.

I can’t overlook its integration point which links the various payment methods with my store. To optimize the experience and performance, I get automatic updates for the latest checkout.

Order processing is well structured and businesslike. I get a wholesome experience by using Klarna to activate all orders. It helps me send invoices either by mail, or email.

So how authentic is the Checkout?

Klarna‘s team promises to let my customers have a seamless experience while making payments.

This is how its functionality swings into action.

It identifies a customer’s details and the preferred shipping method. Fortunately, Klarna pays for both costs. It removes all stumbling blocks through its one integration point. It helps me turn a mere guest to an esteemed customer.

All a customer needs is to make an order in just a click of a button. No more no less. To build a good reputation and market my business better, Klarna comes with easy customization tools. In fact, it lets me edit and make all sorts of changes to the checkout. For instance, I’m able to brand the checkout in a bid to suit my needs and expectations.

Here’s another one.

All PCI merchant compliance process is well taken care of. It’s a hassle-free affair. I get to jump right in its global support. It’s worth mentioning that Klarna operates in so many countries across Europe and in the US.

Also, let’s give credit to the In-store checkout solution.

This package turns my point of sale to a money minting machine. But wait. How viable is this? I get to include an array of payment options. Keep in mind, a customer gets to access the credit in real-time. In other words, a walk-in client could be a potential customer.

In fact, they don’t need to do any signup. Interesting enough is the fact that a customer gets up to 14 days to make a payment. Things get better even when products are out of stock. Klarna has a delivery segment which is accessible to customers.

They get to choose how and when they want their goods delivered once I restock them. Many thanks to POS financing. How ingenious is that? With the popular payment option dubbed ‘Slice it’, I get to reach out to most clients who visit my store.

Klarna fulfills this by sending a prompt notification to a customer’s mobile device with all the pertinent details.

Customer Support

To begin with, Klarna has a 24/7 live chat support. Besides, there are a couple of resourceful articles on the site. I get to understand how Klarna works, Its refund policies, payment plans among other amazing features.

It has language support for all the regions it operates in. Klarna is active on the mainstream social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

The most interesting bit is the signup process. It’s quite fast and straightforward.

Also, it lets me do all tests using the demo account. From this point, I can get acquainted on the checkout process and all available payment plans.

Is Klarna Legit?

If you’re wondering whether the Klarna app is a good option for you, there are a few things to consider. For instance, are you exploring Klarna from a merchant perspective, or a consumer point of view? If you’re a consumer, than Klarna can be a handy way to spread out the cost of big purchases. If you don’t have much money in your bank account and you want to buy something now, Klarna can help you do that.

Paying for products using Klarna is likely to be cheaper than getting finance in the form of a personal loan. Just remember that Klarna will conduct a credit check, so you’ll still need decent credit. However, some people feel that Klarna is easier to be approved for than a typical loan or credit card. If you’re low on cash due to Covid, or have issues making payments, Klarna has you covered.

Just don’t put yourself in a difficult position with your ghost card from Klarna. Different people can access different interest rates and benefits from A zero or deferred interest option may be the best route for you if you can access this, rather than seeking traditional lenders for online shopping.

If you’re checking out Klarna as a merchant, then there are a few positives and negatives to consider. This Swedish company is gaining a lot of popularity among buyers lately. Having an affiliation with the Stockholm brand could help you to connect with a wider audience of potential customers. Giving your audience the chance to off-set payments for a short while also means that you can potentially benefit from more conversions.

Of course, there’s always the risk that someone with a bad credit history will try to buy an item through the Klarna app then be unable to finish their purchase. Ultimately, it will be up to you to determine whether you can take the risk of adding Klarna to your payment options alongside credit and debit card payments.

If you do have problems with getting a payment by the due date, you can seek help from Klarna at, but there’s no guarantee that you’ll get support straight away. The customer service from Klarna is lacking in some areas, which may make it tougher to get a response to your query the first time when you’re trying to track down your cash.

Should You Use Klarna?

For customers that need a little time before they make the first payment on a big purchase, a Klarna account can be a good way to avoid typical loan and lending options. Just make sure that you know what the situation is if you can’t pay over time on schedule for your online purchase. You might need to deal with a late fee and various other issues.

If you’re shopping on a company’s website, the buy-now and pay-later option can be an appealing way to reduce the stress of buying things online. All you need to do is make sure that you understand the rules and regulations associated with the service you’re using.

For merchants, Klarna offers an interesting and attractive alternative to things like PayPal and credit card payments. When your customers need a larger time frame to handle paying for big expenses, Klarna is a handy choice.

There are always risks to consider when you start offering different financing and purchasing options to your customers. However, if Klarna means that you can convince more customers to convert, then the risk might well pay off. On the plus side, there’s no contract or early termination fee to tie you into using the service. If you decide that you don’t want to offer this feature anymore, you can just remove it from your website.

Just make sure that your customers know the terms and conditions that they’re agreeing to when they buy from you using Klarna. It’s also worth having a plan of action in place for how you’ll reach out to the company if anything goes wrong with a sale.

Klarna Reviews: Conclusion

Taking everything into account, there’s much to tap on Klarna. Both merchants and customers need to highly consider this checkout service. Where else will I find a solution which lets me pay an item in installments?

If we look at the numbers(60 million consumers) it’s certain that Klarna has garnered its reputation via its global outreach and smooth purchase experience. It gives me retail business an edge. I get to minimize the number of cart abandonment by far.

On the other hand, I believe the flaws detected are issues which Klarna can easily resolve. After all, nothing is ever flawless.

Let’s not forget its APIs integration capacity. To say the least, it serves as a useful payment alternative. Is Klarna worthwhile? Definitely yes. Trust me; expect almost zero regrets.

Furthermore, it has one of the lowest transaction fees in the market. Besides, it comes with a demo account which I get to joy ride. I don’t need to spend a dime to do a run through.

Wix Ecommerce Review (Mar 2021): The Good, The Bad and The Ugly

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes. 

Basically, the Wix Ecommerce system allows for selling anything from clothing to specialty cakes. There’s even support for digital goods like audio files and eBooks.

The company has taken the website building world by storm, helping small business owners leapfrog over expensive website design companies and put their own time into generating a stylish website–without having to pay the hefty costs.

Wix still can’t beat out more powerful ecommerce platforms like Shopify, or more beautiful systems like Squarespace, but that’s not exactly what Wix is trying to do.


I’ve played around with Wix in the past, and I find the tools to be simple and intuitive, but that doesn’t mean that the company’s ecommerce system reflects past achievements. We know that other newer ecommerce companies like Squarespace have seen their share of hurdles, since making an online store creation interface is rather difficult.

That said, I want to give you an in-depth review on what I think about Wix Ecommerce, so keep reading to understand if it’s a viable platform for you.

Wix Ecommerce Review: Pros and Cons

As a solution for building your online store, Wix promises a lot of great things. This is a platform that most people already see as extremely easy to use and convenient. Additionally, Wix provides good value for beginners too. However, it’s not perfect. Here are some of the pros and cons to consider.

Wix Pros 👍

  • Easy to use back-end that’s perfect for beginners
  • Quick set up if you want to start selling as soon as possible.
  • Lots of customization options if you want to use Wix to stand out
  • Wix app market offers access to various forms of functionality
  • Wix offers fantastic value as one of the most affordable stores around
  • Support for both digital and physical goods
  • No sales fees to worry about (or commission requirements)
  • Real-time calculator helps with planning shipping
  • Various advanced features on premium plans

Wix Cons 👎

  • Some issues with limited loading speeds
  • Fewer tools than some other dedicated eCommerce solutions
  • Some customization options are missing

Wix Ecommerce Features

Upon creating an account and scanning through the general dashboard, Wix Ecommerce seems to offer the standard features that you would expect from any ecommerce platform. That said, compared to a solution like Shopify, you find quite a few features that are lacking in the Wix system.

wix ecommerce interface homepage

Wix has an easy-to-use dashboard, and the drag and drop interface works well for beginners. It has an app market for including add-ons and other cool things like contact forms and receipts.

However, once again, the Shopify add-on library mainly focuses on ecommerce add-ons, whereas Wix covers everything outside of ecommerce as well. This is a strong advantage for Wix, since it allows you to expand on every aspect of your website.

You can quickly add a product page, integrate social media, including images and even change around shapes and buttons.

These are all to be expected, but it’s nice to know Wix did well in terms of the basics.

WIX ecommerce drag and drop

I like how you can add quick product galleries, or even drop in a quick Buy button or showcase sales. A Thank You Message pops up right after someone makes a purchase, and the seamless checkout process is secure and message-based, sending you emails to stay in the loop.

Wix Ecommerce Review: A full List of Features

Wix ecommerce is all about providing business owners with the same ease-of-use and seamless functionality they expect from Wix, just with the added benefit of being able to run and grow an online store. The comprehensive system comes with virtually everything you might need to get your products off the shelf – so to speak. There’s a host of advanced business features to choose from and, scaling your store takes no time.

What can you Sell?

The good news for companies thinking of using Wix eCommerce for sales, is that you’re not limited on what you can sell. Whether you’re looking for a way to deliver digital goods or creative items, Wix has you covered. There’s no limit to what you can do with this fantastic tool.

One particularly impressive features is the fact that you can accept bookings for your business too. There’s a dedicated bookings app that allows you to accept payments, although you can’t list and sell services as part of the bookings experience.

There’s really no limit to what you can sell on a Wix eCommerce store. It’s also worth noting that the product presentation options are pretty amazing too. You can display the items you have for sale in a host of impressive ways. For instance, there’s the option to zoom in on products to see the details for your customers. You can also add product videos to further showcase your goods.

There’s the option to add up to 15 product images to any listing, so you know that you’re giving your customers the best possible range of angles to view your items form. Though the product videos aren’t built into the templates that come with Wix, it’s relatively easy to add extra videos thanks to Wix’s drag and drop functionality.

Inventory management and order fulfilment

Selling products successfully on the web is about more than just listing the items you have available and making your products look good. You also need to deliver the best possible experiences to your target audience, and that means focusing on things like inventory management and shipping.

Inventory management tools are helpful when you need to keep track of what you’ve actually got in stock for your customers. You don’t get the best inventory management tools from Wix, but they will help you to manage your store more effectively. You can even mass-import products that you want to sell using a CSV document too.

Wix is also there to assist with product management. The Wix stores application ensures that you can manage your inventory however you choose, tract your product numbers and so much more.

From a shipping perspective, Wix does a lot of things to make your life simpler. Shopping can be tough to manage, particularly when you’re delivering to areas that have unique demands. Wix offers options to manage your shipping through integrations with leading apps like Ship Station. This means that you can easily track and handle shipping requirements in no time.

You can also link your online store to dropshipping solutions, which means that if you want to change your business model to something more affordable – you can. With dropshipping, you can sell virtually anything without having to stock essential items yourself.

Wix further provides personalized shipping label options, so you can build your brand image, and track orders from the dashboard too. There’s even the option to set tax rules for each product.

Wix Ecommerce Review: Sales & Marketing Tools

Ecommerce websites like Wix come with a variety of fantastic solutions to help you make more profit online. For instance, one of the first solutions you’re likely to take advantage of with Wix is the abandoned cart recovery feature. This allows you to automatically email customers who leave products in their cart or leave the site without checking out.

Since there are countless things that can distract your customer and prevent them from completing a sale, it’s always a good idea to have an abandoned cart feature available. Some of the other sales tools offered by Wix include:

Multichannel selling

Why just sell through your website when you can potentially reach customers in a range of different environments? Multichannel selling through Wix ensures that you can run an eCommerce business with tons of connections to things like social channels, Amazon, and more. Wix is one of the few eCommerce site building tools that allow you to sell on Instagram. However, selling on some platforms will require you to download Ecwid to use alongside your store.

Wix Ascend

Wix Ascend is one of the more recent tools to emerge from Wix’s eCommerce environment. Essentially, this tool makes it easier to connect with customers and boost your presence online. More than just your standard marketing service, Wix Ascend comes with virtually everything you need to automate workflows, promote your brand, unlock advanced SEO, and strengthen customer relationships.

As a marketing and customer management kit, Wix Ascend does come with an additional expense to worry about. You’ll need to get a separate subscription with one of the 3 available pricing plans, ranging from $9 to $45 per month.


If you really want to boost your chances of sales online, then SEO is a must-have. Fortunately, Wix does have you covered in that regard. The search engine optimization solutions available from Wix will help you to strengthen your position on the web in no time. First of all, you have the benefit of knowing that your site is automatically mobile optimized. Secondly, there are various ways to customize your pages to include and feature keywords.

You can manage meta descriptions with Wix, and find ways to link your pages for better internal linking strategies. The best thing about Wix SEO is that it comes with guidance to help you get started. The Wix SEO Wiz will ask you questions about your keywords and business, then help you to develop a personal plan for success.

Wix Stores App

Wix has its own mobile store app available for business leaders who want to stay up-to-date with everything that’s going on with their company from a distance. The Wix Stores app allows you to create product galleries, sell unlimited products, build an optimized store for mobile, and create discount codes.

Users can accept multiple kinds of payment, and access a host of payment processes, including Stipe, Square, and PayPal. There’s also the option to send automatic email notifications to customers, create newsletters, and tell customers about products and promos using Lightbox and Wix Shoutout. You can even unlock premium order management tools, and boost security with SSL certifications.

Wix App Market

wix app market

Not all eCommerce website builders come with their own dedicated app market but having access to this functionality is often very useful. On the Wix app market, you’ll find a mixture of paid and free apps to choose from. There are around 200 apps to explore in total, with around 50 included in the category for online store selling.

You should be able to find a variety of great tools for customizing your store front with the Wix app market, and you can even integrate with other eCommerce solutions like Ecwid.

Wix Ecommerce Ease of Use

Ease of use is a strong area for Wix since the drag and drop editor is simply flawless. Wix has always had this for its site builders. Now it’s integrated in for ecommerce sites. The dashboard has just a few buttons to choose from, helping beginners hone in on the tasks that are most important.

You can move around every component on your homepage and product pages with just a quick drop of your mouse. This way you don’t have to worry about messing with code to make your customizations. You also receive a nice taskbar at the top to publish or save your work, ensuring that you don’t lose anything.

The five buttons on the left of the dashboard allow you to modify pages, add components, design items, go to the app market and mess around with your settings. There’s also a dedicated button for Wix stores, which is extremely helpful for quickly checking on orders, customers, and inventory. Overall, the interface is simplistic, kinda fun and easy on the eyes.

It’s more specific to ecommerce, with options for your product catalog, orders, store promotion options, and more.

Wix Ecommerce Pricing

wix ecommerce pricing

Feel free to view all of the Wix pricing plans on this page, but the breakdown for ecommerce sites is simple.

The prices for Wix eCommerce have gone through a few changes over the years. Today, Wix’s basic plans for eCommerce start at around $23 for Wix Basic. Notably, there is a difference between the Wix pricing plans for “basic” websites, like blogs, and the price you pay for a Wix site with eCommerce functionality.

For a Wix website that’s also an online store, you’ll pay a minimum of at least $23 per month. Your options include:

Wix Business Basic

For $23 per month, you can access the cheapest business package from Wix. This is the most affordable option if you’re buying or selling products online. The $23 per month is a great competitive price, and it comes with all kinds of features for your Wix site, like:

  • No ads on your Wix website
  • Free domain name
  • Wix store eCommerce platform
  • Five hours of videos
  • Google analytics so you can see more info about your customers
  • Wix store ecommerce functionality
  • Wix visitor analytics app
  • Unlimited bandwidth
  • 20GB of storage space

Wix Business Unlimited

Wix Business Unlimited is the second least expensive option from Wix at $27 per month, and one of the best choices if you’re looking to grow your site. If you want a site with scalability, like you’d get from WordPress or BigCommerce, the Business Unlimited package is a great choice. The Business Unlimited plan comes with all the features we mentioned from Business Basic, plus 10 hours of video, 35GB of storage space, and social media logo files.

With Business Unlimited, you also get access to third party apps, and Wix’s logo maker so you can transform your brand images. The transaction fees are the same here for Wix. You won’t have any transaction fees to pay, but you will need to pay the fees of the payment processor you’re using.

Wix Business VIP

Wix’s most expensive plan is the Business VIP plan, which comes with everything you need to scale your business online. You get all of the user-friendly features you expected from Business Unlimited, plus access to tutorials on HTML and other useful information.

This version of Wix comes with 500GB of storage, unlimited video hours, priority support and responses from the service team, and so on. There’s access to the Wix ADI for editing on a deeper level, and help to support your editing too, if you’re willing to spend $49 per month.

One point to note if you’re planning on using any of the 3 ecommerce pricing packages from Wix, is that there is no plan available that you can use for free anymore. Wix used to stand out as one of the best website builder options not just because of its free domain name, app store, and functionality on mobile devices. This solution was one of the leading free online store builders.

However, you can now just test out the features of the Wix solution and CSS for free for 14 days before upgrading to a premium plan. You can’t activate a website for free. However, the good news is that as you can see above, each of the premium plans for Wix come with a bunch of extra features to help you jump straight into enjoying your online store.

If you need to save some money for your startup or small business, this pricing is one of the best in the business, beating out options like Shopify or Squarespace.

Wix Ecommerce Templates and Design

I have one thing to say about the Wix ecommerce templates: They’re quite modern.

And you can now use them to rapidly scale up your store if you would like. Yes, the templates allow for beginners to still make a basic website and not worry about the complications of coding. However. Wix now offers something called Wix Code, which opens up the API for advanced customizations and integrations.

I used to think that Wix wasn’t great for more complicated customizations like this, but that’s definitely changed. So, you can either hire a developer or complete the work yourself if you’re up for the task.

Overall, you can’t beat the designs in terms of cleanliness. They’re awesome for starting your first store, and even for growing into a mid-sized business.

No matter which Wix paid plan you go for, you should be able to create a professional website with this solution. One of the most user-friendly online store builders around, the Wix website builder comes with access to tons of templates – reaching over 500, so you can design a site and shopping cart that works for you, without having to access to much guidance and phone support.

All of the templates from the Wix ecommerce section come with SEO tools, a customizable shopping cart, and various other features too, such as the option to calculate sales tax automatically. You can quickly browse through the selection of templates and filter them according to your website industry. There’s also the option to see a preview of your website based on the template you choose.

One thing to keep in mind with Wix, is that once you’ve chosen your template and published it, you can’t just switch seamlessly to another template. All Wix web design options are mobile responsive though, and they come with access to easy web hosting, and no Wix ads when you pay for the premium service.

Wix’s solution is very similar for building to the Weebly back-end solution, so you’ll have no trouble designing a website that stands out. Just make sure that you take full advantage of all the editing options on to put a real unique stamp on your design. The Wix editor allows you to add all kinds of modules like images and text boxes with a convenient drag-and-drop editor.

The drag and drop option is the most appealing for most beginners, but you might find that you prefer to use the Corvid Wix coding solution, or something else entirely for Wix. For instance, you can use the Wix ADI or the Wix code system to manage things on your back-end.

Wix Ecommerce Inventory

Managing inventory in Wix isn’t all that difficult. You can add a product, track inventory, display how many units are left, include product options and check in on your orders. It has support for collections, tags, store promotions and more.

Wix is also great for selling digital products, since the product page templates are designed differently and ready for you to insert content.

Managing your inventory when it goes out to users has become more manageable. For instance, Wix offers a cool feature for calculating real-time shipping. You can also scan barcodes to track your shipping and give your customers a better idea of when packages are coming.

The Wix Mobile Apps

Being on-the-go as an ecommerce professional is often unavoidable. That’s why Wix has put together an excellent mobile app for you to manage your entire online store and add products regardless of where you are. I particularly enjoy this because you can check-in on your orders and make sure that everything is running smoothly when you’re out of the office.

In addition to that, you can chat with your site visitors, adjust your website, and keep track of bookings if you have that functionality on your site. Wix offers an iPhone app and an Android app.

Wix Ecommerce SEO and Marketing

SEO and marketing features are surprisingly powerful in Wix, and I attribute that to the fact that Wix has been making websites for quite some time. It doesn’t matter what page you’re on, just go to the SEO settings and fill in fields for your site title, site description, keywords, meta tags, redirects and more.

Marketing comes into play through the add-on store since you can implement integrations for things like email marketing and search engine advertising.

In fact, the email marketing and coupons are managed right in the drag Wix editor, making for an intuitive marketing system.

Other than that, Wix has all the essentials for your marketing campaigns. You can implement customer reviews on all of your product pages and create content for your users through a blog. I also enjoy the ad campaigns for growing your audience and the direct integration with Google AdSense.

Along with Pinterest features, social media icons, and a full Etsy shop, you can’t find a more powerful marketing platform than Wix.

Wix Ecommerce Payments

The Wix Ecommerce payment options have drastically improved over the years, as the company adds new payment gateways on a regular basis, along with a simple process for connecting and onboarding.

Dozens of gateways are provided, including 2Checkout, Stripe, and Square. Therefore, you can decide on the payment gateway of your choice and accept credit card payments and other payments like PayPal.

Wix supports all of the traditional payment gateways that your customers probably use, including Stripe, Square, PayPal, and many others. There’s about 15 different payment processing options to explore but do remember that there are some limitations on what Wix can support. It’s not suitable for Apple Pay or Amazon, for instance.

All Wix websites come with access to an SSL certificate, which you need to activate to secure your website. This certificate “SSL” stands for secure sockets layer, and it encrypts all visitor information, making it easier for your online store to keep your customer as secure as possible.

Your customers can store their credit card details in the “wallet” section of the checkout, making it as simple and quick as possible for visitors to purchase products going forward.

Wix Subscription Boxes

Although there’s no longer a free plan from Wix to experiment with, there are various features available that make this store builder extremely compelling. For instance, you can sell subscription and recurring membership boxes to your customers. A subscription service for your online store will allow you to expand your product offering and develop a loyal customer base.

There are various ways to start selling subscriptions on Wix. For instance, the website builder supports curated boxes, where you can put together a unique selection of items for every shipment. You can also choose recurring order boxes, which allow your customers to choose the products that they love and curate them into a convenient subscription box that replenishes their supplies every so often.

To start a new subscription box solution with Wix, all you need to do is sign up for and create an account where you can log into your existing site. Choose from a range of around 80+ ecommerce stores to begin selling and add a new product. You can upload various high-quality images of your products, descriptions, and variations of what you’re trying to sell. Create the subscription options at the bottom of your product page. You can choose things like how many times your customers will receive a subscription, and how often they’ll get the items they ask for.

Just like most shopping pages from Wix, you’ll have the freedom to customize how everything looks with various unique changes that are special to you. You can also customize your product page, and design various solutions for your brand to display your subscription options. Finally, the last option is connecting your payment method.

Remember, when you’re adding a subscription service to Wix and choosing a payment method, you will need to choose a payment provider that supports recurring payments. Once you’re done, you can simply start selling online and examine your subscription information from your Wix dashboard as you go. Remember, there are tons of flexible options for using Wix.

Allow shoppers to choose between various one-time purchases and subscription types on your product page. You can also automatically charge your customers on a monthly, weekly, or yearly basis. Another great feature is the option to get custom notifications wherever someone renews their subscription with you. This makes it easier to keep track of who is actually using the subscription service that you have to offer.

Wix Ecommerce Security

Wix has full SSL secure payment support. Therefore, your customer information is protected with 256-bit SSL encryption.  In addition, Wix only works with payment gateways that offer the highest level of protection. This means they all have PCI DSS Level 1 protection.

Wix Ecommerce Customer Support

Wix is known for its high-quality support, and you receive their premium support package when signing up for an ecommerce site. You don’t get the priority callback service, but you can always upgrade if that’s important to you.

wix help center

The Wix Support Center delivers documentation, forums, and FAQs for just about any question you might have. You can also call in or send the company an email.


Who would I recommend the Wix Ecommerce platform to? Business owners who only plan on selling less than 100 products. You can make your site look fairly professional and run perfectly capable payment systems through the interface, and the dashboard is so darn easy to use.

That said, drop a line in the comment section if you have any questions about the Wix Ecommerce system.

Duda Review: What Does This Platform Do?

If you’re looking for a site builder, you may have come across Duda.

Whether you’re considering switching from one of Duda’s competitors or picking a web builder for the first time, you’ll want to do some research to ensure it’s the right choice for your business.

In light of that, we’ve made your life a tad easier by exploring everything Duda has to offer in this comprehensive Duda review.

So, grab a coffee, settle down, and together, let’s find out everything you need to know about this web building platform.


Duda Review: About Duda

duda review homepage

Now we’ve covered the basics; it’s worth noting Duda has different products explicitly positioned to meet the needs of different audiences. Not only can SaaS platforms, and web hosting services use its web builder to launch their online presence, but Duda benefits especially agencies but also small businesses and solopreneurs. So, below, we’ll look at these in a little more depth:

Duda for Agencies

As this sub-heading so aptly suggests, Duda has a product specifically designed for agencies. Here, you’ll benefit from a suite of features that can help take your agency to the next level. Most notably, you get access to:

  • White label tools – with the suite of white-label tools, your brand remains front and center, by adding your logo and brand colors on every client-facing touchpoint (such as the log-in screen, the Editor interface or site preview links).
  • Client management tools – this includes instant client feedback on top of the site’s elements and permissions-based access for your customers. You can also send white-labeled reports to your users.
  • Team collaboration tools – this includes granular permissions for each team member; shared library for saved assets for easy and quick reusability.
  • Web hosting, maintenance, and an SSL certificate
  • SEO, speed, and page performance optimization. Duda’s websites are optimized using Google Lighthouse best practices.

Duda for SaaS Platforms

If you’re selling a SaaS, you’ll be pleased to hear you can embed Duda’s white label web design platform seamlessly with your solution. On top of that, you can build your own custom widgets and embed them into your client’s websites. Plus, you can make the most out of Duda’s dynamic pages by automatically generating industry-specific sites, which have been synced with your users’ data.

Duda for Web Hosting Companies 

If you’re a web hosting service, you can ‘provide high-end website solutions integrated with your core domain and hosting services.’ Plus, you can white-label the entire website-building experience to build exceptional-looking websites synced with customer data. Duda also makes it easy for you to increase your revenue by offering your customers flexible payment options and upsells.

Duda Review: Duda’s Pros and Cons

First, let’s start with the perks:

The Pros:

  • Duda’s interface is nothing short of transparent and intuitive.
  • Duda’s website templates are slick-looking and easy to use
  • Its mobile site-building functionalities are excellent.
  • You can access JS, CSS and HTML on all sites
  • Duda doesn’t charge a commission on your online sales.
  • You can start selling online with any of Duda’s pricing tiers.
  • You get access to robust traffic analysis.
  • If your main priority is building a website quickly, Duda is the solution for you.
  • Training clients by offering free online courses.
  • Duda is a fully hosted solution, and as such, handles software updates for you at no extra charge.
  • As many as 80% of Duda’s online store’s launch in under a day.

The Cons:

  • There isn’t a free plan available, only a 14-day trial.
  • There isn’t an email newsletter integration.

Duda Review: How User-Friendly is Duda?

Duda is exceptionally beginner-friendly. That said, some users say Duda’s sign-up process for its free trial could be quicker. Here, you have to enter your:

  • Name
  • Email
  • Phone number
  • Select your role
  • Create a password
  • Your website address
  • How many sites you currently build

Don’t let the latter deceive you. As we’ve already hinted at, you don’t need your own website or to be a web designer to use Duda. That’s why we feel the sign-up process could be made quicker by just asking for your email and password.

duda review free trial

Once you’ve created your account, you can hit the ground running with Duda’s intuitive drag and drop editor. This makes it effortless to customize your chosen website template- without any programming know-how. Just drag your website elements and drop them where you want them to appear on your web pages. If you wish you can access to JavaScript, CSS and HTML on all sites

Duda Review: How Much Does Duda Cost?

All of Duda’s pricing packages offer either annual or monthly billing – the choice is yours. However, if you opt for yearly billing, you’ll save 25% compared to monthly billing.

duda review pricing

There are four pricing tiers to choose from, and below, we’ll look at each one in turn:

The Basic Plan

This will set you back $19 per month (monthly billing) or $14 per month (annual billing).

For this, you get:

  • One multi-language website included.
  • Your website is hosted on AWS, amazon cloud.
  • Access to email support
  • Website personalization to engage visitors, using triggers like time of day or geolocation to create tailored popups and/or notifications
  • HTTPS encryption to secure communications on your sites
  • Access to Duda’s app store
  • Millions of free and premium stock images
  • You can register one team member.

The Team Plan

This costs $29 per month (monthly billing) or $16.50 or month (annual billing). Here you get everything in the Basic plan, plus:

  • Phone, chat, and email support
  • You can brand the entirety of Duda’s platform, including client access.
  • Team and client management features – for instance, you can manage permissions for team members and clients.
  • You can set user roles and permissions across your team.
  • You can create team assets – i.e., you can create and share website templates and site sections with your colleagues.
  • Access to Duda’s fulfillment channel. This connects clients who don’t want to build their website with professional designers and developers that boast extensive Duda experience.
  • You can register four team members.
  • You can assign your client’s specific user roles and permissions.
  • For even quicker collaboration, clients and team members can leave site comments on the websites you’re building.
  • You can create entirely white-labeled stats, analytics, and email reports to demonstrate the empirical value you’re providing clients.
  • You can fully white-label all your sales and marketing materials for more consistent branding.
  • You can create one internal collection per site. An internal collection allows you to manage content like text and images directly inside the editor to easily add content to dynamic pages.

The Agency Plan

The Agency package costs $59 per month (monthly billing) or $44 per month (annual billing). With this program, you get everything listed above, plus:

  • Four websites
  • Priority support via telephone, chat, and email.
  • You can create as many dynamic pages as you want that are connected to customer data.
  • You get access to an extensible widget builder.
  • You can register up to ten team members.
  • You can export all your website content into a zip file.

The Custom Plan

As its name suggests, this is a bespoke plan. So, you’ll need to contact Duda directly for a quote. That said, you’ll unlock the following advanced features:

  • Tiered discounted pricing
  • Access to Duda’s robust API
  • A single sign-on (SSO)
  • Integration with external datasets
  • Onboarding
  • You get unlimited access to team and client management features.
  • You unlock 24/7 dedicated support, and you’re assigned a dedicated account manager.
  • You get access to expert API guidance and architecture implementation.
  • You’ll benefit from in-depth and tailored: technical, design, and sales training from Duda’s experts.
  • You can register as many team members as you want
  • You can create instant websites by funneling client data from any structured data set into the Duda website builder. Please note, an API integration is required to launch instant websites.
  • You can create unlimited dynamic pages with external collections.
  • You benefit from unlimited API calls.
  • You can migrate thousands of websites over to Duda.
  • Duda offers custom development for high-volume accounts.

Duda Review: Duda’s Templates and Website Editor

duda review templates

Duda boasts 98 professionally designed templates, so there’s plenty to choose from, including ten blank layouts you can fill in from scratch. To narrow your search, you can filter the results by category – including business, travel, portfolio, online store – to name a few!

Before settling on a template, you can fully preview it via desktop, tablet, and mobile views to ensure it meets your exact needs across all devices. Best of all, you can customize templates as per the device to ensure your website looks its best no matter how visitors choose to view your website.

As we’ve already hinted at, editing your template’s pre-filled content is as easy as just a few clicks. Adding new sections, including galleries, testimonials, contact forms, etc., is equally simple. The same goes for editing border widths, background colors, replacing images, and changing menu layouts.

That said, Duda’s templates are pretty structured, so you can’t just put anything anywhere. This significantly curtails your creative freedom. Instead, you can only make modifications within the “rules” of the template. So, if this bothers you, Duda probably isn’t the right choice for you. However, suppose your primary aim is to launch a professional-looking website as quickly and efficiently as possible. In that case, Duda’s website templates won’t disappoint!


With Duda’s ‘section builder,’ you can create, save, and share Duda’s pre-designed website sections with your team. This kind of seamless collaboration ensures all your colleagues are kept on the same page throughout the entire web customization process.

Mobile Editing

With Duda, you can edit your site from the convenience of your mobile device. Whether it’s uploading photos from your smartphone, editing links, or changing contact details, you can handle it all from your phone.

On top of that, if your clients are familiar with working on your white-labeled version of Duda’s editor, you’ll be pleased to hear they can access that same version via mobile. This goes a long way to ensure your branding remains consistent, no matter what device your clients use.

Also, depending on your payment plan, you can create and edit widgets while you’re on the go, including text, image sliders, social media icons, photo galleries, buttons, etc. You can even add an HTML widget. This is the easiest method of inserting custom code into your website.

You can do all the above from a mobile-friendly dashboard. From here, you can view, search, preview, and edit, all your websites.

Duda Review: Duda’s Core Features

duda review features

For ease, we’ve listed Duda’s most notable features below. Please note, your chosen payment plan dictates which of these features you have access to (but, more on that in a sec):

  • There are over 100 font designs to choose from
  • There’s a built-in photo editor.
  • You can create your own widgets within minutes. These work wonders for extending the functionality. For instance, you can craft widgets for IDX and live chat with next-to-no coding required.
  • Duda supports omnichannel ecommerce features (like Facebook, Instagram, eBay or Google Shopping). All your products automatically sync with your store catalog, making it easy to manage your inventory from one centralized platform.
  • You can trigger pop-ups and launch videos, promotions, and special messages, depending on who the user is. Factors like the visitor’s location and engagement can dictate the content that’s shared with them.
  • Unlike its competitors, you can start selling online with Duda’s cheapest plan!
  • There are over 40 payment gateways available (including Paypal, Square, and Stripe). Plus, you can accept all major debit and credit cards.
  • If you’re selling online, Duda automatically calculates your tax for you!
  • You can generate and distribute customer coupon codes.
  • Team members and clients can publish comments on specific website elements. This makes it simple for your colleagues and clients to leave and address feedback.
  • You can create product categories.
  • You’ll receive low stock notifications.
  • You can sell digital downloads.
  • You can set customizable shipping options and rates.
  • Duda offers a complete white-label version of its:
    • Desktop and mobile editors
    • Website preview tools
    • Client dashboard
    • Login page
  • Clients can edit their own sites.
  • A free SSL certificate comes with every Duda website (however, you’ll need to install this – but, fear not, it’s just a one-click process)
  • Duda’s website templates are optimized for Google page speed.
  • Duda’s tracking and analytics are pretty robust. You can even send white-labeled reports to your clients. You can utilize tracking codes from the following popular services: Google Tag Manager, Google Analytics, Google Adwords tracking, and Facebook.
  • You can customize meta titles, meta descriptions, page URLs, and alt text to images – which is excellent for SEO.

Duda Review: Duda’s Integrations

duda review integrations

Duda has created plenty of add-ons that you can download and use to boost the functionality of your website:

Site Search 360

As this app’s name suggests, Site Search 360 provides a holistic and easy-to-install search engine for your website. This provides a straightforward way for visitors to search for content relevant to them.

User Centric

With the User Centric app, you can ensure all your websites are compliant via its consent management platform. This assures the safe collection and management of user consent and that you comply with data protection regulations like GDPR.


This app is an online booking and scheduling tool. With Agenidize, you’ll unlock flexible solutions suitable for vertical markets, like real estate, healthcare, and retail.


Vcita is a full-service CRM that enables you to handle your appointments, bookings, emails, marketing campaigns, and client invoicing from the convenience of one centralized location.


This app is an excellent listing and online reputation management service. When used to the fullest, this platform should boost your local search results and customer engagement both online and offline.


This app optimizes your online content for accessibility so that individuals with disabilities can enjoy everything your website has to offer. It also helps to ensure you comply with Web Content Accessibility Guidelines (WCAG).

Neustar Localeze

This listing and local SEO tool, funnels critical business info to more than 90 online business networks. Data like your business name, address, phone number, etc., are posted to these platforms, making it quick and easy to extend your brand’s reach. 

Duda Review: Duda’s Customer Support

duda review support

Duda‘s customer support is reportedly excellent. At the time of writing, there’s an average two-minute wait time for telephone support and just a two-hour wait time for email support. On top of that, Duda claims a 98.9% customer satisfaction rate, which is pretty impressive!

The kind of customer support you’re entitled to depends on the payment plan you opt for. In light of that, here’s a brief rundown of the help you can expect with each package (more information on pricing packages below):

  • The Basic plan: Email support
  • The Team plan: Email, live chat, and telephone support
  • The Agency plan: Priority email, live chat, and telephone support

Alternatively, if you prefer the self-help route, Duda has an extensive online Help Center. Here you’ll find plenty of handy articles, FAQs, and guides on making the most out of the platform. On top of that, there’s also the online Resource Center. Here you’ll find all of Duda’s latest webinars, marketing materials, product updates, etc.

Duda Review: Who’s Duda Best For?

As you can see, thanks to Duda‘s rich suite of features, this platform covers a lot of bases. But generally speaking, Duda is excellent for freelance web designers who are creating websites for clients. Its client management tools are fantastic – which is something most other web builders lack. It’s also an excellent option for small businesses and solopreneurs that want to launch a website very quickly. 

That said, it’s not a good choice for entrepreneurs looking to use email marketing to grow their company. Unfortunately, at the time of writing, Duda doesn’t have an email newsletter plugin. Also, if you’re on a tight budget and full creative freedom is imperative to you, Duda isn’t the best choice. Instead, you might want to consider WordPress.

Now, over to you – do you think Duda is the right platform for you? If you’re on the fence about your decision, why not try out Duda’s free 14-day trial. Whatever you decide, whether it’s Duda or one of their competitors like Wix, Weebly, or Squarespace, tell us all about it in the comments box below – we’d love to hear all about your experiences!

Best Free WooCommerce Themes for Stores on a Budget

A WooCommerce theme turns a basic WordPress blog into something that allows you to sell to customers, link payment gateways, and manage your products with the help of marketing, accounting, and design tools. The average WooCommerce theme sells for around $50-$100. That’s not bad, but some smaller companies and startups have rather tight budgets to even consider something like this. Not to mention, many of the best free WooCommerce themes provide just as many tools as the premium ones. 

That’s why we’ve put in the research to locate the top free WooCommerce themes, starting with hundreds of options and cutting that list down so you only have to choose from the best of the best.

Our testing involved comparing the WooCommerce themes without bias. We began by listing the themes that are free, and after that we eliminated the ones that have limited features unless you upgrade to the premium version. In addition, we looked at the overall value of each theme from the perspective of settings, versatility, and templates that come with each theme.

Our evaluation process eventually led to the best free WooCommerce themes, as we cut down the list of hundreds to 15 beautiful themes, some of which cater to specific industries and others that could be used for a wide range of companies and industries.

The analysis process took the following aspects into account:

  • Versatility – How easy it is to customize the theme and whether or not it has multiple demos to choose from.
  • Compatibility – The theme’s ability to combine with other plugins and outside programs, in particular WooCommerce and other ecommerce plugins.
  • Ease-of-use – Does each of the free WooCommerce themes make it easy to move around in the backend interface while still providing a beautiful frontend design?
  • Customizable options – We want to ensure each theme has the basics like color and font settings, as well as more advanced tools for social media and header layouts.
  • Ecommerce-specific features – We looked at everything from product galleries to shopping carts, and wishlist buttons to high-resolution product photo areas.
  • Optimization for speed and SEO (search engine optimization) – Each theme must meet our standarsds for compatibility with different browsers and devices. We also want the themes to load quickly.

Overall, our collection of the best free WooCommerce themes comes down to price, design, and customization. The following picks represent the top solutions in the realm of free themes, and some of them even beat out themes you would have to pay for.

The Best Free WooCommerce Themes for Online Stores on a Budget

As you read through the recommendations, consider writing down your requirements for a WooCommerce theme. Does your ecommerce site need a specific color or design? In which industry do you plan on selling? Are there specific features you want, like social media buttons or product-heavy galleries? All of these questions come into play when deciding on a theme, so use the answers to those questions to give yourself a clearer picture of which themes work best for you.

After all, you may see a theme below that’s highly praised, but there’s no reason to install it if it doesn’t have the features you need.

With that said, keep reading to learn all about the best free WooCommerce themes on the market. We start with our top pick, then move onto the runner-up, a niche choice, and one for tiny stores. Following the top four, we outline several other free WooCommerce themes worth considering.

Our Top Pick for Free WooCommerce Themes: Astra

Astra - free WooCommerce themes

As our favorite of the free WooCommerce themes, Astra embodies what everyone wants in a theme for WordPress. It’s a multipurpose theme for all types of businesses, but it provides a myriad of demos for you to construct any type of ecommerce website you need. Some of these demos include options for online stores, with industry-focused templates for beauty, electronics, and baby stores.

You can even find generic online store demos that allow you to change the colors and add Google Fonts, while adding a logo to make your branding as close to what’s needed. The theme is built with SEO in mind, and it integrates with WooCommerce and some of the top page builders like SiteOrigin, Divi, and Elementor. Not to mention, Astra offers a lightweight design that loads quickly and doesn’t take much time to configure.

  • Pricing: Free, with a premium version starting at $59.
  • Design: 5
  • Features: 5
  • Customization: 5
  • Ease of Use: 5

Runner-up: Customify

customify - free WooCommerce themes

Customify serves as our runner-up for several reasons. First of all, the theme doesn’t have any premium upgrade – it’s free for life. In addition, Customify offers a comprehensive header and footer builder to customize those primary areas and make them look great on all screens. You can also utilize several features like the ability to work with page builders, ecommerce website importing, and more.

We consider Customify a minimalist and lightweight theme with the speed and power to make small businesses happy with their online stores. It boasts an incredible amount of features for such a small WooCommerce WordPress theme, and you can turn it into an online store for anything. You even get a few page templates to help you get started with the overall design and to fit that design in with your current branding.

  • Pricing: Free
  • Design: 5
  • Features: 4
  • Customization: 4
  • Ease of Use: 5

Our Niche Pick for the Best Free WooCommerce Themes: Shopay

shopay - free WooCommerce themes

Some free WooCommerce themes offer multipurpose capabilities, while others cater to specific niches and industries. You may often see a niche WooCommerce theme and immedietely skip it since it doesn’t match your style or brand-image. However, we want to highlight at least a few niche WooCommerce themes to show that these are often the easiest templates to work with if you locate one that’s very close to the desired design.

The Shopay theme does the trick for online stores that sell modern goods, like technology, furniture, or through a fashion store. It has a clean, straightforward design with customization tools for colors and fonts. You can tap into the power of WooCommerce and watch as the beautiful responsive design snaps into place on all mobile devices. Not to mention, you receive a built-in customizer, page builder compatibility, and several custom widgets to organize your content.

  • Pricing: Free, with a pro version for $59.99.
  • Design: 4
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

Our Pick for Small Stores: Elementor Hello

elementor hello - free WooCommerce themes

The Elementor Hello theme almost always gets a mention on our theme lists because it’s one of the fastest themes you can find. It’s simple and sleek, and it integrates seamlessly with the Elementor page builder – arguably the top page builder on the market. With all of these highlights, it’s clear that Shopay improves upon the way most people are used to designing their websites.

The theme doesn’t have an immediate ecommerce design, but that’s why we only recommend it for smaller stores. In short, it provides an integration with WooCommerce to add products to your regular business website or blog. Elementor includes a wide range of pre-built WooCommerce modules to combine a business website with a store that has a few products.

Overall, the Elementor Hello theme isn’t a high-powered ecommerce solution, but an intuitive and simple web design theme with excellent tools for adding some products to the site.

  • Pricing: Free
  • Design: 5
  • Features: 4
  • Customization: 4
  • Ease of Use: 5

5. Shop Isle

shop isle

The Shop Isle WooCommerce theme presents a solid design and feature-set, including options for parallax scrolling, video ribbons, and product galleries. The theme has a premium version, but many small stores out there have no problem processing payments and managing a product collection with the free version.

From an online store’s standpoint, the Shop Isle theme provides a beautiful header image to talk about sales and new products. You can also show filters on your product galleries and integrate with popular tools like SiteOrigin and shortcode plugins. The WooCommerce integration works well, seeing as how it also provides a full online store experience with a shopping cart and preview windows for all products.

  • Pricing: Free, with a premium version starting at $69.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 4

6. Storefront

storefront - free WooCommerce themes

The Storefront theme from Automattic is one of the few free WooCommerce themes you can download directly from the folks at WooCommerce. It’s a framework theme that works by itself or by combining the theme with a more advanced template. The theme has top-notch integrations with WooCommerce, seeing as how it’s built by the same company.

It offers a beautiful product gallery on the homepage layout along with demo content to populate your store and adjust the layouts right from the start. You can adjust the headers and footers, while also uploading images to slide along in the header module. The WooCommerce WordPress theme has support for custom backgrounds, custom colors, and featured images, all of which come in handy for online stores.

  • Pricing: Free, with some upsells from WooCommerce.
  • Design: 4
  • Features: 3
  • Customization: 3
  • Ease of Use: 4

7. OceanWP

ocean wp - free WooCommerce themes

OceanWP is one of the most popular themes in the WordPress Theme Library, and for good reason. First off, OceanWP is a multipurpose WordPress theme, helping you construct a website into any result, like an online store for clothing or sporting equipment. Therefore, you don’t have to worry about the default design, since it allows you to change all of that.

The theme comes with several ecommerce templates, ranging from wine-based designs to suit-selling themes. Highlight your products on the homepage, and modify elements like colors, logos, and fonts. It integrates with the most popular page builders and provides a beautiful infrastructure for sending your customers through the checkout process.

  • Pricing: Free, with a premium version starting at $39.
  • Design: 5
  • Features: 5
  • Customization: 5
  • Ease of Use: 3

8. Rife Free

rife - free WooCommerce themes

The Rife Free theme is a favorite of ours because of its design and simplicity. It includes seven beautiful designs, most of which cater to online stores. You can import your old content and utilize the auto-updates for a more expedited design process. The theme has a wide range of customization options, including tools to adjust your header, add a product gallery, and implement a shopping cart system.

Quite a few demo themes come along with the Rife Lite theme, meaning you can instantly change the overall design without having to put in any custom code. Some other things to consider include the mega menu support, the post grid, and the hidden sidebar. All of these – in particular the mega menu – come together to present a sleek online store design without having to put in much work on your end.

  • Pricing: Free, with a premium version starting at $39.
  • Design: 5
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

9. Zakra – Free WooCommerce Themes

zakra - free WooCommerce themes

The Zakra theme is a multipurpose solution and one of the best free WooCommerce themes for all types of websites and online stores. The WooCommerce integration is not built-in, but you can insert one of the many shop demos to ensure that your store looks nice and runs well. Zakra is considered a lightweight WordPress theme with top-notch SEO optimization and a professional feel for businesses like dentists, cafes, and yoga studios.

We like it most for its ecommerce functionality, seeing as how those mentioned business types can turn their regular corporate websites into something that allows for selling additional products. The theme encourages the use of page builders like Gutenberg and Elementor. It also has support for custom backgrounds, footer widgets, and custom colors. What’s more is that the starter demos come in all shapes and sizes, many of which offer ecommerce-ready designs without the hassle of constructing them yourself.

  • Pricing: Free, with a premium version starting at $52 per year.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 3

10. Open Shop

open shop - free WooCommerce themes

Although the Open Shop theme doesn’t offer as many customization options or starter demos as the competition, it’s a popular solution for those who think the initial design may work for their business. The homepage highlights a wide range of product galleries, and it includes several custom widgets for featured products, categories, and About The company information. You can add search bars, contact information, and several menus to support a large store with many products.

What’s more is that the Open Shop ecommerce theme has a few demos that do turn the design into something more unique. For instance, there’s a cosmetics online store theme, one for a grocery store, and the default demo, which we like for modern products like technology or certain types of clothing. Other advantages include the advanced product search, which helps customers get around your site, along with the tabbed category filter – a must-have for large stores. The theme also offers an About Us widget, blog post slider options, a carousel, and a footer with several layouts.

You definitely don’t get the design flexibility with Open Shop as you would with other themes, but the features tend to make up for that, landing it in the right place as one of the top free WooCommerce themes.

  • Pricing: Free, with a premium version for $59.
  • Design: 4
  • Features: 4
  • Customization: 3
  • Ease of Use: 4

11. Orchid Store

orchid store

The Orchid Store theme offers three starter templates, all of which have colorful, modern appearances. The theme is clearly for a store with hundreds or thousands of products, seeing as how it includes homepage widgets and banners that combine together to make for a rather plentiful and informational homepage. Orchid Store has color adjustment settings, header and footer editors, and several widgets to organize your homepage and the many other product pages you have on your store.

The theme options provide full compatibility with the WooCommerce plugin, along with various page builders like Elementor and Gutenberg. The mega menu feature makes it easy to include a wide range of products in your menu, with dropdowns and color options. The special menu at the header and the menu icons come into play when trying to highlight certain products and make your store more colorful. We also enjoy the banner/slider widget, the call to action widgets, and the advertisement modules.

The Orchid Store theme is definitely packed with a range of features you usually wouldn’t find in a free theme. Much of the design process gets handled by widgets. We’ve already mentioned a few of them, but others include footer columns, blog post widgets, service widgets, and WooCommerce product widgets. You can’t go wrong with Orchid Store, as long as it fits your brand – since the customization tools are a bit lacking.

  • Pricing: Free, with a pro version for $49.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 4

12. Envo Storefront

envo storefront

The Envo Storefront theme boasts a clean, mainly white-space design, using banners and product collections to round out the homepage. The basic theme doesn’t have many starter demos, but it’s also not catered to one particular industry. Therefore, you could technically add your own colors and a logo to make it fit for any type of online store. In addition, the product categories and search bars make it a wonderful store for long product lists.

The theme offers a simple yet powerful header, with spots for your contact information, cart icons, and search bars. You have options to configure sections throughout your homepage, using widgets and modules for hero images, banners, product collections, and more. The clean and fast loading theme combines well with page builders, especially Divi, Brizy, and Elementor. Other highlights include a mobile responsive, elegant design, WPML support, and SEO-friendly tools to ensure your website gets noticed by customers.

  • Pricing: Free, with several premium upgrades.
  • Design: 4
  • Features: 4
  • Customization: 3
  • Ease of Use: 4

13. Shopping Cart – Free WooCommerce Themes

shopping cart - free WooCommerce themes

Shopping Cart, from the folks at Theme Freesia, has a wonderful design for those interested in making an Amazon-style store with many widgets on the homepage and support for large product collections. It has an impressive set of features to design the store of your dreams, including options for product filters, galleries, shopping cart icons, and more. It even integrates with some of the most popular WordPress plugins, including Contact Form 7, BreadCrumb NavXT, and several page builders. The translation-ready nature of the ecommerce theme also improves your chances of reaching out to new customers in different countries.

Offering a stunning homepage and social media integrations for superior sharing options, the Shopping Cart theme from ThemeFreesia gives all stores owners the chance to design a website that’s meant for medium to large-sized companies. Some features we particularly enjoy include the footer column options, the sidebars, the widgets, and the many premium features that come along with the theme should you choose to upgrade.

In general, the Shopping Cart theme isn’t right for every business, but the impressive set of features makes for a compelling argument if the design matches your brand. We definitely consider it as one of the best free WooCommerce themes.

  • Pricing: Free, with a premium option for $59.
  • Design: 4
  • Features: 5
  • Customization: 3
  • Ease of Use: 4

14. Responsive

responsive - free WooCommerce themes

The Responsive theme, by CyberChimps, boasts a high number of downloads and solid reviews in the WordPress Theme Library. It all makes sense considering you can make a website from scratch and turn it into an online store with the click of a button. The Responsive theme offers a clean and modern look, with plenty of white space and a large header area to show things like sales and new products.

We truly love the Responsive theme due to its unparalleled features and extensive collection of starter demos. You can make anything from a travel blog to a store for your church; all it takes is some browsing through the starter theme library. Not to mention, it already has a drag and drop builder for designing your pages and ensuring all elements look respectable before publishing for your customers. The layout is fully customizable, with options for typography edits, layout adjustments, and unlimited color manipulation.

What’s more is that the Responsive theme has high-speed scores and compatibility with several plugins besides WooCommerce. Therefore, you know that your SEO will improve and your customers won’t have any problem accessing your content – and you, as the site owner, don’t have to stress about whether or not the theme interacts well with your favorite plugins.

  • Pricing: Free, with a premium version for $47 and up.
  • Design: 5
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

15. Woostify


Woostify banks on the idea that multipurpose themes are too complicated and niche themes only make sense for a small portion of online stores. Therefore, the Woostify theme offers a barebones design that’s still appealing and easy to use, while also offering several starter templates, turning it into somewhat of a multipurpose solution. However, it’s not nearly as clunky or overbearing as a multipurpose theme, making it ideal for those who crave speed and simplicity.

The WordPress ecommerce theme links with page builder favorites like Beaver Builder and SiteOrigin. Not to mention, you can edit page and product styles with the click of a button. The multi-step checkout modules make Woostify worth looking into by itself, especially considering you can edit that checkout section to make it more friendly for your customers. Along with hover styles, a live customizer, and a product wishlist, the Woostify theme provides a simple, yet multipurpose hybrid for those in the middle of the niche and multipurpose discussion.

  • Pricing: Free, with an option to upgrade to the premium version for at least $49 per year.
  • Design: 4
  • Features: 4
  • Customization: 4
  • Ease of Use: 4

Which of the Free WooCommerce WordPress Themes is Right for Your Store?

Going through a list like this assists you in narrowing down the online search and landing on a theme that makes sense for your online shop. Not all WooCommerce themes are made equal, so it’s essential to test out all themes listed in this article to understand the pros and cons.

The good news is that you can typically eliminated a theme if it doesn’t have the right appearance for your store. After that, take a hard look at the ecommerce features that would make your life easier when running an ecommerce store.

If you still have any questions about choosing one of the free WooCommerce themes, start off with the top contenders:

  • Our Top Pick: Astra
  • Runner-up: Customify
  • Our Niche Pick: Shopay
  • For Very Small Stores: Elementor Hello

Then move onto the rest of the list. What’s great about free themes is that you can install them onto a test WordPress site to see how they actually work. They’re not like premium themes where the online demo is the online resource you have to make a decision.

If you have any more thoughts or questions about the best free WooCommerce themes, let us know in the comments below! We love hearing about your favorite themes, especially when it comes to WooCommerce.